Talk given at Front-end London on the 28th May 2015
Digital projects involve a great deal of choices around products and technologies, with a content management system often being integral. Using this scenario, we’ll explore certain pitfalls around selecting technology for the wrong reasons and discuss important questions that should be considered before choices are made.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
What do you do once you have product market fit? There is an entire science to generating growth once they've achieved the first milestone of p/m fit and it's not as simple as "hire a growth hacker."
Webinar - How to Define a Realistic Website Project TimelineGravitate Design
We covered the following topics:
-The pros and cons of rushing (and what rushing means)
-Internal scoping and preparation
-Determining how quickly your team can handle a project
-Talking to agencies about the timeline and judging their promises
-Realistic timelines at Gravitate
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
What do you do once you have product market fit? There is an entire science to generating growth once they've achieved the first milestone of p/m fit and it's not as simple as "hire a growth hacker."
Webinar - How to Define a Realistic Website Project TimelineGravitate Design
We covered the following topics:
-The pros and cons of rushing (and what rushing means)
-Internal scoping and preparation
-Determining how quickly your team can handle a project
-Talking to agencies about the timeline and judging their promises
-Realistic timelines at Gravitate
Long-term mobile strategy for staying ahead of the curve
Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.
Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.
What will I get out of this session?
- Knowledge of techniques and methodologies for mobile IXD
- Knowledge of how context impacts the mobile user experience
- An understanding of how new technologies are changing mobile
- A sense of where mobile is headed
Who should attend?
- User experience professionals
- Interaction designers
- Product managers
- Marketing managers
- Others who want to learn about mobile IXD
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
Presentation on responsive web design at an event focused on crisis communications for government communicators. General non-technical overview of why responsive design matters in the growing mobile landscape.
Top 14 Integration Challenges I’ve seen in the Past 14 YearsBizTalk360
Stephen W. Thomas been working with BizTalk Server and Integration using Microsoft products since Tuesday February 27th, 2001. Since then he has worked on over 21 different client projects all over the world. Clients range in size from small companies to large Fortune 500 powerhouses. This session will take a look at the top 14 client challenges that Stephen has run into in the past 14 years of working in the field and how to address them.
The expanded slides from the lightning talk I gave at Confab Central 2016. I talked about how content strategy can have many guises, and how it was connected to the technical debt that most developers struggle with.
No matter how many departments your organization has, to your customers, it’s all the same business. They expect a cohesive experience across all touch-points with your company, regardless of whether it’s related to advertising, customer service, social presence, or the actual product or service you provide. The satisfaction of your customers, and thereby the success of your organization, depends in no small part on your ability to create a cohesive and consistently high-quality cross-channel experience.
In this presentation, you will gain a better understanding of the different ways your customers might interact with your business. We will show how you can map out these touchpoints and help drive the creation of a cohesive experience across the various channels. We will show you how to navigate the political waters within your business to implement a true cross-channel design, which will build great experiences for your customers, regardless of how they are engaging with your business.
Compresses potentially months of work into a few days by start using the Design Sprint Process. Step by step, in just 4 days, rapidly solve big challenges, create new products, or improve existing ones.
DevCon5 HTML5 Summit: Device Specific vs Browser Based Developmentbossmojo
Slide show used during discussion of developing mobile apps natively vs browser based. These slides support the idea that a company can reuse internal resources by going mobile web first instead of building silo-ed native apps.
Choosing a content management system (CMS) is often an integral part of many digital projects. In this talk I explore some of the pitfalls of selection, then go on to discuss some important areas that should be considered before a choice is made.
Anatomy of a digital project seminar - 20th September, London Precedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many senior business leaders is knowing how to make digital transformation a success in their own organisation.
In this new Precedent seminar, we will show the way.
- The seminar will explore what digital transformation really means and how organisations can build real business value from it.
- We will make sense of the many moving parts required for a successful implementation. We will take you through the business processes, from creating a powerful user-centred digital strategy through to integrating assets deep into your organisation.
- We will provide guidance for both board-level decision makers and delivery leads on the why, when and importantly, how, digital transformation can prepare an organisation for future success.
- The seminar will share tips on getting the most out of your agency partners, what questions you need to ask during the digital transformation process and ultimately, how you can generate real business value.
- By the end of the seminar, you will be inspired with new ideas for transforming your organisation, examples of what success looks like and you will be provided with practical insights on how to make your own digital transformation a success.
Long-term mobile strategy for staying ahead of the curve
Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.
Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.
What will I get out of this session?
- Knowledge of techniques and methodologies for mobile IXD
- Knowledge of how context impacts the mobile user experience
- An understanding of how new technologies are changing mobile
- A sense of where mobile is headed
Who should attend?
