UX Design for the Responsive Web - UX London 2014 WorkshopMatt Gibson
Whether they realise it or not, every company is in the user experience business. The best products and services have design at their very core. This workshop will delve into how we as designers, developers and product owners can challenge assumptions and influence business strategy to deliver better, more delightful experiences for our users regardless of screen size. Through a series of hands-on activities we will share techniques for exploring and identifying requirements, painting a picture of our users and quickly creating responsive prototypes that we can test and validate.
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/
Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
More than Media Queries: Reframing Responsive UX - SXSW 2016Matt Gibson
My slides from my presentation at SXSW, Austin, Texas on 12/03/16 about going beyond the media query to deliver truly responsive experiences for people regardless of the device they're using.
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
These are my slides from Figaro Digital on 5th August 2015: http://www.figarodigital.co.uk/seminars.aspx?pkEventID=2e528d70-4eea-4344-b49d-57a544f5399b
Video available here: http://www.figarodigital.co.uk/Video.aspx?v=29ecfc59-8fc4-4505-86b2-5646dcef88f0
UX Design for the Responsive Web - UX London 2014 WorkshopMatt Gibson
Whether they realise it or not, every company is in the user experience business. The best products and services have design at their very core. This workshop will delve into how we as designers, developers and product owners can challenge assumptions and influence business strategy to deliver better, more delightful experiences for our users regardless of screen size. Through a series of hands-on activities we will share techniques for exploring and identifying requirements, painting a picture of our users and quickly creating responsive prototypes that we can test and validate.
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/
Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
More than Media Queries: Reframing Responsive UX - SXSW 2016Matt Gibson
My slides from my presentation at SXSW, Austin, Texas on 12/03/16 about going beyond the media query to deliver truly responsive experiences for people regardless of the device they're using.
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
These are my slides from Figaro Digital on 5th August 2015: http://www.figarodigital.co.uk/seminars.aspx?pkEventID=2e528d70-4eea-4344-b49d-57a544f5399b
Video available here: http://www.figarodigital.co.uk/Video.aspx?v=29ecfc59-8fc4-4505-86b2-5646dcef88f0
Adapting to Responsive Design - UXPA2015Matt Gibson
These are the slides from my talk at UXPA2015 (http://uxpa2015.org/) in San Diego on June 25 2015. The talk centred on going further with our responsive designs, looking at content strategy, performance, progressive enhancement and more future friendly thinking.
Doing Less with More - Invisible Design and User ResearchBernadette Irizarry
Doing Less with More
"Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design." - Dieter Rams.
In the race to meet a deadline, a budget, or just to be "lean", teams are sinning daily. Pressures lead to shortcuts. And research? Well, it's often left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work.
Yes, it takes more resources and time. But the more detailed your picture, the easier it is to see the patterns, the behaviours, and the essence of what will make your application invisible. Uncovering "the little things that matter" speeds up development and helps designers concentrate on making designs that are "less, but better."
Creating with a thorough understanding of the customer, their wants and needs, their context and perceptions, their goals–that is the highest respect you can offer those you are serving.
In this presentation we explore how relational intelligence and knowing your customers is a must if we are to improve people's lives with our products and experiences.
This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.
User Experience & User Interface Design Trends Coppa+Landini
Andrea Landini - Co-founder e Strategist di Coppa+Landini - ci accompagna in un viaggio tra i principali trend internazionali di User Experience e User Interface Design del 2015
Redesigning how we work - UX Alive 2016Matt Gibson
Slides from my presentation at UX Alive on 11th May 2016, about how we can foster better empathy, trust and communication with our client, through our design approach.
A recasting of a presentation (but with snazzy new 'stuff') for the Maricopa Community Colleges Teaching & Learning with Technology conference, May 13, 2008
Location provides context for what mobile users need.
The mobile web deserves unique functionality, but instead it's just a watered down version of the internet proper.
We live in a world of cords and keypads. Every experience, from getting lost to doing laundry, is benefiting from the gadgets that fill our lives. But while everything may be wired, none of it is wired together. The cracks in our daily experiences can be filled with the mobile web. Accessible through our phones, filling us in on the virtual world all around us.
I presented this deck at the IA Summit 2009, in Memphis, Tennessee.
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Adapting to Responsive Design - On The Edge Conference #edgebrumMatt Gibson
My slides from On The Edge Birmingham 2014 on 3rd July 2014 (#edgebrum). My talk was about the principles of responsive web design with real world experiences of how Cyber-Duck approached responsive design for our own website.
Adapting to Responsive Design - UXPA2015Matt Gibson
These are the slides from my talk at UXPA2015 (http://uxpa2015.org/) in San Diego on June 25 2015. The talk centred on going further with our responsive designs, looking at content strategy, performance, progressive enhancement and more future friendly thinking.
