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Who	
  is	
  using	
  your	
  system?	
  	
  We	
  know	
  them.	
  
Evidence	
  Driven	
  Design	
  


The	
  Cross-­‐Channel	
  Experience	
  
Presented	
  by	
  Nick	
  Finck	
  
About	
  Me	
  
                                                                   User	
  Experience	
  
                                                                   Evangelist	
  
                                                                   Blink	
  InteracHve	
  
                                                                   	
  
                                                                   Personal	
  Site	
  
                                                                   NickFinck.com	
  

                                                                   Twi9er	
  
                                                                   @nickf	
  
                                                                   	
  
                                                                   Nominated	
  
                                                                   Sea>le’s	
  sexiest	
  geek	
  
Photo	
  by	
  	
  Jeff	
  Cro<	
  -­‐	
  h>p://bit.ly/g0hPil	
  
Twi9er	
  hashtag:	
  #xChannel	
  	
  
UX	
  Lx	
  is	
  the	
  best	
  user	
  experience	
  
conference	
  in	
  the	
  world.	
  	
  

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A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html

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강장묵 차세대소셜네트워크 Social Network Service
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차세대 쇼셜 네트워크 서비스에 대한 발표자료로서 2009년 2월 26일 KRnet 이다. KRnet이란 'korea Internet Conference'로서 그 중 'Track : Convergence Promotion Services'에서 'Track : Convergence Promotion Services'의 발표자료이다. 발표제목은 'Next Social Network Service'이며 내용은 다음과 같다. 소셜네트워크 서비스란 쉽게 말해 ‘나의 프로필을 네트워크에 공유하여, 구인/구직에 실질적인 도움을 주는 웹 서비스의 일종이다. 그러나 쇼셜 네트워크란 아날로적 인맥망에서부터 시작하여 디지털 인맥망으로, 사회학에서부터 소프트웨어 개발학으로까지, 구인/구직의 연결망에서 관계의 매듭을 열어가는 연결망으로 발전 중에 있다. 본 강연은 네트워크 이론에 의한 수렴과 확산의 상호질서를 바 탕으로 소셜 서비스의 발전 과정과 그 의의를 진단한다. 특히 단문 서비스 중심의 소셜 서비스인 트위터(twitter), 이미지 기반의 소셜 서비스인 플리커(flickr), 동영상 맥락의 소셜 서비스인 유튜브(youtube), 프로필 중심의 소셜 서비스인 마이스페이스(myspace) 등이 각 매체의 허브로서 역할하며 어떻게 사회, 문화, 비즈니스적인 변화를 주는지를 소개한다. 강연을 통해 소셜 서비스의 각 허브들이 상 호작용하여 수렴되는 쇼셜 네트워크에서의 아이텐티가 어떻게 개인을 설명해주고 신뢰해주는 메커니즘을 가지는지를 분석할 예정이다. 즉 소셜 서비스란 개인과 집단의 신뢰의 증진을 위한 관계 맺기 서비스이다.

flickrmyspacetwitter
Folks,	
  brace	
  yourselves,	
  today	
  is	
  
going	
  to	
  be	
  full	
  of	
  Awesome.	
  
Overview	
  
1)    DefiniHons	
  	
  
2)    Methods	
  
3)    Tools	
  
4)    Examples	
  
5)    Q&A	
  
90%	
  
90%	
  of	
  businesses	
  say	
  the	
  cross-­‐
channel	
  experience	
  is	
  criMcal	
  to	
  their	
  
business’s	
  success.	
  
- Foviance & Econsultancy, “Multi-channel Customer Experience Report”, Nov 2010	
  

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1. The document discusses the divide between creative and analytic types in marketing and how social media presents an opportunity to bridge this divide through new measurement approaches. 2. Key aspects of social media that enable new opportunities for analytics include making previously hidden conversations and customer experiences visible through data capture and allowing deeper analysis through tools like natural language processing. 3. Examples are provided of how various companies have used social media analytics strategies, including developing engaging digital assets to drive word-of-mouth (NBC/SNL), implementing a holistic social strategy focused on customer engagement (H&R Block), and evaluating brand metrics based on customer behavior online (GMAC Insurance).

