Proximity technology in stadiums utilizes beacons to deliver real-time contextual information, enhance visitor experiences, and streamline services such as food ordering and navigation. Venue owners can capitalize on customer insights and targeted marketing, while fans benefit from features like social media sharing, immediate feedback, and the ability to locate facilities easily. Predictive analytics and heat maps are employed to optimize visitor management, enhance staff productivity, and improve marketing strategies.

1. Proximity Technology Implementation
@ Stadiums

2. Beacons inside sports stadiums
Delivery of
contextual
information real
time
The app can also be
used by visitors to
get shop information,
facility maps and
other
recommendations.
Call a sales person
from the app directly
and the nearby sales
person can locate the
seat and deliver
products to the user.
Order food directly
from the seat
without having to
wait in long queues.
Real-time scores and
results.
Profiles of players.
Spectator guide
Location-based
assistance

3. Proximity Based
Marketing
Venue owners can
create revenue
opportunities by
collecting customer
insights and also
through sale of
merchandise.
Brands can track a
fan’s favorite player
and drink and give
special greeting from
the player along with
free drinks on
birthdays.
Beacons placed at
strategic locations in
the venue, will relay
contextual ads to the
user’s smart device.
Brands can promote
their product to a
very targeted set of
audience at the right
place and time.
Value-added
engagement

4. Process
simplification
Visitors can tweet
and post photos on
social media from
the app giving better
reach and promotion
for the organizers.
Visitors at the
stadium can give
direct feedback on
facilities and other
things through the
app real time.
Easy check-in process
for pre-booked users.
Doesn’t require
waiting in queues for
physical ticket
verification.
Easy mobile
payments for tickets,
payment for seat
upgrades and
product purchases.
Feedback,
suggestions &
Social media
sharing

5. Footfall and heat
maps
Anticipate future
visitor behavior
based on predictive
analytics and current
data.
Beacons help
measure customer
purchase behavior
and dwell time at
various places inside
the stadium.
Brands can use the
data for better
placement of bill
boards and physical
ads and provide
location specific
deals.
Monitor the traffic
patterns (heat maps)
and movement of the
visitors to maneuver
their movements
better.
Gain customer
insights

6. Maps and
Navigation
Deploying staff to
difference areas
based on visitor
crowd, enhancing
productivity and
optimal resource
allocation.
Housekeepers and
maintenance crew
can login using
beacons allow easy
attendance marking.
Beacon enabled app
helps visitors locate
various sections like
the parking locations,
elevators or kiosks.
As soon as a visitor
enters the stadium,
he/she will get a
complete map of the
stadium right on
their phone.
Staff Productivity

7. Stadiums and Events to be Digitalized
MIYAGI BASEBALL STADIUM RECENTLY USED
BEACONS TO PROVIDE ASSISTANCE TO
VISITORS AT THEIR SEATS.
MAJOR LEAGUE BASEBALL (MLB) USES
BEACONS TO SELL MERCHANDISE AND SEAT
UPGRADES.
LEVI’S STADIUM USED BEACONS TO HELP FANS
NAVIGATE THROUGH THE STADIUM USING
THE INDOOR NAVIGATION FACILITY.

8. www.bfonics.com
@bfonics bfonics