Doing Less with More - Invisible Design and User ResearchBernadette Irizarry
Doing Less with More
"Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design." - Dieter Rams.
In the race to meet a deadline, a budget, or just to be "lean", teams are sinning daily. Pressures lead to shortcuts. And research? Well, it's often left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work.
Yes, it takes more resources and time. But the more detailed your picture, the easier it is to see the patterns, the behaviours, and the essence of what will make your application invisible. Uncovering "the little things that matter" speeds up development and helps designers concentrate on making designs that are "less, but better."
Creating with a thorough understanding of the customer, their wants and needs, their context and perceptions, their goals–that is the highest respect you can offer those you are serving.
In this presentation we explore how relational intelligence and knowing your customers is a must if we are to improve people's lives with our products and experiences.
This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.
User Experience & User Interface Design Trends Coppa+Landini
Andrea Landini - Co-founder e Strategist di Coppa+Landini - ci accompagna in un viaggio tra i principali trend internazionali di User Experience e User Interface Design del 2015
Redesigning how we work - UX Alive 2016Matt Gibson
Slides from my presentation at UX Alive on 11th May 2016, about how we can foster better empathy, trust and communication with our client, through our design approach.
A recasting of a presentation (but with snazzy new 'stuff') for the Maricopa Community Colleges Teaching & Learning with Technology conference, May 13, 2008
Location provides context for what mobile users need.
The mobile web deserves unique functionality, but instead it's just a watered down version of the internet proper.
We live in a world of cords and keypads. Every experience, from getting lost to doing laundry, is benefiting from the gadgets that fill our lives. But while everything may be wired, none of it is wired together. The cracks in our daily experiences can be filled with the mobile web. Accessible through our phones, filling us in on the virtual world all around us.
I presented this deck at the IA Summit 2009, in Memphis, Tennessee.
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Adapting to Responsive Design - On The Edge Conference #edgebrumMatt Gibson
My slides from On The Edge Birmingham 2014 on 3rd July 2014 (#edgebrum). My talk was about the principles of responsive web design with real world experiences of how Cyber-Duck approached responsive design for our own website.
HCID2014: Adapting to responsive web design. Matt Gibson, Cyber-duckCity University London
We can no longer predict how people are accessing our websites
now, let alone in a few years’ time when the technology people use
to access the web will inevitably diverge even further and perhaps in
ways we haven’t even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace
these ‘known unknowns’ and the inherent flexibility of the web.
Put simply, responsive web design is about being more flexible and assuming less about our users, from how they’re accessing our websites and what technology they’re using to their environment. This talk will discuss the four tenets of good responsive design: content parity, performance, future friendliness and accessibility against a backdrop of Matt's experiences designing and building responsive websites over the past 3 years with plenty of useful tips and takeaways along the way.
Adapting to a Responsive Web Design - TFM&A - 26-02-14Matt Gibson
We can no longer predict how people are accessing our websites now, let alone in a few years’ time when the technology people use to access the web will inevitably diverge even further, and perhaps in ways we haven’t even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace these ‘known unknowns’ and the inherent flexibility of the web. Put simply, responsive web design is about being more flexible and assuming less about our users, from how they’re accessing our websites and what technology they’re using to their environment.
We can no longer predict how people are accessing our content now, let alone in a few years’ time when the technology people use to access the web will inevitably diverge even further, and perhaps in ways we haven’t even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace these ‘known unknowns’ and the inherent flexibility of the web. Put simply, responsive design is about being more flexible and assuming less about our users, from how they’re accessing our content and what technology they’re using to their environment.
Responsive design is often positioned as a challenge for developers. This talk will instead focus on responsive design and generally designing for mobile from a UX and design perspective. The talk will cover how to tackle content strategy, performance, future friendliness and accessibility for the responsive web as a UX designer.
Unicorns may exist but they are few and far between, so in this talk we’ll look at how we can all be an equally magical but very real one horned creature. Let’s be UX Narwhals. In this talk we’ll look at a few simple, fast, and low cost methods to attack everything from user research to design collaboration.
Web3.0- How brands can take advantage of the semantic shift - BrandsentialJeffrey V
Web 3.0 will bring a fundamental shift in the way we interact with data online. Along the way, there will be opportunities to create the next Google or just understand how brand engagement will evolve……
It’s 2013. The shift to mobile is well and truly upon us, we’re at the transition point where Mobile Internet overtakes Desktop Internet usage and there is no going back. If you’re not designing responsively now then you better get cracking because what comes next is a big change to the way we design and build web experiences for humans.
The shift to mobile started making us think about devices, however almost all of our discussion is around what devices we support and where do we set our breakpoints. Could this focus on device capability be masking something bigger happening in the way humans are starting to behave with the web?
