Проект мобильного приложения для торговых центров МЕГА, разработанный на MEGAThon 2015

1. EVERYTHING
IN ONE APP

2. Communication objectives:
 Make a strong support to customer service, live communication
using voice and messaging
 Engage audience and increase loyalty of app users, increase
frequency & dwell time for app visit
 Retention cross-visitation to MEGA
 Follow-up on customer experience in MEGA App by carefully
working with reviews, feedback and communication
Target Audience:
Lifestyle guests: fledglings, nest builders, young independent.
Young family guests: playschool parents, primary school
Experienced guests: secondary school parents, empty nesters
CREATIVE BRIEF

3. Customer insight:
I enjoy smart shopping and need to get everything at one place.
Results of communication (in result of communication users should ...):
understand that MEGA App has the largest selection and the most
affordable fashionable fitches
The key message:
Exciting experience before, during & after shopping is guaranteed
RTB (Reason to believe):
Most exciting experience for all customers, unique MEGA fitches,
personalized customer journey, barrier free support
CREATIVE BRIEF

4. ABOUT MEGA APP
MEGA App – amazing smart
mobile application, that will be an
interactive assistant and personal
consultant before, during and
after shopping for the many
MEGA customers

5. APP TECHNOLOGY
Identify Location
tracking
Voice
Assistant
CommunicationRewards Big Data

6. EVERYTHING IN ONE APP
BARRIER
FREE
CUSTOMER
SERVICE
CROSS-
VISITATION
PERSONALIZED
CUSTOMER
JOURNEY
LOYALTY
PRODUCT

7. BARRIER
FREE

8. BARRIER FREE
Push
Voice
Assistant
Messenger Offers
Personal
account
SmartCaring ConnectingInspiring
For the
many people

9. VOICE
ASSISTANT
 Barrier free support for
MEGA customers
 Big Data knowledge
 Using MEGA customer
researches for relevant
search results

10. PERSONALIZED
JOYRNEY

11. PERSONAL
SEARCH RESULTS
 Rersonalised search
results
 Personalized push
 Personal account with
rewards and
recommended routes
guide

12. PERSONAL
ACCOUNT
 Personal account or family
account
 Personal shopping lists
 Instant Messenger
 Kids corner (Family care
room, Kids club schedule &
booking, Kids event zone)

13. CROSS
VISITATION

14. RETENTION CROSS-VISITATION
Shopping
lists
Shopping
routes
Gamification
Personal
offers
Bonus
Points
SurprisingEngagingInspiration Interesting
Touch people
hearts

15. FAMILY
SHOPPING LIST
 Planning shopping list
and fulfil before visit.
 Navigation and
personalized routes
during.
 Gamification, reward
system after.

16. LOYALTY
PRODUCT

17. GAMIFICATION
Points for
walking in
MEGA
Points for
finished
shopping
lists
Points for
purchases
100 point for
1000 steps
1000 points
for 1 lists
5000 points for
1 purchase

18. GAMIFICATION
 Plan your shopping list
 App will recommend you
best route
 Earn bonus points for all
you family activity

19. Convert your bonus points to
MEGA gift card
BONUS POINTS
EXCHANGE

20. Control you credit balance in
App
Pay using NFC directly from
smartphone
MEGACARD APP INTEGRATION

21. WE LOVE
MEGA