The document outlines the top 10 user experience design trends for 2016, emphasizing the importance of user involvement and design thinking in creating tailored digital services. It highlights the shift towards co-creation with users, the need for invisible applications, and the significance of rapid prototyping and user testing. Additionally, it introduces the atomic design methodology, which focuses on component-based design rather than traditional page layouts.

1. 10 USER EXPERIENCE DESIGN TRENDS FOR 2016

2. At Backelite, conceiving, designing and implementing digital services
means making users' lives easier.
What are the UX design trends for 2016?
We share our vision of the top 10 changes in 2016.
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3. GOING BACK TO BASICS,
THE USER BECOMES INDISPENSABLE

4. THE QUEST FOR USER SATISFACTION
AT THE HEART OF PROJECTS IN 2016
The designer is not the user
Ethnography, tests, field observations and knowledge
about users and their usage become indispensable for
identifying market opportunities while understanding
what works and what doesn't.
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5. INNOVATION THROUGH DESIGN THINKING
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Co-creating and rapidly prototyping a
product or service together with the
user will become widespread in 2016.
Companies will increasingly apply alternative project
co-creation methods.
"Problem-solving” orientation is gaining traction,
providing users with personalized answers.
Design thinking is spreading, creating concepts and
prototypes more rapidly.
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6. THESE PRODUCTS AND SERVICES WOULD NOT EXIST
WITHOUT THE DESIGN THINKING APPROACH
Reinventing kitchens
A prototype created by IDEO and a
group of students for the Expo Milan
2015.
Learn more about this IKEA project
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The hotel experience in
review
More than just a place to sleep, it
means living a complete experience
that meets the needs of users.
Check out Holiday Inn’s digital services
UX Design in public
service
Continuous improvement of
the water pump thanks to user
feedback.
Understand this test & learn
project

7. USER EXPERIENCE DESIGN

8. DESIGNING AN EXPERIENCE
IS NOT ONLY DESIGNING AN INTERFACE
The interface is the most visible part of the experience; it is the visual translation of a strategy and
information architecture.
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9. DESIGNING AN EXPERIENCE
MEANS OVERCOMING ITS LIMITS RELATIVE TO TIME
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Source: allaboutUX.org
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10. AN EXPERIENCE CAN ALSO TAKE PLACE…
WITHOUT AN INTERFACE
Interface saturation, and a high volume of digital services can lead to an overdose of "There's an app for That!”
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Invisible applications
or "conversational
apps"
These reservation or
concierge services work
only through SMS or
Facebook Messenger
Magic
JamS
No interface or
“digital
telepathy”
No need for
intermediate supports,
thanks to voice,
gesture and face
recognition
Project Soli
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11. ANTICIPATING OUR NEEDS
AND DESIRES
"Conversational" services seek to satisfy our needs by addressing them for us; the next step
is predicting them, which relies largely on machine learning.
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Google Now lets me know the best time to go back
home based on estimated travel time
Digit keeps track of my recurring expenses and buying
habits, saving "without my knowing” a few cents or dollars
to my account
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12. TOOLS AND METHODS
THAT FACILITATE DESIGN

13. ACCELERATED CONCEPTUALIZATION METHODS
A single objective: arrive at a concrete proposal faster, which all project stakeholders will agree to.
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The hackathon involves small
teams competing with each
other to conceptualize and
develop a prototype on a given
theme within 2 to 3 days.
The design sprint is a 5-day
process:
1. Unpack
2. Sketch
3. Decide
4. Prototype
5. Test
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14. MORE PROTOTYPING TOOLS,
SIMPLER TO USE
There are more prototyping tools than ever, that offer more features than ever
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Axure is always a must We can do wonders with
Sketch and the Flinto plug-in
for animations and transitions
Marvel and Invision
for their simplicity of use
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WE ARE EAGERLY AWAITING COMET, A NEW TOOL BY ADOBE
= design
+ prototype
+ share

16. PROVIDING AN INTERFACE DESIGN METHOD:
ATOMIC DESIGN
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Atomic design is a conceptualization method that allows the designer to forget about
"pages" and think about "components." The basic elements, atoms, are assembled to
obtain molecules that are in turn assembled to create organisms. One can then create
templates that serve as a base for the final conceptualization (learn more)
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Atoms Molecule Organism Template Screen

17. USER TESTING
IS NO LONGER AN OPTION
• Must be done well in advance to verify organization of
information (card sorting)
• To test a methodology (zonings, wireframes)
• With a dynamic and interactive prototype for testing
the complete experience
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18. WE WISH YOU EXCITING AND UNFORGETTABLE USER
EXPERIENCES IN 2016!

19. marie.petit@backelite.com
tel : 01 73 00 28 34
www.backelite.com
CONTACTEZ-NOUS
Marie PETIT
Head of Consulting and User Experience Design
CONTACT US