Mobile devices have become ubiquitous. Most people carry a mobile device like a phone or tablet nearly constantly and use them in various contexts to meet informational, geographical, and personal needs. When designing applications for mobile devices, developers must consider whether to build a native or web-based app, which device features it will use, how it will handle offline use, and how people will interact with it on touchscreens of varying sizes. Concepts for mobile apps can be developed and communicated through concept maps that show relationships between ideas like the app's purpose, target audience, and business model. An example concept presented is an iRadio app for finding favorite radio station frequencies on the go.