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USE KEYWORDS TO GETFOUND AND MAKECONNECTIONS ON LINKEDINJEANNETTE PALADINOWRITER-IN-CHIEFWRITE SPEAK SELL© Jeannette Palad...
JEANNETTE PALADINOSocial media writer and blogger helping organizations to buildbrand awareness, increase revenues, and en...
YOUR LINKEDIN PROFILE• “Professional Headline” and “Summary” critical.• Optimize for keywords.• Be searchable.• Promote yo...
KEYWORD RESEARCH• Search your keywords – what words are competitorsusing?• What keywords are clients searching for?• Use G...
PROFESSIONAL HEADLINEUSING KEYWORD PHRASES© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell...
PROFESSIONAL HEADLINEUSING NARRATIVE© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
JEANNETTE PALADINOPAGE 1 RANKINGSOCIAL MEDIA WRITER© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@write...
HOW TO EXTEND AN INVITATIONTO CONNECTDo NOT use default invitation: “Id like to add you to myprofessional network on Linke...
LINKEDIN LIONLION: LinkedIn Open NetworkerPro: Accepting all invitations, even from people you don’tknow, expands your net...
LINKEDIN GROUPS• Over 1 million Groups. Be selective. Start your own Group.• Start and engage in discussions.• Distribute ...
BLOGGERS HELPINGBLOGGERS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
WORDPRESS GROUP• Get/give advice on problems.• Locate vendors.© Jeannette Paladino 2013 | http://writespeaksell.com | jpal...
TOP INFLUENCER – SOCIAL MEDIAMARKETING GROUP; LINKED: HRRESOURCES© Jeannette Paladino 2013 | http://writespeaksell.com | j...
SHARING YOUR WORKLinkedIn Applications have been replaced with anew feature that lets you display samples of yourwork on y...
LINKEDIN RECOMMENDATIONS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com• Establishes ...
ENDORSEMENTS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
COMPANY PAGES – ERNST & YOUNG• Company pages growing in usage.• Aggregates updates of company LinkedIn members plusorigina...
LINKEDIN TODAY• Get ideas for updates• See what’s trending based on your interests –Channels• Follow Influencers© Jeannett...
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Use Keywords to Get Found and Make Connections on LinkedIn

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Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.

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Use Keywords to Get Found and Make Connections on LinkedIn

  1. 1. USE KEYWORDS TO GETFOUND AND MAKECONNECTIONS ON LINKEDINJEANNETTE PALADINOWRITER-IN-CHIEFWRITE SPEAK SELL© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  2. 2. JEANNETTE PALADINOSocial media writer and blogger helping organizations to buildbrand awareness, increase revenues, and engage employees asbrand advocates on social media.• Sharpens company brands and key messages.• Advises organizations on LinkedIn strategies.• Writes and optimizes LinkedIn profiles.• Writes blogs and websites© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  3. 3. YOUR LINKEDIN PROFILE• “Professional Headline” and “Summary” critical.• Optimize for keywords.• Be searchable.• Promote your brand.• ALWAYS use a photo of yourself and not an impersonalavatar.© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  4. 4. KEYWORD RESEARCH• Search your keywords – what words are competitorsusing?• What keywords are clients searching for?• Use Google AdWords: Keyword Tool. http://bit.ly/hX7WkT.Shows number of searches for your keywords.• Experiment with alternate key words in your ProfessionalHeadline.• Goal is to be found on Page one of LinkedIn searches foryour keywords.© Jeannette Paladino 2012 | http://writespeaksell.com | jpaladino@writespeaksell.com
  5. 5. PROFESSIONAL HEADLINEUSING KEYWORD PHRASES© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  6. 6. PROFESSIONAL HEADLINEUSING NARRATIVE© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  7. 7. JEANNETTE PALADINOPAGE 1 RANKINGSOCIAL MEDIA WRITER© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  8. 8. HOW TO EXTEND AN INVITATIONTO CONNECTDo NOT use default invitation: “Id like to add you to myprofessional network on LinkedIn.”Personalize:Subject line: Your TED talk inspired me to writeDear Mr. Jones,Your TED talk reinforced my decision to switch from teaching politicalscience to a career in journalism. I enjoyed our brief conversationafterwards. I’m sure that your updates on LinkedIn would be veryhelpful as I gather the information I need to make this transition. Wouldyou be willing to connect with me on LinkedIn? I’d be very grateful andplease don’t hesitate to ask if there is anything I can do to be helpful toyou.Sincerely,© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  9. 9. LINKEDIN LIONLION: LinkedIn Open NetworkerPro: Accepting all invitations, even from people you don’tknow, expands your network.Con: Gain connections who add no value. Can waste yourtime when they ask for introductions. You want visitors whoview your profile to see that you have quality connections.© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  10. 10. LINKEDIN GROUPS• Over 1 million Groups. Be selective. Start your own Group.• Start and engage in discussions.• Distribute your posts – but be careful not to “spam”groups and appear to be self-serving. You will be barred.• Develop relationships off-line.• Give in order to get.© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  11. 11. BLOGGERS HELPINGBLOGGERS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  12. 12. WORDPRESS GROUP• Get/give advice on problems.• Locate vendors.© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  13. 13. TOP INFLUENCER – SOCIAL MEDIAMARKETING GROUP; LINKED: HRRESOURCES© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  14. 14. SHARING YOUR WORKLinkedIn Applications have been replaced with anew feature that lets you display samples of yourwork on your profile. With it, you can link to orupload images, presentations, videos, ordocuments. This adds to your authority.© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  15. 15. LINKEDIN RECOMMENDATIONS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com• Establishes credentials• Enables you to recommend other members
  16. 16. ENDORSEMENTS© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  17. 17. COMPANY PAGES – ERNST & YOUNG• Company pages growing in usage.• Aggregates updates of company LinkedIn members plusoriginal content© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  18. 18. LINKEDIN TODAY• Get ideas for updates• See what’s trending based on your interests –Channels• Follow Influencers© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

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