A number of LinkedIn features have gone in recent months - LinkedIn Today, Signal, the Products and Services feature on company pages, the Profile Organizer. Some have been replaced by other services, including Pulse, Contacts, Showcase pages.
This presentation, covering 9 key changes, was for the Empowered Mums network, Palm Beach, Qld, Australia, on July 22 2014.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Boost Your Business and Raise Your Proflle with LinkedIn. Presentation at Terri Cooper Networking Breakfast, Gold Coast, Australia, Friday 16th September 2011
Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.
Some LinkedIn basics. First weekly webinar for the first 30 Day Linking Blitz #30dlb . For more information go to http://deswalsh.com/30-day-linking-blitz/
:// Introduction to LinkedIn
••❥ FREE Social Media Crash Course
http://c4compete.com/smm-crash-course/
:// Want my best business advice, join my C4 Elite. I send you love letters every single week.
••❥ http://c4compete.com/smm-crash-course/
:// Got a question? I'm here to help.
••❥ chloe@c4compete.com
:// Say hi on social
••❥ Facebook: http://facebook.com/chloe.forbeskindlen
••❥ Snapchat : http://snapchat.com/add/c4compete
••❥ Instagram : http://instagram.com/c4compete
••❥ Twitter : http://twitter.com/c4compete
••❥ LinkedIn: http://www.linkedin.com/in/chloeforbeskindlen
••❥ Facebook : http://facebook.com/c4compete
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
This a playbook for executives of all companies who are wondering how they should leverage the 313+Million members on LinkedIn to help their business grow their customer base and attract the best employees to their business.
These recommendations reflect more than 30 years of professional experience and contributions. Here, you will see testimonials from colleagues, clients, business partners, supervisors and a community of like-minded professionals.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Boost Your Business and Raise Your Proflle with LinkedIn. Presentation at Terri Cooper Networking Breakfast, Gold Coast, Australia, Friday 16th September 2011
Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.
Some LinkedIn basics. First weekly webinar for the first 30 Day Linking Blitz #30dlb . For more information go to http://deswalsh.com/30-day-linking-blitz/
:// Introduction to LinkedIn
••❥ FREE Social Media Crash Course
http://c4compete.com/smm-crash-course/
:// Want my best business advice, join my C4 Elite. I send you love letters every single week.
••❥ http://c4compete.com/smm-crash-course/
:// Got a question? I'm here to help.
••❥ chloe@c4compete.com
:// Say hi on social
••❥ Facebook: http://facebook.com/chloe.forbeskindlen
••❥ Snapchat : http://snapchat.com/add/c4compete
••❥ Instagram : http://instagram.com/c4compete
••❥ Twitter : http://twitter.com/c4compete
••❥ LinkedIn: http://www.linkedin.com/in/chloeforbeskindlen
••❥ Facebook : http://facebook.com/c4compete
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
This a playbook for executives of all companies who are wondering how they should leverage the 313+Million members on LinkedIn to help their business grow their customer base and attract the best employees to their business.
These recommendations reflect more than 30 years of professional experience and contributions. Here, you will see testimonials from colleagues, clients, business partners, supervisors and a community of like-minded professionals.
Who do you think you are? UCISA keynote #udigcapSue Beckingham
As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals.
https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps/new_programme.aspx
LinkedIn profiles rank near the top of page one search return. This is one of the primary reasons why your presence on LinkedIn can make or break first impressions today.
Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.
Social Media Day Gold Coast 2015 Opening PresentationDes Walsh
Des Walsh's presentation, opening the proceedings at Social Media Day Gold Coast, 2015 - at Varsity Lakes, Qld Australia. 27th June 2015. The hockey player shot was background to my using the famous Wayne Gretzky remark, "I skate to where the puck is going to be, not where it has been." Applying that to the future-focus of the day's proceedings.
For LinkedIn workshop at Brand Slam! event, silicon Lakes, Robina, Queensland, Australia, March 30, 2014. These slides are essentially bookends for the workshop, for much of which we used a live connection to the LinkedIn platform.
Social Media: Getting Strategic for Business BuildingDes Walsh
Presentation for IT Forum Gold Coast, Australia, on April 23 , 2013. Emphasis on aligning social and business objectives in what author Brian Solis describes as an era of "digital Darwinism".
30 Day Linking Blitz 2012 - Webinar on GroupsDes Walsh
30 Day Linking Blitz is a collaborative project where participants focus,over a 30 day period, on amplifying their presence, reach and influence on and via LinkedIn.
