Mobile User Experience
Nick Finck
August 18, 2010




                         Refresh Bellingham
?
Who the f#@k
is this dude?
Nick Finck
                   Blue Flavor

                   ‣ Principal & Director of User Experience

                   ‣ Over 15 years of experience working in the web field
                   ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup,
                     Comcast, Fandango, FDIC, HP, IBM, and Microsoft

                   ‣ Co-organized and curated more than 10 national and
                     international web conferences & events
‣ BlueFlavor.com
                   ‣ Judged the Webby’s and several other web awards
‣ NickFinck.com
                   ‣ Founder of Digital Web Magazine
‣ Google “Nick”
                   ‣ Expertise in information architecture, interaction design,
                     and user research
Outline
‣ Some bullshit about me
‣ Re-thinking computing
‣ Some technical examples
‣ A deep dive into mobile
‣ Really cool shit
The way we think
about computing
A mobile phone is now
  used more for data than
     actual phone calls

New York Times
Jenna Worthham May 13, 2010
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
The iPad reached
     more than one million
       units sold in half the
     time it took the iPhone

Yahoo News
Ben Patterson May 3, 2010
We need to change
 the way we think
  about the Web
The User Experience
     of Mobile
The is no One Web
There are many
  contexts
Mobile should
 not be first
Lets Get Technical!
Fitts’s Law
“ In ergonomics, Fitts's law is a model of
  human movement which predicts the time
  required to rapidly move to a target area,
  as a function of the distance to the target
  and the size of the target.”

Description of Fitts’s Law
Wikipedia
Not so good




Way better
Optimized Markup
digital-web.com
Screen based CSS & Print based CSS
Developing for the Mobile Context
• XHTML
  ✓ Well formed
  ✓ Semantically correct
  ✓ Highly optimized

• CSS
  ✓ Handheld media type (sometimes even screen media type)
  ✓ Highly optimized
http://nytimes.com                    http://app.getleaflets.com/nyt/




NYTimes.com                           NY Times on Leaflet
Minimum 30 Seconds to lo load 796kb   Maximum of 7 seconds to lo load 30kb
plus requests to multiple servers
Highly optimized header markup




Non-optimized header markup
Optimized UI
Highly optimized UI




Non-optimized UI
A Deep Dive into Mobile Web
Content
Readability & Page Width
The problem
Unreadable




Must zoom
Unreadable
Again
Text does not fit within screen
Possible solutions
Readable
without
zooming




           Fits perfectly within screen
Readable
                     without
                     zooming




Text fits on screen
Interaction
Navigation
The problem
Navigation
Hotspots visible & clickable
     only after zoomed 10x
Content is
somewhere way
the fuck up here
Navigation
could have
larger
hotspots
Microscopic
hotspots
Barely
navigable
Possible solutions
Navigation
along side
the content
Nice big
and juicy
hotspots
Super size
 hotspots
Visually
called out
navigation
Use larger
headings &
visual hints
Pagination
The problem
The world’s
smallest
pagination
A possible solution
Excellent
pagination
solution
Search
The problem
A possible solution
A perfect
case for
search ahead
Buttons
The problem
Very typical
web button
Possible solutions
Big ass buttons!
Designed
with the
specific      555-5555
context in
mind
Calls to Action
The problem
Calls to
action are
lost in page
A possible solution
Make calls
to action
very obvious
?
What is Next?
Lego
Augmented Reality Kiosk
Toyota
Augmented Reality Advertisement
ARhrrrr
Augmented Reality Game
Insqribe
Location Based Augmented Reality
Nintendo Wii
Motion based gaming
Microsoft Surface
Surface-based computing
Microsoft’s Project Natal
Controller-less Interface
Minority Report
20th Century Fox
Oblong's g-speak
Spatial Operating Environment
Sixth Sense
Wearable Gestural Interface
We have just barely
 begun to understand
the potential of Mobile
Thank you!
?
Questions
Mobile User Experience
Nick Finck
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com




                                     Refresh Bellingham

Mobile UX