- User experience professionals
- Interaction designers
- Product managers
- Marketing managers
- Others who want to learn about mobile IXD
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
Presentation on responsive web design at an event focused on crisis communications for government communicators. General non-technical overview of why responsive design matters in the growing mobile landscape.
Top 14 Integration Challenges I’ve seen in the Past 14 YearsBizTalk360
Stephen W. Thomas been working with BizTalk Server and Integration using Microsoft products since Tuesday February 27th, 2001. Since then he has worked on over 21 different client projects all over the world. Clients range in size from small companies to large Fortune 500 powerhouses. This session will take a look at the top 14 client challenges that Stephen has run into in the past 14 years of working in the field and how to address them.
The expanded slides from the lightning talk I gave at Confab Central 2016. I talked about how content strategy can have many guises, and how it was connected to the technical debt that most developers struggle with.
No matter how many departments your organization has, to your customers, it’s all the same business. They expect a cohesive experience across all touch-points with your company, regardless of whether it’s related to advertising, customer service, social presence, or the actual product or service you provide. The satisfaction of your customers, and thereby the success of your organization, depends in no small part on your ability to create a cohesive and consistently high-quality cross-channel experience.
In this presentation, you will gain a better understanding of the different ways your customers might interact with your business. We will show how you can map out these touchpoints and help drive the creation of a cohesive experience across the various channels. We will show you how to navigate the political waters within your business to implement a true cross-channel design, which will build great experiences for your customers, regardless of how they are engaging with your business.
Compresses potentially months of work into a few days by start using the Design Sprint Process. Step by step, in just 4 days, rapidly solve big challenges, create new products, or improve existing ones.
DevCon5 HTML5 Summit: Device Specific vs Browser Based Developmentbossmojo
Slide show used during discussion of developing mobile apps natively vs browser based. These slides support the idea that a company can reuse internal resources by going mobile web first instead of building silo-ed native apps.
Choosing a content management system (CMS) is often an integral part of many digital projects. In this talk I explore some of the pitfalls of selection, then go on to discuss some important areas that should be considered before a choice is made.
Anatomy of a digital project seminar - 20th September, London Precedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many senior business leaders is knowing how to make digital transformation a success in their own organisation.
In this new Precedent seminar, we will show the way.
- The seminar will explore what digital transformation really means and how organisations can build real business value from it.
- We will make sense of the many moving parts required for a successful implementation. We will take you through the business processes, from creating a powerful user-centred digital strategy through to integrating assets deep into your organisation.
- We will provide guidance for both board-level decision makers and delivery leads on the why, when and importantly, how, digital transformation can prepare an organisation for future success.
- The seminar will share tips on getting the most out of your agency partners, what questions you need to ask during the digital transformation process and ultimately, how you can generate real business value.
- By the end of the seminar, you will be inspired with new ideas for transforming your organisation, examples of what success looks like and you will be provided with practical insights on how to make your own digital transformation a success.
All these moments will be lost in time: the web, the future, and usSally Lait
As web professionals we’re used to hearing about the virtues of shipping fast and iterating regularly in order to meet changing needs, but how do we ensure that the projects that we’re planning now are still as relevant and robust when they launch in the future... and beyond? How do we prepare for the unknowns and constant shifts in technology; what can we do to progress the evolution of the web itself; how do we, as individuals, ensure that our skills are as relevant as ever in this rapidly changing world?
In this talk we’ll look at why the future is important, plus past visions of the future, including those from the world of science fiction. We'll explore what we can learn from these lessons, and how to apply this in a practical sense to the work that we do.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Deliverable 2 - Using Visuals to Enhance Viewer PerceptionCompet.docxtheodorelove43763
Deliverable 2 - Using Visuals to Enhance Viewer Perception
Competency
Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.
Scenario
You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety.
During your analysis, you find that the images used on billboards in the urban areas are exactly the same as the images used in the suburban areas. Both images show parents happily talking with law enforcement officers while children run over green lawns having a fun balloon fight. You decide that these images are not sending proper perceptual messages. You decide to create a visual analysis video for the law enforcement agency to share with the administration
For the video visual analysis, you realize you will need to find two new images that are quite different from one another. One image will be used on the urban billboard, and the other image will be used on the suburban billboard. In your video presentation, you will compare and contrast how each image utilizes the following:
1. Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in your visual analysis.
2. Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation. Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive visual elements.
3. Explain the difference between urban and suburban viewers' emotionally engagement with each of the billboard images.
4. Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the importance of using these codes. Include specific visuals in each part of your visual analysis.