This is the slide deck from the webinar on LinkedIn Groups
Practical Social Media Strategy: Keynote for Hillross Financial Services Annu...Des Walsh
Slightly expanded version (explanatory bullet points added) of keynote for Hillross Financial Services Annual Conference - Jan 20, 2012 - Canberra, Australia
2. Des Walsh
Social Media Strategist, Business Coach
& LinkedIn Specialist
Empowered Mums,
Palm Beach, Qld, July 2014
3. Disclaimer
This presentation is for information only, should not be
taken as representing the official views of LinkedIn and
should not be construed as constituting business or
financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the LinkedIn
Corporation.
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17. Taking Action
5 Day LinkedIn Powerup
http://deswalsh.com/5-day-linkedin-powerup
Join the 30 Day Linking Blitz #30dlb
Next Blitz starts Monday 15th
September 2013
http://30daylinkingblitz.com
LinkedIn premium accounts compared
http://tinyurl.com/licompareaccts
18. My LinkedIn Services
LinkedIn profile makeover
LinkedIn profile Done With You
Personal LinkedIn strategy
Company LinkedIn strategy
Corporate workshops
Details at http://deswalsh.com/linkedin
19. Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | deswalsh@gmail.com
http://linkedin.com/in/deswalsh
LinkedIn services
http://deswalsh.com/linkedin
Linking Edge podcast
- http://linkingedge.com
How to take advantage of 9 Major Changes in LinkedIn in 2014
Empowered Mums, Palm Beach, Qld, Australia, 22 July 2014
Des Walsh
Ask why you are on LinkedIn and what you plan to gain from it..
4 elements of LinkedIn success: Prresence, Reach, Engagement and Influence.
Presence. This is more than just having a profile. LinkedIn is now much more than a storehouse of resumes. It provides scope for extensive participation and publishing. Use the features to create and maintain an impressive presence.
Reach. You need a critical mass of first level connections to take advantage of LinkedIn, in terms of finding people and being found.
Engagement and Influence. Requires active participaion.
Major changes
1. Status updates re-located from Profile to Home
2. New publishing platform – be an influencer
3. Newsle acquired – activity of connections – replaces LinkedIn Signal
4. LinkedIn Pulse now in – news & mobile apps – replaces LinkedIn Today
5. Contacts – replaces Profile Organizer
6. Send 50 emails at a time, with tags – replaces filters for batch emails
7. Profiles to look more like Facebook
8. Showcase pages – replace Products & Services pages
9. Spotlight premium account – replaces Personal Plus
Staus updates moved from Profile page to Home page.
Note the little pencil symbol in the status update field – click on that to create a post a blog
Note the various filters in the dropdown menu, to access various views of updates.
Updates, depending on which filter you have chosen, appear under the Pulse segment.
LinkedIn's Influencer project provided blog posts by various notables, including Sir Richard Branston, Tony Robbins, Ariana Huffington, Barack Obama.
Now you can be an influencer too, as LinkedIn has extended the publishing platform to the broader membership.
LinkedIn removed the Signal feature, which allowed us to see updates by our connections.
LinkedIn has now purchased Newsle, a news aggregator. See next slide for a screenshot of Newsle.
“When your friends & colleagues make the news, we make sure you know. Never miss an article about someone who matters to you.”
Presumably LinkedIn will integrate this application into the LinkedIn platform.
“LinkedIn Pulse is the news app tailored to you.”
You can select from a range of journals and other news sources and create in effect your own online newspaper. Very handy for providing content for updates.
The new Contacts feature is worth studying to learn the options it provides to establish and build relationships and interaction.
There are prompts to congratulate people on birthdays, new positions and other events.
Various filters for contacts and connections – first name, last name, A-Z, tags.
We used to be able to send messages to groups of connections by category. That's gone.
You can message 50 people at a time. Tags help you to organise and streamline that process.
Tip: use the precise tag for no more than 50. To build a group under one broad tag use numbers, for example, mainlist1, mainlist2...
Premium members now have “Facebook-style” cover images on their profiles.
There is some evidence that LinkedIn is now rolling this feature out to basic (free) members also.
Products and Services feature – part of Company pages – was closed some time ago.
We now have Showcase pages to highlight specific prducts and services.
For some years, LinkedIn had an economical membrship – Personal Plus - just above the Basic (free) one.
Personal Plus has gone.
A new premium membership category, Spotlight, provides some features as listed in the comparative chart of account types at this link: Compare accounts
http://tinyurl.com/licompareaccts
Hot so take advangage of 9 Major Changes in LinkedIn
Empowered Mums, Palm Beach, Qld, Australia, 22 July 2014