The document outlines a presentation by Des Walsh, a social media strategist, focused on leveraging LinkedIn for business success. It includes a 5-point success plan emphasizing a complete profile, networking strategically, obtaining testimonials, regular updates, and active participation. The presentation also promotes LinkedIn coaching and offers resources for further engagement.

2. Boost Your Business and Raise Your Profile with LinkedIn Des Walsh Social Media Strategist & Business Coach Terri Cooper Networking Breakfast Gold Coast, 16 th September, 2011

3. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation.

4. How I Discovered the Power of LinkedIn

5. What We'll Cover 5 point success plan Some basics – quickly Some advanced stuff Q & A

7. 1. 100% profile: - personal & company 2. Build your network strategically 3. Get testimonials 4. Update 5. Participate 5 Point Success Plan

8. 5 Profile Basics 1. Professional Headline 2. Professional photo 3. Summary 4. Specialties 5. Customise web links & profile link

9. Professional Headline Status update Current Positions Websites & Twitter Profile link

10. The Summary What you do Your typical clients Benefits your clients get URL for more info Specialties

11. Company profile

13. Network Strategy create a network, not a collection it's not about friends, it's business you don't have to invite everyone you don't have to accept every invitation be personal (no boilerplate invitations) participate (in sharing mode)

14. Options with Invitations to Connect

15. Inviting to connect R emind F latter I ntrigue

16. Testimonials (“Recommendations”) easier to get when you give first ask for the recommendation you want wait till they know you before you ask!

17. Groups

18. Answers

19. Polls

21. Signal

22. Status Update

23. Remember the 5 Point Success Plan 100% profile - personal & company 2. Build your network strategically 3. Get testimonials 4. Update 5. Participate

24. And then there's apps

25. InMaps from LinkedIn Labs

26. Linked Leverage™ coaching options http://deswalsh.com/coaching/linkedin-coaching/ For anyone attending today, special price on my LinkedIn Profile Makeover http://deswalsh.com/tcevents Password as shared at the event (or email me at deswalsh(at)gmail(dot)com

27. Slides on Slideshare - http://slideshare.net/des

28. Contacting Des Most of my social links at http://XeeMe.com/deswalsh 0413 089 355 | [email_address] http://linkedin.com/in/deswalsh LinkedIn coaching http://deswalsh.com/coaching/linkedin-coaching/

29. Copyright stuff All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2011. Please ask Des - deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld. Image credit: Mermaid Beach, by Behzad K , via Flickr, CC BY 2.0