User Experience Utopia
Nick Finck
June 16, 2010




                    Interact Seattle - Seattle, WA
#UXutopia
Use this when you comment on Twitter about this talk
?
Who the f#@k
is this dude?
Nick Finck
                   Blue Flavor

                   ‣ Principal & Director of User Experience

                   ‣ Over 15 years of experience working in the web field
                   ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup,
                     Comcast, FDIC, HP, IBM, and Microsoft

                   ‣ Co-organized and curated more than 10 national and
                     international web conferences & events
‣ BlueFlavor.com
                   ‣ Judged the Webby’s and several other web awards
‣ NickFinck.com
                   ‣ Former publisher of Digital Web Magazine

                   ‣ Expertise in information architecture, interaction design,
                     and user research
Outline
‣ Some bullshit about me
‣ What the hell is UX
‣ Facets of UX
‣ Devices & context
‣ Really cool shit
‣ Milestones
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   What is the
user experience?
“User Experience is a focus,
 	a thread that runs through
 	all of our disciplines, and
 	which no discipline owns

 or controls.”
                       - The UXsters
                           Explain UX
• Accessibility (GAWDs)
• Content Strategy (none)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Product Management (PDMA)
• Project Management (PMI)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
?
What makes a good
 user experience?
Facets of User Experience




Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com   WaMu.com
Findable
Wikipedia.org search   Target.com help search
Credible
BestBuy.com   Frys.com
Accessible
Safeway.com                                           Costco.com




                                                $6 Million loss

Target Settles Accessibility Lawsuit for $6 Million
Desirable
                Apple             Google
               iPhone             Android
    28% of SmartPhone             9% of SmartPhone
         Market Share             Market Share

    54% of SmartPhone             27% of SmartPhone
            Web Traffic            Web Traffic

    83/100 customer sat           77/100 customer sat




Nielsen, June 4th, 2010
Gartner, February 23rd, 2010
CFI Group, September 30th, 2009
Useful
 CrumplerBags.com
Useful
 Timbuk2.com
Valuable
                                                                Macys.com



                                                                    $300 Million
                                                                    increase in
                                                                    sales


                                                                Zappos.com




Jared Spool, UIE, The $300 Million Button, January 14th 2009.
?
What about
devices?
Pedometer   Nike+
?
What is ahead for
   devices?
?
What is ahead for
       UX?
Lego
Augmented Reality Kiosk
Toyota
Augmented Reality Advertisement
ARhrrrr
Augmented Reality Game
Insqribe
Location Based Augmented Reality
Nintendo Wii
Motion based gaming
Microsoft Surface
Surface-based computing
Microsoft’s Project Natal
Controller-less Interface
Minority Report
20th Century Fox
Oblong's g-speak
Spatial Operating Environment
Sixth Sense
Wearable Gestural Interface
UX isn’t a means to
an end, it is only the
    beginning
?
What milestones
must we pass?
We need to fail more
Failure is not falling down,
 failure is not getting up.
!
 Michael Jordan failed to make
  his varsity basketball team
    Albert Einstein's teacher
described him as "mentally slow"
   Walt Disney went bankrupt
         several times
Coming together
It is not about us, it is
    about the users!
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
Thank you!

Remember, comment on twitter with #UXutopia
?
Questions?
User Experience Utopia
‣ @nickf

‣ nick@blueflavor.com

‣ BlueFlavor.com

‣ NickFinck.com




                       Interact Seattle - Seattle, WA

User experience utopia - interact seattle