A straightforward usability and user experience presentation for content authors. Provides some useful tips for creating easy to use navigation, nice links and buttons, helpful page title and readable content.
13. TNEDIVE FLES
Self evident enough that if you're next door neighbour
looked at your home page they would say...
."_ _ _ A S'TI ,HO"
14. YROTANALPXE FLES
Navigation and menu links are clear, requiring no
explanation or additional thought.
Page titles are concise and clearly identify the page's topic.
Links are obviously decorated and there is no need to
instruct visitors to 'click here'.
Calls-to-action and buttons are easily distinguished.
15.
16. TSET PORD DLOFDNILB EHT
If you were dropped into a website and a blindfold taken off,
could you quickly answer these questions:
What site is this? (Site ID)
What page am I on? (Page name)
What are the major sections of this site? (Sections)
What are my options at this level? (Local navigation)
Where am I in the scheme of things? ("You are here"
indicators)
17. FLESRUOY TSET EHT YRT
1. Choose a page anywhere in a site at random, and print a
screenshot of it.
2. Hold it at arm's length or squint so you can't really study it
closely.
3. As quickly as possible, try to find and circle each of the
following items. (You won’t find all of the items on every
page.)
20. NOITAGIVAN
ELBASU GNITAERC
About 60% of the time, people cannot find the
information they're seeking on a website.
Approximately 50% of potential sales are lost because
users can't find information they're looking for.
Source:
usability.gov
23. EVITPIRCSED & CIFICEPS EB
Don’t label your pages
What We Do / Products / Services / Who We Are
Do use specific & descriptive labels
What is BCHydro / Powersmart Explained / Using HydroWeb
34. TLUSER EHT
When driving in Vancouver, you can devote less energy and
attention to dealing with where you are and more to traffic
and pedestrians.
35. .BEW EHT FO
SNGIS TEERTS EHT ERA SEMAN EGAP
When things are going well we may not notice page names
at all. But as soon as we sense that we may not be headed in
the right direction, we need to be able to spot the page
name effortlessly so we can get our bearings.
38. "GNIK SI TNETNOC"
Content is where I expect much of the real money will be made
on the Internet, just as it was in broadcasting.
)6991/3/1( SETAG LLIB
40. A 58% increase in usability can be achieved
simply by cutting roughly half the words on
the webpages being studied.
Source: Jakob Nielsen Usability Report
41. .OD NAC UOY TAHW
Get to the point as quickly as possible.
Cut out unnecessary information.
Omit needless words
Use easy-to-understand, shorter, common words and
phrases.
Avoid long paragraphs and sentences.