Mobile User Experience – A key to successful strategies in the mobile market
Presented at Designit, Feb. 2013
In relation to annual guest lecture at the IT University in Copenhagen.
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Mobile User Experience – A key to successful strategies in the mobile market
1. ITU 2013
MOBILE USER EXPERIENCE
A key to succesful strategies
in the mobile market
Henrik Hedegaard
Lead Information Architect, Designit
@henrikhedegaard
2. Responsive design
A way to make your website look and work perfectly
across all the new devices out there without
creating and maintaining parallel mobile websites.
3. “One can also hope
that future rings
will be designed by
jewelry designers
and look less nerdy.”
– Jakob Nielsen
4. “The word design is
everything and nothing.
The design and the
product itself are
inseparable.”
– Jonathan Ive
8. Designit in ballpark figures
DENMARK
GERMANY SPAIN
NORWAY SWEDEN
UNITED KINGDOM CHINA
BRAZIL UNITED STATES
9. A Collective Brain
Identify user needs Rethink & discover
opportunities
Strategic-creative &
user driven approach
Translate into
new services
User value creates
business value
10. Service Delivery
User studies & ethnography Brand and communication Digital design
Digital & product experiences Product design & ergonomy Service innovation
28. AVERAGE MOBILE USERS
a. Users look at their phone 150 times a day, on
average
b. 80% use their phones for shopping-related tasks.
c. 93% of American women did mobile gift shopping
in Q4 2012
d. 41% of all US adults use phones to get directions
e. 46% of all public wifi connections are mobile
(tablet or phone)
http://www.lukew.com/ff/entry.asp?1506
35. TABLETS ARE PREDATORS
http://www.lukew.com/ff/entry.asp?1677
http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
36. TABLETS ARE PREDATORS
a. Consumers are moving away from “single-use”
devices and focus on tablets + smartphone.
b. In 2012, +120M tablets were sold
c. In 2012, e-readers were down to 14M (-46%)
d. In 2016, e-readers estimates at 7M
e. In Q4 2012, Windows notebook down 24%
f. In 2013, mobile US sales account for 15% of ALL
retail e-commerce (tablet: 9,5%, phone 5,5%).
g. In Q1 2012, Apple estimate mobile sales increase
of 190% (iPhone 177%, iPad 163%, iPod 240%)
compared to Q4 2012.
MacBook estimated down by 16%.
http://www.lukew.com/ff/entry.asp?1677
http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
130. Links & References
Designing for iPad: Reality Check
Information Architects
iPad vs. iPhone: A User Experience Study
UX Magazine
iPad User Experience Guidelines
UX Magazine
App Store Review Guidelines
Apple
Small Sufaces
Mobility Blog
Thoughts on Designing for iPad
Derek Powazek
Touch Gesture Reference Guide and more
Luke Wroblewski Blog