This document summarizes Des Walsh's presentation on how to effectively use LinkedIn for business purposes. It outlines a 6 point success plan for optimizing one's LinkedIn profile and company page, strategically growing one's professional network, using LinkedIn's contact features for customer relationship management, obtaining and providing recommendations, and participating in LinkedIn groups and updates. The presentation also describes Des Walsh's LinkedIn services and a 30 Day Linking Blitz initiative for amplifying one's LinkedIn presence.

2. Des Walsh
Social Media Strategist, Business Coach
& LinkedIn Specialist
Mums in Business
July 2013

3. Disclaimer
This presentation is for information only, should not
be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the
LinkedIn Corporation.
Note: due to a last minute mixup of files (by me, Des)
these slides were not actually used at the July 16
presentation – extemporised presentation!

4. How I Discovered the Power of LinkedIn

5. Purpose
Why LinkedIn?
What Value for Your Business?

6. What We'll Cover

6 point success plan

Some basics

Some advanced stuff

30 Day Linking Blitz

Q & A

7. 1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates
6 Point Success Plan

8. Professional Profile – 6 Basics
1. Professional Headline - customise
2. Professional photo
3. Summary – see following slide
4. Skills – see linkedin.com/skills
5. Customise web links & profile link
6. Use multimedia

9. Summary – 6 Points
1. Your ideal client's concerns
2. What you do
3. Your typical clients
4. Benefits your clients get
5. URL for more info
6. Add media

10. Skills & Expertise
For skills being searched for, see linkedin.com/skills

11. Skills Search

12. Company page

13. Company page – products &/or services

14. Network Strategy
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
participate (in sharing mode)

15. Grow your network strategically

16. Use Advanced Search

17. Inviting to connect
Remind
Flatter
Intrigue

18. All-new Contacts Page

19. All-new Contacts Page – Optional Views

20. Use Profile Options for CRM

21. Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you ask!

22. Groups

23. Updates

24. Reminder – the 6 Point Plan
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates

25. 30 Day Linking Blitz
The 30 Day Linking Blitz is a collaborative project,
in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30
day period, so as to amplify our LinkedIn presence,
reach and influence.
#30dlb | http://30daylinkingblitz.com
Next Blitz starts Monday 12th
August 2013

26. My LinkedIn Services
LinkedIn profile makeover
LinkedIn profile Done For You
Personal LinkedIn strategy
Company LinkedIn strategy
Corporate workshops
Details at http://deswalsh.com/linkedin

27. Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | deswalsh@gmail.com
http://linkedin.com/in/deswalsh
LinkedIn services
http://deswalsh.com/linkedin
Linking Edge podcast
- http://linkingedge.com

28. Copyright stuff
All logos in this slide deck are copyright the respective owners. The
slide deck is copyright © Des Walsh 2013. Please ask Des -
deswalsh(at)gmail.com - if you wish to use it for other
audiences: permission will not be unreasonably withheld.
Image credit: Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0