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The Ten Commandments of
User Experience
Nick Finck & Raina Van Cleave
March 13, 2010




                                SXSW Interactive 2010
Use #UXsxsw on twitter
?
What the hell is UX?
“User Experience is a focus,
 	a thread that runs through
 	all of our disciplines, and
 	which no discipline owns

 or controls.”
                       - The UXsters
                           Explain UX
• Accessibility (GAWDs)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
The First Commandment

 The User is
always Right
“You are not the user.
 Neither is your boss.”
                          - Jessyca Frederick
          Director of Product Management,ThisNext
Finding the sweet spot




                            Tec
                     s
                 tive


                               hn
                                  ica
                je c




                                      lR
            Ob




                                     equ
          ess
                         Sweet




                                           irem
          sin

                         Spot
        Bu




                                                ent
                                                   s
         Customer (or User) Needs
The Second Commandment

Understand the
    User
Photo by Andrea Wiggins
http://www.flickr.com/photos/anikarenina/550438755/
The Third Commandment
      Avoid
Solutioneering
Identify & fully understand
 problems before finding
         solutions
The Fourth Commandment

Form follows
 Function
“Form must play within
 the general realm of
 the familiar for easily
 understood functions.”
                 - Thomas Vander Wal
               Principal, InfoCloud Solutions
Photo by Jason Hoover
http://www.flickr.com/photos/surrealize/3366780929/
Photo by Thomas Hawk
http://www.flickr.com/photos/thomashawk/2671536366/
Photo by Andreas Adelmann
http://www.flickr.com/photos/adelmann/3302583508/
The Fifth Commandment

Content is King
“Design is about
 communication, and it
 takes more than pixels
 to communicate.”
                    - Derek Powazek
             Content & Community Genius
!
 95% of web users do not
read 80% of your content!
This doesn’t mean that
your content isn’t
important, it means it’s
more important.
The Sixth Commandment

Innovate, do not
    Imitate
Pedometer   Nike+
The Seventh Commandment

  Access is
for Everyone
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
The Eighth Commandment

Plan before you
   Design
“With our users in mind and
 the right vision we can plan,
 and develop successful
 applications”
                         - Aaron Irizarry
                          Principal, Solv
Photo by Roxanna Salceda
http://www.flickr.com/photos/roxsm/1210497131/
Photo by Effie3
http://www.flickr.com/photos/eclennox/181224204/
Photo by Luann Hopkins                                 Photo by Paige Adams
http://www.flickr.com/photos/luannhopkins/2156607113/   http://www.flickr.com/photos/phadams/2642717270/
The Ninth Commandment

Understand the
    Goal
“Executives can no longer
 afford to formulate strategy
 without embracing user
 experience”
                              - Peter Morville
                 Principal, Semantic Studios
Photo by Howard Gees
http://www.flickr.com/photos/cyberslayer/952953634/
If your website could do
only one small thing, what
would that one thing be?
The Tenth Commandment

Learn from Failure
“Failure is success
 if we learn from it.”
             - Malcolm S. Forbes
!
Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher
described him as "mentally slow"
Walt Disney went bankrupt
several times
Thank you!
The Ten Commandments
of User Experience
Nick Finck             Raina Van Cleave
@nickf                 @rainaterror
nick@blueflavor.com     raina@spindriftdesignworks.com
http://blueflavor.com   http://rainavancleave.com
The Ten Commandments Of User Experience

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