This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
We believe enterprise software is most effective when people genuinely want to use it. This is why Yammer is designed with both customers and users in mind. The result is an engaging product that meets enterprise business needs, one that people want to use today and tomorrow. Learn more at https://www.yammer.com/it/product-development/
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
We believe enterprise software is most effective when people genuinely want to use it. This is why Yammer is designed with both customers and users in mind. The result is an engaging product that meets enterprise business needs, one that people want to use today and tomorrow. Learn more at https://www.yammer.com/it/product-development/
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
Digital Hype Talk @ Simon Page School of MarketingTom Sitati
This presentation made during a masterclass at Simon Page School of Marketing attempts to debunk the myth that "digital" is the solution to all brand buildling and urges a return to the basics.
SPS Jersey 2014 - Creating a Great User Experience in SharePointMarc D Anderson
Building solutions in SharePoint isn’t simply about getting the functionality right based on the business requirements. Developers must think about the entire user experience (UX), which goes far beyond the technical aspects of the solution. It’s no longer good enough to meet the specifications. We must exceed them in terms of usability. This takes many developers out of their comfort zones and into the messy world of end users.
In this interactive session, we’ll discuss questions like:
* How should the user feel when they use this piece of functionality?
* Will they perceive that this functionality saves them work or creates new work?
* How will the functionality compare to what they see on the consumer Web?
* How can we use technologies which haven’t historically been considered mainstream SharePoint developer tools (like jQuery and CSS) to make SharePoint feel more like the sites people love?
Whether you're an executive sponsor, end user, power user, developer, or IT Pro, there are bound to be some takeaways for you as you adapt SharePoint to meet your organization's needs.
Common Corporate myths and misconceptions about Enterprise Mobility Solutions a developer must discard in building revenue-generating applications for the enterprise.
The Lotus Position : 3 Degrees Of FreedomRed Pill Now
Case study of the work done by Red Pill Now to modernize a typical portfolio of tired old Notes applications using three distinct strategies that now exclude XPages from any practical consideration. (1) LotusScript Framework, (2) JavaScript Framework and (3) Graph Framework
Disruptive Innovation (is the new punk rock)Geoffrey Colon
How does business compete in the era of niche? One theory: disruptive innovation. Create products and services at the lower end of the market that large corporations ignore, make them go mainstream, dominate. For more on disruptive innovation follow Geoffrey Colon on Twitter @djgeoffe or listen to his podcast on Spreaker.com
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 10:15 AM: The Web We Need to WeaveFrom the original sins of the open web to today's disparate digital experiences — social, search, e-commerce, and publishers — we'll summarize how tomorrow's solutions need to reconsider all parts of the digital experience: people, publishers, and brands. Only by taking a complete perspective can we weave the web it was intended to be.Presenter: DennisYuscavitch, VP, Global Product Marketing,OutbrainDennisYuscavitchis a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.
Never before have we seen such growth and diversity in the interactive field. New devices, services and development tools are flooding the market. Like many other languages the Flash platform continues to evolve. We’ll take a look into the crystal ball to determine what’s next for Flash by dispelling myths and uncovering truths. This presentation will reveal industry trends and size up the competition to find out what Flash is ready for and where it will fall short. Topics will include Flash for mobile devices, desktop applications and web content along with new features available in Flash Player 10.1. Are you ready for the future of Flash?
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
Git is the new gold standard when it comes to versioning in the Web age. Git is an open source, distributed version control system designed to handle everything from small to very large projects with speed and efficiency.
Version control should always be used when doing software development and most open source projects use version control and there is no exception for Wakanda applications.
In this session we give an introduction to Git, we explain how to use it with Wakanda, the process of creating and cloning repositories, as well as working with branches in a distributed team environment, and finally dealing with merging source code with your team members.
Elm: Make Yourself A Happy Front-end Web DeveloperAsep Bagja
A brief introduction to Elm programming language and The Elm Architecture. Write more declarative and maintainable front-end code. Link to sample code is at the end of the slide.
The sample codes are here https://github.com/bepitulaz/jakartajs-ramda. I speak of Ramda and Sanctuary in JakartaJS August Meetup 2016. Ramda and Sanctuary are JavaScript libraries for doing functional programming.
