The document discusses developing a mobile app called M-shop for shopping centers. It notes current apps lack advanced search and filtering and are often only for iOS. M-shop would include customer loyalty programs, engaging content, and feedback features. It would improve the customer experience through personalized navigation maps, store information, sales notifications, and a collage builder for planning purchases. Developing such a branded mobile app is presented as the best way for shopping centers to improve customer communication and loyalty.

1. M-shop
Native Mobile Apps for
Shopping Centers
OVERVIEW

2. Current trends: Apps for shopping centers
q Most applications for shopping centers and department stores contain only
basic features. Useful features are added in order to camouflage the lack of
functionality.
q Advanced search system/filtering enabling shoppers to find exactly what they
need is missing from the majority of today’s mobile apps created for
shopping centers.
q A great number of apps are bound to their own design without following
current trends in app development.
q Furthermore, the majority of apps function well only on iOS devices.

3. Creating engaging mobile
experience
According to our recent research, custom apps
for shopping centers should include the following
components:
v Customer loyalty & rewards program
v Engaging content
v Feedback
Creating a branded mobile
application for shopping centers is
the best way to improve customer
communication

4. Customer loyalty and rewards
Customer loyalty & rewards programs
The best way to earn loyalty is to show your customers that you understand who they are and what they want.
Identify and nurture your customer base.
Use customer loyalty programs as an incentive to attract and retain customers and, with time, build a one-to-one relationship.
Customer loyalty programs are important and beneficial strategies that need to be innovative to keep up with retail industry’s varying seasonal changes.
Loyalty programs are effective in influencing purchase decisions

5. Content
Engaging content
Think about your audiences to deliver the
content that will compel them to take
action.
The foundation for a quality experience for
an app user is both reliable technology and
relevant, timely and digestible information.
Create eye-catching, uncluttered, and
intuitive mobile environment.

6. Feedback
Ø Provide feedback in the app
Ø Let users be social.
Ø Make it easy for users to promote your products
for you by writing mobile reviews, and enable
them to share their reviews and wish lists with
one-touch posting capabilities to social networks
such as Facebook, Twitter and Instagram.

7. Benefits
§ Increase revenue through the
use of interactive indoor
navigation by retail tenants
providing customized
directions to specific stores
§ Improve customer loyalty
management
§ Drive marketing campaigns
and strategies of the shopping
center via interactive web
panel including ads, targeted
offers and other information
§ Increase footfall and customer
loyalty
§ Interactive indoor navigation
makes it easier for customers
to find what they are looking
for and significantly save their
time
§ Increase website traffic
§ Manage retail rental rates
through innovative use of
technology in the shopping
center
§ Capitalize on technology to
make the customer’s journey
easier and more enjoyable
§ Establish reliable B2B relations
with shopping centers and
retailers
§ Get commission from increased
sales of retail tenants
§ Boost footfall and conversion rate
and improve turnover
§ Building stronger connections with
customers by understanding
shopping patterns
§ Improved brand visibility by sharing
special offers and event promotions
§ Manage loyal customers via
enhanced mobile platform using
cost-friendly push notifications
(which cost less than mass emails
and text messaging)
§ Optimize marketing campaigns via
web panel including offers and
event promotions
§ Higher user satisfaction and
operational efficiency
§ Discovery of shops made easy by
integrating customized indoor maps
§ Provide comprehensive information
about the product or service via
convenient mobile format.
§ Increase the number of impulse
buys in store
Shopping centers Retail tenants Mobile service

8. Benefits for end users
END USERS
§ Improved customer experience and increased
interest in in-store shopping thanks to
personalization and gamification features
(targeted discounts and offers based on
personal preferences and shopping patterns;
customized interactive maps guiding to
favorite stores)
§ Latest information on mobile devices about
special offers and events based on current
location, personal preferences and buying
habits
§ Save time when searching for products,
stores, or parking space
§ Additional services are available due to the
fact that the shopping center becomes a
single integrated system containing a wide
range of various types of services
§ Increased customer engagement via rewards
and loyalty programs held by retailers or
shopping centers as well as social media
sharing options

9. M-shop

10. M-shop is a unique tool that allows you to enhance your
shopping experience at a glance

11. Aimed at making most of visiting a shopping mall
A custom and branded cross-platform mobile app for shopping centers,
M-shop provides a different approach to in-mall shopping experience making it easier for visitors to
find the stores and products they need and at the same time enjoy all the special offers at a glance
and take part in amazing events.

