Sharing my top level thoughts on designing for mobile within the agile development process.

1. 5 Key Principles for
Designing Mobile
Experiences
@JIMSABIA
AOL MOBILE

2. 15+ years experience
User Research
Print
Interactive TV
Desktop Software
Web Content and Applications
Blackberry
iPhone & iPad
Android
Mobile Web

3. I used to design
within a process
that looked
like this

4. with teams that were
organized like this

5. and produce documentation
that looked like this

6. I now design
within a process
that looks
like this

7. with teams that are
organized like this

8. and produce
documentation that
looked likes this

10. “I’m digging a trench
and moving dirt.”

11. “I’m laying pipes.”

12. “I’m pouring concrete.”

13. “I’m designing
luxury condominium
skyscraper.”

14. Share a common
vision.
Ownership of the product vision is shared
by the whole team.

16. “I’m making
a red vase.”

17. "Simplicity is the
ultimate sophistication."
Leonardo da Vinci
Keep it simple.

18. Short periods of use
and focused activity

19. Articulate
Spontaneous

20. Articulate
Geo-sensitive

21. A new utility

22. Remain focused.
Organize resources by product,
not by function.

23. Put it all together

24. Communicate
frequently.
Sketch as a team, then build,
test, and refine.

25. Shared workspace

26. Document
necessities.
CSS, Patterns, Flows, etc.

27. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.

28. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.

29. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Share a common vision.

30. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Share a common vision.

31. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Communicate frequently.
Share a common vision.

32. Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.

33. Thank you.
@JIMSABIA
AOL MOBILE