What if the fragmentation we’re seeing on Android is merely a glimpse into the device fragmentation of the future? What happens when a users’ experience can range from the interface of a watch to that of a building? How do we communicate with someone when they are walking down the street trying to locate something compared to kicking back on the sofa? How do we even know when they are doing one and not the other?
Contextually Responsive Design is quickly going to become a necessity - but this isn’t personalisation 2.0 or Content First under a different name. To truly design engaging experiences we need to consider how context shapes our behaviour. As Web Designers and Developers we’ve traditionally worked with people “sitting down to compute”. What happens when someone no longer wants to sit down at a computer to do something; ever?
This talk will start from the point of late 2013 and look forward six years. How do we expect people to behave? How will we design systems to cope, and what are the contexts in which people will use the web during its next age?
Given at Melbourne Be Responsive on 10 September 2013.
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
The Elephant and the Dassie: A Tale of Evolution and KinshipKerry-Anne Gilowey
The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.
Despicable by design - Turning Evil into Empathy - Leeds Digital Festival 2018Matt Gibson
This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
Evil UX - Turn Evil into Empathy - Digital Pond September 2017 - Empathy in D...Matt Gibson
As designers, we want to satisfy – and even delight! – our users. But, jumping straight in and coming up with the best designs to solve their challenges can be hard. It’s easy to get stuck.
So what do you do when faced with a design challenge? Ask yourself what would Dr Evil do.
In this session, I will explore how you can get your organisation thinking in a more user-centred way about your customers or users, by approaching UX like a super villain. Designing like an evil genius at the start can lead to more creative and empathic design solutions, that will make your users’ lives better, and help get more non-designer stakeholders on-board and involved in the design process.
Slides from talk given at Digital Pond on 14th September 2017.
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
Adapting to a Responsive Design at Untangle the Web on 29th July 2013Matt Gibson
These are the slides from my talk "Adapting to a Responsive Design" I gave at Untangle The Web on 29th July 2013. The talk was adapted from my case study of the same name on Smashing Magazine: http://mobile.smashingmagazine.com/2013/06/18/adapting-to-a-responsive-design-case-study/ about cyber-duck.co.uk's responsive re-design.
Adapting to Responsive UX Design - Digital Shoreditch 2013Matt Gibson
These are the slides from the workshop I gave at the 'Make & Do' weekend of Digital Shoreditch 2013 - They explore the challenges and opportunities web & UX designers are faced with when it comes to responsive web design (RWD). I shared experiences, techniques and general approaches from the work we do at Cyber-Duck: www.cyber-duck.co.uk.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
19. FUTURE FRIENDLY
See: http://futurefriend.ly/
CUT DOWN ON MAINTENANCE AND
SUPPORT KNOWN UNKNOWNS
3
Image Copyright: Universal TV
20. ACCESSIBILITY
STYLES, BACKGROUNDS AND JAVASCRIPT
ARE PROGRESSIVE ENHANCEMENTS
4
Photo Credit: Neil McKenzie: http://www.flickr.com/photos/furbyx4/2968376257/
23. 1
KAREN MCGRANE
You don't get to decide which
device people use to access
your website.
Source: http://alistapart.com/article/your-content-now-mobile
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
31. 71% OF PEOPLE EXPECT WEBSITES
TO LOAD AS QUICKLY (OR FASTER)
ON THEIR MOBILE PHONE
2
See: http://e-commercefacts.com/research/2011/07/what-usrs-want-from-mobil/19986_WhatMobileUsersWant_Wp.pdf
32. BRAD FROST
It’s time for us to treat
performance as an essential
design feature, not just as a
technical best practice.
Photo credit: John Davey: http://www.flickr.com/photos/johndavey/8891059281/
Source: http://bradfrostweb.com/blog/post/performance-as-design/
2
33. PERFORMANCE AT THE HEART
OF ALL DESIGN DECISIONS
2
Copyright: Paramount Pictures,
Robert Stigwood Organisation,
Allan Car Production
46. JOHN ALLSOPP
We should embrace the fact that
the web doesn’t have the same
constraints [as the printed page]
and design for this flexibility.
http://alistapart.com/article/dao/
Photo credit: TEDxNSW: http://www.flickr.com/photos/42645924@N02/3933255654/
3
60. 1. DESIGN FOR TOUCH BY
DEFAULT
4
ARE YOUR DESIGNS FINGER FRIENDLY?
!
ARE YOU RELYING TOO HEAVILY ON HOVER?
61. 2. MAKE THE PURPOSE OF
ALL LINKS AS CLEAR AND
DESCRIPTIVE AS POSSIBLE
IF YOUR LINKS SAY “CLICK HERE”
YOU’RE DOING IT WRONG
4
62. 3. MAKE URLS HUMAN
READABLE AND PERMANENT
WHERE POSSIBLE
HTTP://ART.COM/ARTGALLERY/DEFAULT.ASP?
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