What	
  is	
  cross-­‐channel	
  experience	
  design?	
  
Cross-­‐Channel	
  Experience	
  Design	
  
is	
  the	
  process	
  of	
  designing	
  for	
  all	
  
the	
  touchpoints	
  a	
  person	
  has	
  
with	
  a	
  business	
  regardless	
  of	
  
channel.	
  
Wait!	
  Aren’t	
  you	
  just	
  talking	
  
about…	
  
-­‐  User	
  Experience	
  Design?	
  
-­‐  Customer	
  Experience	
  Design?	
  
-­‐  Service	
  Design?	
  
YES	
  

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SlidesSlides
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This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.

“70%	
  of	
  US	
  online	
  customers	
  
	
  	
  research	
  products	
  online	
  &	
  
	
  	
  purchase	
  them	
  offline.”	
  
	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  -­‐	
  Forrester,	
  “Profiling	
  The	
  MulHchannel	
  Customer”,	
  July	
  2009	
  
 	
  65%	
  of	
  search	
  visitors	
  are	
  	
  
	
  	
  looking	
  for	
  further	
  info	
  on	
  
	
  	
  something	
  they	
  saw	
  via	
  
	
  	
  another	
  channel.	
  
	
  
	
  	
  	
  	
  	
  	
  -­‐	
  Andrea	
  Resmini	
  &	
  Luca	
  RosaH,	
  “IA	
  for	
  Ubiquitous	
  Ecologies”,	
  2007	
  
“53%	
  of	
  mobile	
  searches	
  on	
  
	
  	
  Bing	
  have	
  local	
  intent.”	
  
	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  -­‐	
  Greg	
  Sterling,	
  Search	
  Engine	
  Land,	
  November	
  2010	
  
3	
  Types	
  of	
  Touchpoints	
  

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10 steps to making content that will work for your business: thinking like a blogger, personas, design patterns, end-actions and more.

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StaHc	
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InteracHve	
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Human	
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You	
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  work	
  
in	
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So	
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cross-­‐channel	
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Methods	
  
Observe	
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Know	
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A>enHon	
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Nick Finck is a principal and director of user experience with over 15 years of experience in web design. He has worked with many large companies to improve their mobile user experience. In his presentation, he discusses how the way people use mobile devices has changed, with phones now being used more for data than calls. He advocates rethinking the web for the mobile context and provides technical examples of optimizing content, interactions, and interfaces for mobile.

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Understand	
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Mobile Information Architecture and Interaction Design (InfoCamp 2010)
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Backstage	
  
Support	
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Customer	
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Experience	
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User experience utopia - interact seattle
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As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now’s the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design Nick Finck (www.nickfinck.com) is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others. He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.

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Service	
  Blueprint	
  
     Twitter Experience
     Physical                           Tweet            Blog Post          Comment Form             Tweet            Twitter Profile
                                                                                                                                         DM button on Twitter
                                                                                                                                                                URL on Twitter profile
     Evidence                                                                                                                                  Profile




     User
     Actions
                                    Clicks on link    Reads blog post      Comments on post     @Replies to Tweet   Follows on Twitter    DMs over Twitter         Visits Website



     Line of Interaction

     Onstage
     Contact                        Post to Twitter   Publish blog post   Responds to comment   Respond to @Reply   Analyze followers      Respond to DM         Analyze web logs
     Person




     Line of Visibility


     Backstage                                                              Review, edit, &
                                                       Review, edit, &                           Review, edit, &                           Review, edit, &
     Contact                                          approve blog post
                                                                           approve comment
                                                                                                approve responce                          approve responce
                                                                                 reply
     Person




