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doing things easily and with pleasure
doing things easily and with pleasure
doing things easily and with pleasure
useful usable desirable 
doing things easily and with pleasure
usefulness and usability are pragmatic
usefulness and usability are pragmatic 
they relate to do-goals 
post a tweet, lookup a place, setup a website, play a game
desirability is hedonic
desirability is hedonic 
it relates to be-goals 
be independent, look cool, belong, remain focused, be loved
user experience depends on both 
pragmatic and hedonic qualities
user experiences occurs when a person 
interacts with a product…
…and that is why the design of such 
interactions should be carefully addressed
interaction design is about shaping 
digital things for people’s use
…it involves changing situations by 
shaping and deploying artifacts
…it is about exploring possible futures
…it entails framing the challenge while 
creating possible solutions
…it involves thinking through sketching 
and other tangible representations
…it addresses instrumental, technical, 
aesthetical and other aspects throughout
discover define develop deliver
define 
define 
reflect 
reframe envision 
know make 
discover create 
discover 
deliver & develop 
act
…it builds on multiple design paradigms
approach overview users designer 
user-centered 
design 
focuses on user 
needs and goals 
guide the design translates user 
needs and goals 
activity-centered 
design 
focuses on the 
tasks and 
activities that 
need to be 
accomplished 
perform the 
activities 
creates tools for 
actions 
systems centered 
design 
focuses on the 
components of a 
system 
set the goals of 
the system 
makes sure all 
the parts of the 
system are in 
place 
creator centered 
design 
relies on the skill 
and wisdom of 
designers used 
to make 
products 
source of 
validation 
is the source of 
inspiration
…and this is how the different design 
paradigms are intertwined
user and activity centered design 
Evalu-ation 
Purpose 
Artefact 
Benefici-aries
systems centered design 
Evalu-ation 
Purpose 
Artefact 
Benefici-aries
creator centered design 
Evalu-ation 
Purpose 
Artefact 
Benefici-aries
... each contributing in a way or another 
to interaction design
interaction design 
Evalu-ation 
Purpose 
Artefact 
Benefici-aries
strengths and weaknesses 
Artefact Purpose Evaluations Beneficiaries 
User and activity-centred 
    
Systems     
Genius    
in sum, interaction design addresses…
technology
design
…and only combining all three 
paradigms does it realize its potential
the HCI programme addresses 
all three paradigms…
Interaction Design Methods 
(5 credits) 
Evaluating the User Experience 
(5 credits) 
Developing Interactive Systems 
(5 credits) 
Practice 
(4 credits) 
Master Thesis Seminar 
(4 credits) 
Research Methods 
(4 credits)
Welcome

Welcome