This document provides guidance on optimizing a LinkedIn profile and company page. It includes a 10 point checklist for profiles, with details on adding a professional photo, customizing the profile URL, writing an effective headline and summary, and getting recommendations. It also covers creating an engaging company page with sections for products/services, career opportunities, and insights. The document concludes with announcements about upcoming webinars on growing your network and using LinkedIn groups.

1. 30 Day Linking Blitz Mk II
Optimizing Your LinkedIn Profile
and Company Pages
Des Walsh
Founder, 30 Day Linking Blitz
Business Coach, Social Media Strategist, LinkedIn Specialist
LinkedIn profile: http://linkedin.com/in/deswalsh
Social web links: http://xeeme.com/deswalsh
Copyright © Des Walsh & The Webarts Company Pty Ltd 2013

2. Disclaimer
This presentation is for information only, should
not be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.

3. Linkedin Profile

4. 10 Point Profile Checklist
1. Professional Photo
2. Customise profile link
3. Professional headline
4. Summary
5. Position descriptions
6. Skills (endorsements)
7. Customise web links
8. Twitter link
9. Video, stills, presentations
10. Recommendations

5. Professional Profile

6. Profile Specifics 1-2
1. Professional photo

Recognizably you

No logos, no dogs

Same photo across social networks
2. Customize profile URL
from http://linkedin.com/in/name-hypenated/o/xx/aay
to http://linkedin.com/in/yourname

7. Profile Specifics 3
3. Professional Headline

Use keywords - no marks for cuteness

Crucial for your findability

And important on Google and other search engines

Order of titles/words

Need to customize

8. Profile Specifics 4
4. Summary

Story, not just a list

Keywords

Working formula

Use video, slide presentations, still shots

Character limit - between 200 and 2000

Experiment, testing search results

9. Profile Specifics 5-6
5. Position descriptions

Story

Keywords

Link to company page (note: exact name of company)
6. Skills

The ones you want to be found for

Delete the ones you don't want

10. Profile Specifics 7-8
7. Customize web links (Contact info)

Custom text within 35 characters

Use links smartly
8. Twitter link (Contact info)

11. Profile Specifics 9-10
9. Video, presentations (slides), stills

Apparently not available yet for all profiles
10. Recommendations

Ask people to link them to the positions you want
highlighted

You don't have to show all recommendations

12. Company Pages

13. Company Pages

14. Company Page

Can be a brand

Can have more than one

Has some features not available on personal profile
− Products and/or services
− Banner images
− Updates for targeted audiences
− Multiple-audience messaging

15. Company Page Sections
Home

“Overview” in edit mode
Products and/or Services
Career
Insights

Follower insights

Page insights

16. Company Page – Products/Services

17. Dell Company Page

18. Dell Products

19. Dell Latitude (with video)

20. Company Page Updates

21. Coming Attractions!
Webinar - Building and Engaging with Your Network -
week commencing Feb 25, 2013
Webinar - LinkedIn Groups: Participating and Possibly
Establishing Your Own - week commencing March 4,
2013
Webinar - Highlights of 30DLB2 and Building on the
Experience - week commencing March 11, 2013

22. 30 Day Linking Blitz

The 30 Day Linking Blitz is a free, collaborative, self-directed
project, in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30 day period.

The second Blitz started February 11, 2013 and registrations for
that are closed.

To receive an early alert for the next Blitz just drop your name
and email into the form on the website and click the arrow –
http://30daylinkingblitz.com

23. Admin Stuff
Webinar recording
Video version to be uploaded to YouTube
Audio version also to be available
Links at Resources page on website (password as for
Members page)
See/download this slide deck at my Slideshare page
http://slideshare.net/des