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Fundamentals of
interactive journalism
      Fall 2008 - Jeff Jarvis
The State of News 2008
• CIRCULATION
  - Lowest level since 1946
  - 53 million today vs. 62 million in 1970
  - Down 14.5%
  - But population is up by 50%
  - So circulation should be 92 million
  - Adjusted loss: 74%
  - Penetration roughly half what it was:
    17% vs. 30%
                                       - Vin Crosbie
The State of News 2008
• REVENUE
  - In 2007, newspaper revenue took sharpest
  decline in 60 years:
  - Down 9.4% to $42.2 billion
  - The decline is steepening in 2008
  - Online accounts for 7.5% of newspaper ad
  revenue (but rates declined 14% in Q12 08)



                                   -E, A Mutter
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Intj0808pdf

  • 1. Fundamentals of interactive journalism Fall 2008 - Jeff Jarvis
  • 2. The State of News 2008 • CIRCULATION - Lowest level since 1946 - 53 million today vs. 62 million in 1970 - Down 14.5% - But population is up by 50% - So circulation should be 92 million - Adjusted loss: 74% - Penetration roughly half what it was: 17% vs. 30% - Vin Crosbie
  • 3. The State of News 2008 • REVENUE - In 2007, newspaper revenue took sharpest decline in 60 years: - Down 9.4% to $42.2 billion - The decline is steepening in 2008 - Online accounts for 7.5% of newspaper ad revenue (but rates declined 14% in Q12 08) -E, A Mutter