My Presentation on WordCampID 2011 Bandung about WordPress MVC Framework that trying to turn WordPress template development to object oriented friendly.
How to Hybrid : Effective Tactics in HTML5-Native App DevelopmentDroidConTLV
Gartner has predicted that by 2016, “more Than 50 Percent of Mobile Apps Deployed Will be Hybrid.” Knowing how and when to utilize HTML5 technology in your application will help you prepare for that future. This lecture will cover several techniques and real life examples on how to utilize hybrid development in your applications. The tools and tactics for how to connect (or bridge) your “native” Java code implementations with HTML5 will be presented with code samples. The lecture will also cover the right and wrong ways to implement HTML5 in your application, and when to “stick to native.”
Digital Hype Talk @ Simon Page School of MarketingTom Sitati
This presentation made during a masterclass at Simon Page School of Marketing attempts to debunk the myth that "digital" is the solution to all brand buildling and urges a return to the basics.
SPS Jersey 2014 - Creating a Great User Experience in SharePointMarc D Anderson
Building solutions in SharePoint isn’t simply about getting the functionality right based on the business requirements. Developers must think about the entire user experience (UX), which goes far beyond the technical aspects of the solution. It’s no longer good enough to meet the specifications. We must exceed them in terms of usability. This takes many developers out of their comfort zones and into the messy world of end users.
In this interactive session, we’ll discuss questions like:
* How should the user feel when they use this piece of functionality?
* Will they perceive that this functionality saves them work or creates new work?
* How will the functionality compare to what they see on the consumer Web?
* How can we use technologies which haven’t historically been considered mainstream SharePoint developer tools (like jQuery and CSS) to make SharePoint feel more like the sites people love?
Whether you're an executive sponsor, end user, power user, developer, or IT Pro, there are bound to be some takeaways for you as you adapt SharePoint to meet your organization's needs.
Common Corporate myths and misconceptions about Enterprise Mobility Solutions a developer must discard in building revenue-generating applications for the enterprise.
The Lotus Position : 3 Degrees Of FreedomRed Pill Now
Case study of the work done by Red Pill Now to modernize a typical portfolio of tired old Notes applications using three distinct strategies that now exclude XPages from any practical consideration. (1) LotusScript Framework, (2) JavaScript Framework and (3) Graph Framework
Disruptive Innovation (is the new punk rock)Geoffrey Colon
How does business compete in the era of niche? One theory: disruptive innovation. Create products and services at the lower end of the market that large corporations ignore, make them go mainstream, dominate. For more on disruptive innovation follow Geoffrey Colon on Twitter @djgeoffe or listen to his podcast on Spreaker.com
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 10:15 AM: The Web We Need to WeaveFrom the original sins of the open web to today's disparate digital experiences — social, search, e-commerce, and publishers — we'll summarize how tomorrow's solutions need to reconsider all parts of the digital experience: people, publishers, and brands. Only by taking a complete perspective can we weave the web it was intended to be.Presenter: DennisYuscavitch, VP, Global Product Marketing,OutbrainDennisYuscavitchis a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.
Never before have we seen such growth and diversity in the interactive field. New devices, services and development tools are flooding the market. Like many other languages the Flash platform continues to evolve. We’ll take a look into the crystal ball to determine what’s next for Flash by dispelling myths and uncovering truths. This presentation will reveal industry trends and size up the competition to find out what Flash is ready for and where it will fall short. Topics will include Flash for mobile devices, desktop applications and web content along with new features available in Flash Player 10.1. Are you ready for the future of Flash?
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
Git is the new gold standard when it comes to versioning in the Web age. Git is an open source, distributed version control system designed to handle everything from small to very large projects with speed and efficiency.
Version control should always be used when doing software development and most open source projects use version control and there is no exception for Wakanda applications.
In this session we give an introduction to Git, we explain how to use it with Wakanda, the process of creating and cloning repositories, as well as working with branches in a distributed team environment, and finally dealing with merging source code with your team members.
Elm: Make Yourself A Happy Front-end Web DeveloperAsep Bagja
A brief introduction to Elm programming language and The Elm Architecture. Write more declarative and maintainable front-end code. Link to sample code is at the end of the slide.