12. M-shop
Ø M-shop gives
visitors a more
convenient and
efficient way to
find the
products they
need
Ø Enhances in-
mall experience
by sharing all
latest exclusive
offers and sales
Ø M-shop helps
stores maximize
their revenue
potential

13. Introduction
M-shop is a unique tool that allows you
to easily navigate both small and giant
shopping centers
The tools and services provided in the
application will enhance visitors’
experience and allow them to always
have useful information for comfortable
shopping
Easy navigation tool displays your
location on the map of the shopping
center and creates the shortest and
fastest route to a desired store

14. About
M-shop gives you access to the collections of clothing, shoes and accessories
you can find in the shopping center. Thanks to M-shop, you can pick up items to
your taste, check out what’s in stock and all available color combinations, and
more importantly, arrange your virtual fitting. If you are tired and want to rest, M-
shop will help you find your favorite restaurant, cinema, or just relax with friends.
View exclusive events, special offers and much more in real time: with M-shop
you will never miss the fun!
When using M-shop app, your shopping experience becomes a real delight!
Make most of your shopping experience using M-shop .
Stay connected with social media integration.
Create personalized lists of your favorite stores and find them on customized
map
Access detailed store information

15. Easy navigation
Ø With M-shop you
can easily locate
stores, restaurants
and entertainment
as you shop.
Ø M-shop recognizes
your location within
seconds.
Ø Click to view the
location of any store
– and then click
again for directions
to that store from
your current
location.
Ø Navigation
directions then
appear, helping you
navigate step by
step and floor by
floor to your
destination.

16. Enhanced indoor navigation through interactive maps
Find your current location
Locate the store
you are looking for
Take the fastest
route

17. EASY PARKING
High resolution maps provide
easy navigation inside the
shopping center and guide
customers between stores
through the shortest route by
following the trail shown on the
screen of their devices.
The app has a parking tab to
save the location of the car’s
parking spot prior to entering the
shopping center or inside the
parking area.
The app gives you live stat on
the number of parking spaces
available and allows you to
decide in advance where you
want to park.
Turn-by-turn navigation to
help you take the fastest route to
your parking spot

18. Access detailed store information
Mobile mall
searchable
directory. Choose
a store and locate
it on map.
Store closing
countdown
clock
Opening hours, information
about brands, new products,
special offers, and products
on sale

19. Personalization
Finding stores, styles and sales is easier and
more personalized with M-shop
Find stores, restaurants, cinemas,
parking and more with a mobile mall
searchable directory
Create personalized list of your
favorite stores
View special offers, current and
upcoming events of your favorite
stores
Save your favorite stores for quick
information and a personalized
experience
M-shop offers recommendations driven
by your favorites and their related stores
You can customize your map simply by
pressing the “Favorites” filter so that only
your favorite stores appear

20. Ø Plan your shopping trip in advance, to get the most out of your
visit.
ü Add stores to your trip itinerary to make shopping a breeze.
ü You can add stores to your itinerary any time by clicking on
the "Plan" icon
Pre-visit planning

21. Advanced filters
Advanced
search
features will
help you
sort items
by brand,
type, color,
size, style,
material,
collection,
and
availability

22. Customer loyalty and rewards
Shop at your
local mall
Scan your
receipts
Upload your
scans to the
app
Collect
bonuses and
reward points

23. Smart indoor positioning through QR codes
Smart indoor
positioning
• App provides accurate
positioning inside a
shopping mall
Accuracy
• App shows optimal
route to a customer’s
destination through
location tags
• It shows the position
and orientation of the
user on its interactive
maps
QR codes
scanning
• The app facilitates the
interaction between
users and devices
through QR code
scanning
• Technology is based on
scanning QR codes,
which allows the
location and position in
indoor environments

24. Real-time access to stock
ü You can use our store
stock checker to check the
availability of a particular
product at a store near to
you.
ü On each product
(excluding Sale) there is a
link to "Find this in store".
ü You will be able to select
your size and find the
product in a shopping
center near to you.
ü In addition, you can check
each item's availability by
looking for the "Eligible for
Store Pickup" message on
each item detail page.
Check stock availability

25. Collage-maker
ü M-shop enables users to create colorful collages and comprise items that are in
stock and can be purchased at the shopping center.
ü Each collage created via the app contains information about every item in the set;
it shows the brand name stores, the price of the product, and the website where
the product can be bought.

26. Create
Find your favorite brand and view which items are in
stock at the store
Pick up the items you love
and create an interactive
collage
Share
your
creations
on social
media

27. Share your creations
Save your collages or share them on social media

28. Online window shopping
M-shop showcases daily updated stock of clothing, shoes
and accessories available at your local shopping center:
• Get unprecedented access to a big mix of apparel
available at your favorite shopping center
• Find your size and available colors
• Discover the latest arrivals and fashion trends
• Collect your brands on a personal shopping map
• Add the items you love to your personal wish list
• Create a collage of the things you like
• Share on Twitter, Facebook, Pinterest, and Instagram

29. Custom app development
Standard functionality
Information
Offers
Stores
Map
Collections
Contacts

30. Custom app development
Advanced features
Information
News
Store and brand directory
Navigation, interactive maps
Collections
Feedback
Events, special offers, discounts
Favorites
Cinema show times
Restaurants and parking
Collage-maker
Online window shopping
Advanced search system/ filtering

31. Thank you for
your attention
For more information
visit www.pantheonpro.de or
contact us:
helen@pantheonpro.de
team@pantheonpro.de
info@pantheonpro.de
+49 89 200 774 39