     Line of Internal Interaction

     Support                                                                                                                                                     Metricly & Google
                                      CoTweet         ExpressionEngine     ExpressionEngine         CoTweet              Metricly             CoTweet
     Processes                                                                                                                                                       Analytics
Some	
  Examples	
  
The cross channel experience - UXLx
Add	
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Told	
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DVDs	
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…and	
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Confirmed	
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user experience designuxduser experience
Mobile UX
Mobile UXMobile UX
Mobile UX

This is a presentation I did for Refresh Portland. It is a very high level look at the User Experience Design in the Mobile Web. This will be a crash course in mobile user experience design, are you ready? We will look at how the mobile context has evolved over the years and where it is headed. We’ll explore the differences between the web and the mobile web, why these differences are important, what the key user experience principals are for the mobile web ...oh yeah, and there will be plenty of examples for you to sink your teeth into. I will give you the information you need to design an optimal user experience for the mobile web as well as what decisions you will need to make along the way.

user experience designuxduser experience
The Future Of IA
The Future Of IAThe Future Of IA
The Future Of IA

This is a 15-20 minute presentation I gave at ASIS&T 2006 in Vancouver BC. The idea was to cover emergency trends related to information architecture, that is the art of expressing a model or concept of information used in activities that require explicit details of complex systems. Eyes on the Future: Trends in Information Technology Jeannette Kopak, Nick Finck, Sandra Hirsh, and Brian Fling This panel session will engage industry leaders in a discussion about their views on future trends in information technology. Speakers will represent diverse sectors, specifically Internet and New Media Technology, Information Architecture, Social Media, and Mobile. Some key questions the panel will address include: • What exciting new technologies and products are on the horizon? • What user-oriented issues should we be aware of? • What social and ethical concerns may impact people and companies? • What are the growth areas for the next decade? The session will be interactive and the audience will be encouraged to contribute their own thoughts on the future of IT and its potential impact on researchers and professionals in the field.

information architecturelocation based servicesdata
I	
  can	
  also	
  stream	
  movies	
  on	
  my	
  Laptop	
  
I	
  can	
  resume	
  the	
  movie	
  on	
  the	
  web	
  
…or	
  through	
  the	
  app	
  
…on	
  Xbox,	
  tablet,	
  smartphone,	
  laptop,	
  or	
  TV.	
  

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User Experience Utopia (Ad Club Seattle)
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As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work. Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises. Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others. We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.

ecommerceuxutopia
The Life Cycle of a Wireframe
The Life Cycle of a Wireframe The Life Cycle of a Wireframe
The Life Cycle of a Wireframe

In this presentation, Nick Finck will dive deep into the process he uses to create wireframes, a key deliverable for user experience designers. He'll talk about the principles that guide his process, how to create great wireframes (all the way down to the nitty gritty page or screen level), and how to identify and deliver solutions that meet your clients' business goals and solve their problems. You'll walk away with a better understanding of what delivering awesome wireframes entails--from methodology, to process, to delivery--and how to do it yourself. If you're an information architect, interaction designer, visual designer, or regular old user experience-curious creature: this one's for you.

ux
User Experience Utopia
User Experience UtopiaUser Experience Utopia
User Experience Utopia

User Experience Utopia: where we are and where we are going As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design

customerexperienceixdecommerce
Asked	
  me	
  how	
  my	
  experience	
  was	
  a<erwards	
  
Compensated	
  me	
  when	
  something	
  went	
  wrong	
  
…and	
  I	
  can	
  tell	
  them	
  when	
  something	
  went	
  wrong	
  
Cross-­‐Channel	
  touchpoints	
  
1)    Web	
  
2)    Email	
  
3)    Packaging	
  
4)    Product	
  
5)    Streaming	
  Media	
  
6)    Mobile	
  

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How to Create Sequence Numbers in Odoo 17
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The cross channel experience - UXLx
I	
  wanted	
  to	
  get	
  a	
  mountain	
  bike	
  
