The document discusses best practices for web usability, emphasizing the importance of clear navigation, descriptive labels, and concise content. It suggests that over 50% of potential sales can be lost due to users' inability to find needed information, highlighting the need for effective design and common-sense approaches. Additionally, it stresses the significance of readability and ease of access in web content to enhance user experience.

1. BEW EHT A
?ETL KOA KCIOL CNAHC
BOL UOY W H EG
SIHT SI
Colin Calnan / @colincalnan / colin.calnan@gmail.com

2. "?ESU OT YSAE SI
ETIS BEW YM ERUS
EKAM OT TNAW
I FI OD DLUOHS
I GNIHT TNATROPMI
TSOM EHT S'TAHW"

3. .YAWA SKCILC 2 NAHT EROM
REVE EB DLUOHS GNIHTON

4. Steve Krug condensed the answer into one short sentence
!KNIHT
EM EKAM T'NOD

5. SMETI YADYREVE OT DEILPPA

6. SGNIHT YRACS OT DEILPPA

7. ?KNIHT SU SEKAM TAHW
All kinds of things make you think unnecessarily.
Clever names
Marketing names
Company-specific names

8. SEMAN ELPMIS
Due to company policy you may be locked into Hydro-ite's
but this requires thinking. It's always best to go for the more
obvious.

9. SNOTTUB & SKNIL ELPMIS

10. KNIHT
OT DEEN EHT GNICUDER
1. Obvious
2. Self evident
3. Self explanatory

11. ?SUOIVBO WOH

12. SUOIVBO

13. TNEDIVE FLES
Self evident enough that if you're next door neighbour
looked at your home page they would say...
."_ _ _ A S'TI ,HO"

14. YROTANALPXE FLES
Navigation and menu links are clear, requiring no
explanation or additional thought.
Page titles are concise and clearly identify the page's topic.
Links are obviously decorated and there is no need to
instruct visitors to 'click here'.
Calls-to-action and buttons are easily distinguished.

16. TSET PORD DLOFDNILB EHT
If you were dropped into a website and a blindfold taken off,
could you quickly answer these questions:
What site is this? (Site ID)
What page am I on? (Page name)
What are the major sections of this site? (Sections)
What are my options at this level? (Local navigation)
Where am I in the scheme of things? ("You are here"
indicators)

17. FLESRUOY TSET EHT YRT
1. Choose a page anywhere in a site at random, and print a
screenshot of it.
2. Hold it at arm's length or squint so you can't really study it
closely.
3. As quickly as possible, try to find and circle each of the
following items. (You won’t find all of the items on every
page.)

18. FLESRUOY TSET EHT YRT
:EGAP SIHT NO SAERA GNIWOLLOF EHT DNIF
1. Site ID
2. Page name
3. Sections & Subsections
4. Local Navigation
5. "Where am I" indicators

19. ELPMAXE

20. NOITAGIVAN
ELBASU GNITAERC
About 60% of the time, people cannot find the
information they're seeking on a website.
Approximately 50% of potential sales are lost because
users can't find information they're looking for.
Source:
usability.gov

21. ECALP
DRADNATS A NI NOITAGIVAN TUP

22. UNEM NIAM NI SMETI 7 NAHT EROM ON

23. EVITPIRCSED & CIFICEPS EB
Don’t label your pages
What We Do / Products / Services / Who We Are
Do use specific & descriptive labels
What is BCHydro / Powersmart Explained / Using HydroWeb

24. TNATROPMI SI REDRO
Items that appear at the
beginning & end
of a list are most effective

25. SKNIL ECIN GNITAERC

26. Credit: smashingmagazine.com
SCINAHCEM ESUOM
NO SUCOF HCUM OOT STUP "KCILC"

27. Credit: smashingmagazine.com
GNIKCILC
ERA SRESU TAHW SLAECNOC "EREH"

28. Credit: smashingmagazine.com
EROM NEVE
ESUFNOC SKNIL "EREH" ELPITLUM

29. SKNIL GNISARHP
SNUON OT KNIL
Credit: smashingmagazine.com

30. SKNIL GNISARHP
KNIL A NO DNE
Credit: smashingmagazine.com

31. TUOYAL & SELTIT EGAP

32. SNGIS TEERTS NILBUD
On side of builings, out of view, unreadable from a distance

33. SNGIS TEERTS REVUOCNAV
Above intersection, highly visible, easily read from a distance

34. TLUSER EHT
When driving in Vancouver, you can devote less energy and
attention to dealing with where you are and more to traffic
and pedestrians.

35. .BEW EHT FO
SNGIS TEERTS EHT ERA SEMAN EGAP
When things are going well we may not notice page names
at all. But as soon as we sense that we may not be headed in
the right direction, we need to be able to spot the page
name effortlessly so we can get our bearings.

36. EMAN A SDEEN EGAP YREVE

37. DEKCILC
UOY TAHW HCTAM DLUOHS EMAN EHT
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug

38. "GNIK SI TNETNOC"
Content is where I expect much of the real money will be made
on the Internet, just as it was in broadcasting.
)6991/3/1( SETAG LLIB

39. TNETNOC ESICNOC ESU
?YHW
We search for keywords, read in a non-linear fashion. We
skip around instead of reading it from top to bottom.

40. A 58% increase in usability can be achieved
simply by cutting roughly half the words on
the webpages being studied.
Source: Jakob Nielsen Usability Report

41. .OD NAC UOY TAHW
Get to the point as quickly as possible.
Cut out unnecessary information.
Omit needless words
Use easy-to-understand, shorter, common words and
phrases.
Avoid long paragraphs and sentences.

42. TNETNOC RUOY TSET
MOC.ELBA­DAER
The Readability Test Tool allows you to plug in a URL or text,
then gives you scores based on popular readability formulas
such as the Flesch Kincaid Reading Ease.

43. TNETNOC
PU KAERB OT SGNIDAEH ESU
Internet readers inspect webpages in blocks
and sections, or what is called "block
reading."
- Web content management expert
Gerry McGovern

44. NRETTAP DEPAHS­F
Credit: http://mashable.com/

45. SKCOLB OTNI KAERB
Credit: http://mashable.com

46. Credit: mashable.com
DIMARYP DETREVNI EHT ESU

47. DIMARYP DETREVNI EHT ESU
Credit: ontentmarketinginstitute.com

48. GNITTAMROF
TXET & STSIL DETELLUB ESU
Users fixate longer on bulleted lists and text formatting
(such as bolding and italics)

49. NOITAGIVAN ESICNOC ,EVITPIRCSED ­ .SORB HTIMS
SELPMAXE

50. NOITAGIVAN DEREDRO ,EVITPIRCSED ­ RAEWMIWS REFEIK
SELPMAXE

51. DNE EHT
by Colin Calnan @colincalnan / colin.calnan@gmail.com /
ca.linkedin.com/in/colincalnan