Evidence-driven design focuses on making sense of information by understanding relationships and patterns in data. As the cost of collecting and sharing data declines, transparency is increasing. However, simply having more accessible information does not equal wisdom; we must work to develop understanding from the data. Future technology will be less about finding information and more about making sense of what we find. Design will play a key role in helping people connect information to gain knowledge and wisdom. We should embrace failure as part of the learning process toward creating technologies and experiences that enhance comprehension.

1. Evidence-driven design
Evidence-driven design
The Future of Technology & Information
Nick Finck
October 3rd, 2010
InfoCamp Seattle 2010

2. Nick Finck
Blink Interactive
‣ User Experience Director
‣ Over 15 years of experience working in the web field
‣ Launched one of the very first web applications for the
iPhone in 2007
‣ Has worked with Adobe, Boeing, CBS, Comcast, Google,
HP, IBM, Microsoft, Oprah.com, PBS, and more
‣ Co-organized and curated more than 10 national and
international web conferences & events
‣ BlinkInteractive.com
‣ Judged the Webby’s and several other web awards
‣ NickFinck.com
‣ Founder of Digital Web Magazine and Blue Flavor
‣ Google “Nick”
‣ Expertise in information architecture, interaction design,
and user research

3. Information

4. Getty Images's Hulton Archive
60,000,000 images & 30,000 hours of footage

5. The
transparency
movement

6. The Death of Lies

7. “ The naked transparency
movement marries the power
of network technology to the
radical decline in the cost of
collecting, storing, and
distributing data.
- Lawrence Lessig
”

9. The DIKW
Hierarchy

10. Awesomeness
Connectedness
Wisdom
understanding
principals
Knowledge
understanding
patterns
Information
understanding
relations
Data Understanding

11. Awesomeness
Connectedness
Wisdom
understanding
principals
Knowledge
understanding
patterns
Information
understanding
relations
Data Understanding

12. Awesomeness
Connectedness
Wisdom
understanding
principals
Knowledge
understanding
patterns
Information
understanding
relations
Data Understanding

13. Awesomeness
Connectedness
Wisdom
understanding
principals
Knowledge
understanding
patterns
Information
understanding
relations
Data Understanding

14. Awesomeness
Connectedness
Wisdom
understanding
principals
Knowledge
understanding
patterns
Information
understanding
relations
Data Understanding

15. DIKWA!

16. The future is not
about FINDING
information, its about
MAKING SENSE
of it.

17. Technology

23. Lego
Augmented Reality Kiosk

24. Toyota
Augmented Reality Advertisement

25. ARhrrrr
Augmented Reality Game

26. Insqribe
Location Based Augmented Reality

28. Nintendo Wii
Motion based gaming

29. Microsoft Surface
Surface-based computing

30. Microsoft’s Kinect
Controller-less Interface

31. Minority Report
20th Century Fox

32. Oblong's g-speak
Spatial Operating Environment

33. Sixth Sense
Wearable Gestural Interface

34. UX isn’t a means to
an end, it is only the
beginning

35. Next steps?

36. We need to fail more

37. Failure is not falling down,
failure is not getting up.

38. Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher
described him as "mentally slow"
Walt Disney went bankrupt
several times

39. Thank You!
Nick Finck
@nickf
nick@blinkinteractive.com
blinkinteractive.com
nickfinck.com

40. Questions?