As you outline your ideas for the video, you decide to record your verbal analysis while analyzing the two visuals in less than seven minutes for added clarity.
/
FEATURE
8 common project management mistakes — and how to avoid them
IT executives and certified project management professionals reveal the most common reasons projects get derailed and
what project managers can do to keep them on track.
By Jennifer Lonoff Schiff
CIO |
JUN 28, 2017 3:00 AM PDT
So many projects, so much mismanagement. That's the refrain of many IT executives. Indeed, even with project
management software, IT projects often wind up taking longer (much longer) than planned and costing more than
budgeted.
While no two projects are exactly the same, the issues that can affect — and potentially jeopardize — them are
often quite similar. And even good project managers can make mistakes when wrangling a big, complex project —
or when being bombarded with change requests..
Deliverable 2 - Using Visuals to Enhance Viewer PerceptionCompet.docxcargillfilberto
Deliverable 2 - Using Visuals to Enhance Viewer Perception
Competency
Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.
Scenario
You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety.
During your analysis, you find that the images used on billboards in the urban areas are exactly the same as the images used in the suburban areas. Both images show parents happily talking with law enforcement officers while children run over green lawns having a fun balloon fight. You decide that these images are not sending proper perceptual messages. You decide to create a visual analysis video for the law enforcement agency to share with the administration
For the video visual analysis, you realize you will need to find two new images that are quite different from one another. One image will be used on the urban billboard, and the other image will be used on the suburban billboard. In your video presentation, you will compare and contrast how each image utilizes the following:
1. Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in your visual analysis.
2. Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation. Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive visual elements.
3. Explain the difference between urban and suburban viewers' emotionally engagement with each of the billboard images.
4. Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the importance of using these codes. Include specific visuals in each part of your visual analysis.
As you outline your ideas for the video, you decide to record your verbal analysis while analyzing the two visuals in less than seven minutes for added clarity.
/
FEATURE
8 common project management mistakes — and how to avoid them
IT executives and certified project management professionals reveal the most common reasons projects get derailed and
what project managers can do to keep them on track.
By Jennifer Lonoff Schiff
CIO |
JUN 28, 2017 3:00 AM PDT
So many projects, so much mismanagement. That's the refrain of many IT executives. Indeed, even with project
management software, IT projects often wind up taking longer (much longer) than planned and costing more than
budgeted.
While no two projects are exactly the same, the issues that can affect — and potentially jeopardize — them are
often quite similar. And even good project managers can make mistakes when wrangling a big, complex project —
or when being bombarded with change requests..
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
Talk given at Front-Trends in Warsaw, May 2016.
As web professionals we’re used to hearing about the virtues of shipping fast and iterating regularly in order to meet changing needs, but how do we ensure that the projects that we’re planning now are still as relevant and robust when they launch in the future… and beyond? How do we prepare for the unknowns and constant shifts in technology; what can we do to progress the evolution of the web itself; how do we, as individuals, ensure that our skills are as relevant as ever in this rapidly changing world?
In this talk we’ll look at why the future is important, plus past visions of the future, including those from the world of science fiction. We'll explore what we can learn from these lessons, and how to apply this in a practical sense to the work that we do.
Presentation designed to illustrate the Information Architecture of professional interactions, story telling and project building.
See flickr from World Information Architecture Day, where this was presented by searching tag: wiad2014 and wiad14pdx
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
How to design enterprise apps that sellInVision App
Your customers expect great UX from your enterprise app. So do you. With gnarly legacy code to wrangle, complex requirements to manage, and results to deliver, you need to have the right process. Arm yourself with techniques and methods to craft successful enterprise apps.
This in-depth webinar from Jessica Tiao of Kissmetrics gives you the tools, advice, and best practices you need to succeed.
7 Key Questions to Ask Your Prospective Tech AgencyKoombea
How’s your tech/web/mobile agency search going? You decided you need a dev shop, but what are the right questions to ask them?
At Koombea we want you to be prepared. And we are happy to help you figure out which agency is best for you—even if it’s not us.
When talking to prospective tech agencies, use these helpful 7 questions to filter your options.
Designing Digital Change, Synopsis Hong Kong, April 2016:
In this session Mr. Nigel Green shares his experience of preparing organisations for the Digital World. He introduces key concepts that will help open-up the discussion of the implications, risks, and opportunities, of a digital strategy. Whilst the popular definition of “Going Digital” is often focused on digital channels for Marketing purposes, Mr. Green explains why it also impacts many areas of the organisation, and explains why it is not simply the CMO’s, CDO’s, or CIO’s challenge alone. He will also share tools and techniques used in the design & execution of the transformation to a digitally enabled business. In addition, he will discuss pragmatic next steps to take, and share ideas on how to contribute to a business-wide discussion on the subject.
