This document provides an introduction to Deepak Tyagi's beginner to advanced SEO course. It discusses what SEO is and the different types of on-page and off-page SEO techniques. It also defines the three main types of SEO: white hat SEO which follows search engine rules, black hat SEO which uses unethical tactics, and grey hat SEO which uses techniques that are not clearly defined. Contact information is provided to enroll in the course.

1. JOIN HAND MEDIA
SEO
BEGINNER TO ADVANCED COURSE

2. Trainer Profile
Deepak Tyagi
FOUNDER | Principal Consultant
(JOIN HAND MEDIA)
i am having 5 + Year of Experienced in Digital Marketing.
(Certified by Google, bing, Facebook , Twitter , Hubspot ,
Sales Force …..)
Reach Me
Email - consultant@joinhandmedia.com
Phone Number - (+91) 9871380620

3. Introduction to Beginner to Advanced SEO Course
1. What is SEO -
2. How SEO Work -
3. Types of SEO - White Hat / Black Hat / Grey Hat
4. Part of SEO -
a. On page SEO -
b. Off page SEO -
c. Vertical SEO -
d. Voice SEO -
e. Snippet SEO -
f. Technical SEO -
g. Tools for SEO -
i. Paid Tools
ii. Free Tool
1. Google My business -

4. SEO Tutorial - 2
Types of SEO
1. White Hat
2. Black Hat
3. Grey Hat

5. White Hat SEO
In search engine optimization (SEO) terminology, white hat SEO refers to the
usage of optimization strategies, techniques and tactics that focus on a human
audience opposed to search engines and completely follows search engine rules
and policies.

6. Example Of White hat SEO
Some examples of White Hat SEO techniques include using keywords and
keyword analysis, backlinking, link building to improve link popularity, and writing
content for human readers.

7. Grey Hat SEO
Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of
tactics/techniques which remain ill-defined by published material coming out of Google, and for which
reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s
published guidelines."

8. Black Hat SEO
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search
results. These unethical tactics don’t solve for the searcher and often end in a penalty from search
engines.
For e.g
Keyword Stuffing
Cloaking
Poor Quality Content
Paid Links etc.

9. THANKYOU
Reach US
Email - consultant@joinhandmedia.com
Phone no. - (+91) 9871380620