The sample codes are here https://github.com/bepitulaz/jakartajs-ramda. I speak of Ramda and Sanctuary in JakartaJS August Meetup 2016. Ramda and Sanctuary are JavaScript libraries for doing functional programming.
My Presentation on WordCampID 2011 Bandung about WordPress MVC Framework that trying to turn WordPress template development to object oriented friendly.
How to Hybrid : Effective Tactics in HTML5-Native App DevelopmentDroidConTLV
Gartner has predicted that by 2016, “more Than 50 Percent of Mobile Apps Deployed Will be Hybrid.” Knowing how and when to utilize HTML5 technology in your application will help you prepare for that future. This lecture will cover several techniques and real life examples on how to utilize hybrid development in your applications. The tools and tactics for how to connect (or bridge) your “native” Java code implementations with HTML5 will be presented with code samples. The lecture will also cover the right and wrong ways to implement HTML5 in your application, and when to “stick to native.”
Slides and content from LinkedIn's TechConnect London event which was held on November 6th 2014 at Ham Yard Hotel, London.
Speakers included:
Bryan Glick, Editor-in-Chief, ComputerWeekly
Sumeet Vermani, Head of Paid and Earned Media, EMEA, Symantec
Nicholas Spyer, Seniore Director and GM EMEA, Social.com
Simon Morris, Director of Demand Marketing, Adobe
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.
Native, Web App, or Hybrid: Which Should You Choose?Softweb Solutions
Which Should You Choose? Native, webapp or Hybrid, each of these types of apps has their advantages and disadvantages. let's learn more about Technology Selection.
Slides and content from LinkedIn's TechConnect London event which was held on November 6th 2014 at Ham Yard Hotel, London.
Speakers included:
Bryan Glick, Editor-in-Chief, ComputerWeekly
Sumeet Vermani, Head of Paid and Earned Media, EMEA, Symantec
Nicholas Spyer, Seniore Director and GM EMEA, Social.com
Simon Morris, Director of Demand Marketing, Adobe
Jane Zhang covered 5 cutting-edge technology trends to watch out for in 2014, 5 more practical trends and how they affect the nonprofit sector, and practical tips on how to get your nonprofit prepared.
Where to invest money and time in VR & AR - Andrew LacyAndrew Lacy
A high level guide for investors and entrepreneurs looking to invest their money or start a company in the virtual reality and augmented reality space.
Convergence of mobility, analytics, social and cloud to drive innovationKerrie Holley
Short presentation to CIOs at 2013 San Francisco CIO Event, see http://www.hmgstrategy.com/events/agenda.asp?eventID=52
Discussion is brief on innovation, next era of IT computing and CIO role
This speech was delivered as the keynote speech at the 2012 Software Architecture Symposiums International (SASI) "Cloud Architecture Without The Hype" conference. The purpose of this presentation was to show that IT has faced major changes in the past and that cloud computing is another major change. The impact on what IT staff will do in the new era of cloud computing is then explored...
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Native vs hybrid is always a never ending debate. This slide just mention that native not the only way to build your product, it's even more efficient compare with native build.
Gone in 4 seconds web performance optimizationYohan Totting
How to prevent your web users leave you in 4 seconds because your website is not loaded. This slide is provide overview how to optimize your website from backend to frontend.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
4. “ When I'm introspective about
the last few years I think the
biggest mistake that we made, as
a company, is betting too much
on HTML5 as opposed to
native ... because it just wasn't
there. ”
Mark Zuckerberg
CEO of Facebook
http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/
5. “ There are a few things that
are critically missing. One is
tooling support, having a
debugger that actually works,
& performance tools that tell
you where the memory is
running out. ”
Kiran Prasad
LinkedIn’s senior director for
mobile engineering
http://venturebeat.com/2013/04/17/linkedin-mobile-web-breakup/#C1JD0uL8F2zwziD6.99
6. USE NATIVE IF
• Build
an app as a product
• Depend
on specific feature from mobile platform
• Performance
• You
is a must
have enough budget
7. USE HTML5 IF
• For
rapid prototyping
• Information
• Focus
basis app
on cross platform
• Minimal
budget