This session should be of interest to anyone trying to get to grips with what “Going Digital” means to their organization, and how to start planning the change:
- The components of a digitally-enabled Business Model
- The implications & risks of adopting “Bi-modal IT”
- How to design for the protection of existing core business systems whilst embracing the new
- Dealing with an unknown future, and adaptive long-range planning
- The dangers of “Big Design Up Front”, and perhaps paradoxically, why “Adaptive Design” is ever more crucial
- The business and technology architecture implications - including a perspective on the applicability of a pattern adopted by the “born digitals” (e.g. Netflix, Google, and Amazon)
- Suggested subject matter experts to track, follow-up research material, and next steps to take.
With the rising popularity of working in more agile ways, we’ve been taught to move away from the big old projects of yore and focus instead on smaller, actionable outcomes. But what happens when you’re trying to achieve a massive vision of large-scale, long-term change; in this case working to get an entire sector to change its relationship with digital, technology, and collaboration? Real change and transformation can be extremely difficult, take a long time, and be a rocky road to tread.
In this case study-led talk I’ll tell the story of how I’ve been part of a team working to combat inactivity, spark innovation, and create a better online customer experience around sport and physical activity through open data. I’ll be speaking about the process of change, the balance between technology and people, lessons learned, and how these all relate to our work with the web. Using a series of practical demonstrations spanning data visualisation, neural networks, JAMstack web development, online tools like glitch.me, and Google Sheets as a data store I’ll also show how development skills can be a powerful tool within transformation projects.
You will leave armed with new practical tips and ideas, and hopefully inspired to make some positive change in the world.
Making the leap from execution to strategySally Lait
Talk given at The Lead Developer conference, London, June 2017.
Focusing on making websites is bread and butter for many, but what happens when you start to think beyond frameworks and APIs and into the realms of strategy? Switching from day to day development to a higher level can be hugely rewarding, but is also not without its challenges, both in terms of personal identity and emotional hurdles, as well as knowledge gaps.
In this talk we’ll look at:
The different levels of focus that we can work at
Why you might want to begin to focus more strategically
The challenges that you might face on the way
Examples of how having a technical brain in more strategic activities can be beneficial.
Websites are a symptom, not the cause - DXN May 2017Sally Lait
Talk given at DXN (dxnevent.com) on the 10th May 2017.
As creators of the web, our teams aim to understand challenges, opportunities and requirements, and translate these into technical solutions to build. But what happens when we start looking beyond this, using the website itself as a starting point rather than as the end of our journey?
Websites are often a great barometer for wider underlying issues, and by exploring common problems and root causes we can seek to spark fundamental change that can ultimately feed back into our longer-term success. Using a set of practical examples and case studies we’ll pull at some potential threads of failure, looking at how to create more sustainably for the future.
Closing keynote given at Render conference, March 2017. http://2017.render-conf.com
As creators of the web, our teams aim to understand challenges, opportunities and requirements, and translate these into technical solutions to build. But what happens when we start looking beyond this, using the website itself as a starting point rather than as the end of our journey?
Websites are often a great barometer for wider underlying issues, and by exploring common problems and root causes we can seek to spark fundamental change that can ultimately feed back into our longer-term success. Using a set of practical examples and case studies we’ll pull at some potential threads of failure, looking at how to create more sustainably for the future.
All these moments will be lost in time: the web, the future, and usSally Lait
As web professionals we’re used to hearing about the virtues of shipping fast and iterating regularly in order to meet changing needs, but how do we ensure that the projects that we’re planning now are still as relevant and robust when they launch in the future... and beyond? How do we prepare for the unknowns and constant shifts in technology; what can we do to progress the evolution of the web itself; and how do we, as individuals, ensure that our skills are as relevant as ever in this rapidly changing world?
In this talk we’ll look at why the future is important, and past visions of the future, including those from the world of science fiction. We'll explore what we can learn from these lessons, and how to apply this in a practical sense to the work that we do.
Talk given at Apps World London in November 2015 - a shorter version of a previously given presentation - see my Fronteers slides for the full version.
Talk given at Fronteers 2015 in Amsterdam.
In a world where many of our digital spaces are becoming more closed than ever, open data is a concept that is rapidly on the rise.
In this talk we'll explore what open data is (and what it isn't), and why we should care about it. We'll look at how you can introduce it into your projects with regards to practical publication and consumption, and discuss some useful tools and reference points.
Open data isn't just dry and technical - it gives us great scope to be creative, and throughout this talk we'll go through some of the amazing things that it has been used for globally in the hope that it will inspire you to create something amazing yourself.
