Next Generation Web
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This is a keynote speech I did for a conference called "Generating Successful Interactive Marketing Strategies" in Philadelphia. The talk covers a lot of ground most mostly focusing on how marketing is changing and how communication on the web is evolving.
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The UX Disciplines
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Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
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Some examples of disjointed cross-channel experiences are:
The customer has to inform the customer service representative of what the website says about their own return policy.
The specifications of a product online does not match the actual product a customer goes to pick up in the retail store.
The experience of the mobile application is far superior to the experience of the standard web application or software application.
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The cross channel experience
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In this presentation, you will gain a better understanding of the different ways your customers might interact with your business. We will show how you can map out these touchpoints and help drive the creation of a cohesive experience across the various channels. We will show you how to navigate the political waters within your business to implement a true cross-channel design, which will build great experiences for your customers, regardless of how they are engaging with your business.
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User experience utopia - interact seattle
As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.
Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.
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In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way.
What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience
Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design
Nick Finck (www.nickfinck.com) is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research.
Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others.
He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.
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This will be a crash course in mobile user experience design, are you ready? We will look at how the mobile context has evolved over the years and where it is headed. We’ll explore the differences between the web and the mobile web, why these differences are important, what the key user experience principals are for the mobile web ...oh yeah, and there will be plenty of examples for you to sink your teeth into. I will give you the information you need to design an optimal user experience for the mobile web as well as what decisions you will need to make along the way.
The Future Of IA
This is a 15-20 minute presentation I gave at ASIS&T 2006 in Vancouver BC. The idea was to cover emergency trends related to information architecture, that is the art of expressing a model or concept of information used in activities that require explicit details of complex systems.
Eyes on the Future: Trends in Information Technology
Jeannette Kopak, Nick Finck, Sandra Hirsh, and Brian Fling
This panel session will engage industry leaders in a discussion about their views on future trends in information technology. Speakers will represent diverse sectors, specifically Internet and New Media Technology, Information Architecture, Social Media, and Mobile. Some key questions the panel will address include:
• What exciting new technologies and products are on the horizon?
• What user-oriented issues should we be aware of?
• What social and ethical concerns may impact people and companies?
• What are the growth areas for the next decade?
The session will be interactive and the audience will be encouraged to contribute their own thoughts on the future of IT and its potential impact on researchers and professionals in the field.
User Experience Utopia (Ad Club Seattle)
As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work.
Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.
Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others.
We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
The Life Cycle of a Wireframe
In this presentation, Nick Finck will dive deep into the process he uses to create wireframes, a key deliverable for user experience designers. He'll talk about the principles that guide his process, how to create great wireframes (all the way down to the nitty gritty page or screen level), and how to identify and deliver solutions that meet your clients' business goals and solve their problems.
You'll walk away with a better understanding of what delivering awesome wireframes entails--from methodology, to process, to delivery--and how to do it yourself.
If you're an information architect, interaction designer, visual designer, or regular old user experience-curious creature: this one's for you.
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Mobile Information Architecture and Interaction Design (InfoCamp 2010)
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