So	
  I	
  researched	
  them	
  online	
  
I	
  wanted	
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  in	
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Neuroimaging Mastery Project: Presentation #6 Subarachnoid Hemorrhage
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Dr. Teresa Crow is an Emergency Medicine Residents at Carolinas Medical Center and is interested in medical education. Dr. Erin Miller, MD is a Neurosurgical resident at Carolinas Medical Center. Along with the guidance of Dr. Michael Gibbs (Chair of Emergency Medicine), Dr. Jonathan Clemente (Chief of the Department of Radiology and Neuroradiology specialist), Dr. Christa Swisher (Neurocritcal Care Intensivist), and Dr. Scott Wait (Chief of Pediatric Neurosurgery) they aim to help educate us on Neuroimaging. In this presentation they will address Subarachnoid Hemorrhage. Follow along with the EMGuideWire.com team as they post the CMC Neuroimaging Case Studies. - Subarachnoid Hemorrhage

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I	
  headed	
  to	
  the	
  store	
  




Photo	
  by	
  Hien	
  Nguyen	
  -­‐	
  h>p://bit.ly/ekeNdN	
  
They	
  had	
  many	
  mountain	
  bikes	
  
…and	
  a	
  place	
  to	
  test	
  them!	
  
Cross-­‐Channel	
  touchpoints	
  
1)    Web	
  
2)    Retail	
  
3)    Product	
  
4)    Sales	
  Support	
  
5)    Environment	
  

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The cross channel experience - UXLx
So	
  I	
  wanted	
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  watch	
  Game	
  of	
  Thrones…	
  
There	
  is	
  no	
  way	
  to	
  add	
  HBO	
  on	
  the	
  web	
  
So	
  I	
  went	
  to	
  Twi>er…	
  

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HBO	
  was	
  added	
  in	
  no	
  Hme	
  
…and	
  then,	
  like	
  magic,	
  I	
  had	
  HBO.	
  
Cross-­‐Channel	
  touchpoints	
  
1)    Web	
  
2)    Click-­‐To-­‐Chat	
  
3)    Social	
  Media	
  
4)    Broadcast	
  Media	
  
Business	
  

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Is Email Marketing Really Effective In 2024?
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NLC Grade 3.................................... ppt.pptxNLC Grade 3.................................... ppt.pptx
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NLC Grade 3 PPT week 1 ................................................

Not	
  everyone’s	
  boss	
  is	
  David	
  Brent	
  
…They	
  are	
  more	
  like	
  Neil	
  Godwin.	
  
“We	
  can't	
  solve	
  problems	
  by	
  
	
  	
  using	
  the	
  same	
  kind	
  of	
  	
  
	
  	
  thinking	
  we	
  used	
  when	
  we	
  
	
  	
  created	
  them.”	
  
	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  -­‐	
  Albert	
  Einstein	
  
We	
  must	
  break	
  down	
  the	
  silos.	
  

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Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
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Title: Relational Database Management System Concepts(RDBMS) Description: Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO. Key Topics Covered: Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX Sub-Topic : Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity, creating and maintain a table, Modifying a table, alter a table, Deleting a table Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM Target Audience: Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications. About the Author: Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management. Disclaimer: This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024. Feedback and Contact Information: Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in

data integritytypes of integrityintegrity constraints
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eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

We	
  must	
  cross-­‐pollenate	
  
We	
  must	
  work	
  more	
  like	
  a	
  hive	
  
…with	
  a	
  unified	
  vision	
  of	
  what	
  we’re	
  trying	
  to	
  do.	
  
Thank	
  You	
  

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MATERI MPLS

QuesMons	
  
Follow-­‐up	
  quesHons	
  
•    ConsulHng:	
  BlinkInteracHve.com	
  
•    Personal:	
  NickFinck.com	
  
•    Email:	
  nick@blinkinteracHve.com	
  
•    Twi>er:	
  @nickf	
  

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