All these moments will be lost in time: the web, the future, and usSally Lait
As web professionals we’re used to hearing about the virtues of shipping fast and iterating regularly in order to meet changing needs, but how do we ensure that the projects that we’re planning now are still as relevant and robust when they launch in the future... and beyond? How do we prepare for the unknowns and constant shifts in technology; what can we do to progress the evolution of the web itself; and how do we, as individuals, ensure that our skills are as relevant as ever in this rapidly changing world?
In this talk we’ll look at past visions of the future, what we can learn from these lessons, and how to apply this in a practical sense to the work that we do.
A written version of this talk is available at: http://www.sallyjenkinson.co.uk/blog/2015/09/26/all-these-moments-will-be-lost-in-time/
In a world where many of our digital spaces are becoming more closed than ever, open data is a concept that is rapidly on the rise.
In this talk we’ll explore what open data is (and what it isn’t), why we should care about it, and look at how you can introduce it into your projects with regards to practical publication and consumption. We’ll specifically consider open data within the context of front-end development, including discussing some useful tools and reference points.
Open data isn’t just dry and technical - it gives us great scope to be creative, and throughout this talk we’ll go through some of the amazing things that it has been used for globally, in the hope that it will inspire you to create something yourself.
In a world where many of our digital spaces are becoming more closed than ever, open data is a concept that is rapidly on the rise.
In this talk we explore what open data is (and what it isn't), and why we should care about it. We'll look at how you can introduce it into your projects with regards to practical publication and consumption, and discuss some useful tools and reference points.
Open data isn't just dry and technical - it gives us great scope to be creative, and throughout this talk we'll go through some of the amazing things that it has been used for globally in the hope that it will inspire you to create something amazing yourself.
With great power comes great (development) responsibilitySally Lait
Developers are often seem as mere implementors, when the reality is that their choices can have a huge impact on the overall success of projects - for good, or for bad. A user-centric design process is common in most projects, but in this talk we’ll cover how viewing usability and responsibility as part of development decisions is equally as important. We’ll travel through time from the beginning of the digital age, observing how a focus on users (or lack of) has helped to make or break the success of ideas. We’ll also consider how other industries apply similar principles, and how we can learn from them, finishing with some tips to apply to our builds.
More Than Media Queries - The Digital PondSally Lait
Talk given at The Digital Pond on August 7th 2014. The event theme was "Responding To The Responsive Web - Insights On Reshaping User Experience".
Talk summary:
Responsive projects are about more than just serving up the same site across different screen sizes. When we do our planning, we should think about using technology to enhance experiences. A big part of that is making choices for the right reasons, and with wider principles (such as responsibility) in mind.
More Than Media Queries - Responsive Day Out 2Sally Lait
Talk given at Responsive Day Out 2 in Brighton on the 27th June 2014.
Audio recording courtesy of Drew McLellan and Huffduffed by Jeremy Keith: http://huffduffer.com/adactio/167829
Notes were taken by Orde Saunders (@decadecity): http://decadecity.net/blog/2014/06/27/sally-jenkinson-more-than-media-queries
We all lead such busy lives, yet the rollercoaster of technological change is a crazy ride to keep up with. In this talk we explore how the concept of 'mini hacks' - small, contained experiments, explorations and side projects - can help to keep our skills up to date and help us play with code that we may not otherwise get an opportunity to develop during our day jobs.
We discuss why such undertakings can be worthwhile, how you can fit them into your life, and go through some ideas for concepts and ways to get involved.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
21. As a new developer, I am easily swayed by the
opinions of people I respect, or at least view as
more experienced. […]
!
One person stated that I don’t need to worry
about making open source contributions and I
went “Yay, cool, less pressure”, another seemed
to state that I am of little worth if I don’t
contribute “Fuck, okay, I guess I better get on
that then”. I wish programmers were more
aware of the things they are saying and the
attitudes they express, and how that might
effect a young padawan like me.
Charlotte Spencer
http://goo.gl/Uc2tSl
@sjenkinson
TIP 3: Your choices can influence others
31. Back in 2008 (when we started Bearded),
one of our differentiators was that we
built every site on a CMS. At the time,
many agencies had not-insignificant
revenue streams derived from updating
their clients’ site content on their behalf.
!
But we didn’t want to do that work, and
our clients didn’t want to pay for it.
Building their site on a CMS and training
them to use it was a natural solution. It
solved both of our problems, recurring
revenue be damned! It gave our clients
power that they wanted and needed.
Matt GRiffin
http://goo.gl/XPM5kK
@sjenkinson