CREATED BY TRIJYA SAINI,COLLEGE OF TECHNOLOGY,PANTNAGAR DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR,IIM LUCKNOW.

1. RATEZ

2. FED UP OF STROLLING MULTIPLE
SITES ON INTERNET JUST TO BUY A
PRODUCT OF UR CHOICE AT
OPTIMUM PRICE?

3. DON’T
YOU
THINK IT
AS A
WASTAGE
OF YOUR
PRECIOUS
TIME?

4. HAVE YOU EVER FELT THE NEED OF HAVING
SOMEONE WHO COULD HAVE ADVISED U AND
PROBABLY YOU COULD HAVE TAKEN A BETTER
DECISION??

5. WE PRESENT A SOLUTION TO ALL OF
YOUR PROBLEMS AT ONE PLACE….

6. AN APP FOR PRODUCT COMPARISON AND VERIFIED
RATINGS
RATEZ

8. AN OUTLINE:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation

10. Because of the numerous advantages and benefits, more and
more people say they prefer online shopping over
conventional shopping these days.
Time saver, Easier to score more deals/offers, No queues
and No geographic position restriction are some of the
reasons why people love online shopping.

11. Consumers have to spend so many
hours searching over the internet as
so many options are available of the
same product on different sites.
Finding the best deal with best
quality product is a crucial task
Consumers often end up in a
lot of confusion and seek to
take advice from their friends
or relatives for their reviews.
Thus taking up a lot of time to
just buy a single product.

12.  ‘RATEZ’ lets a consumer to check a
product’s price over all the e-commerce
websites along with all the verified
ratings & reviews by customers all at one
place.
 We also provide the consumers an
option to consult your ideas with our
professionals and get the best advice
about what exactly to buy that will suit
their requirements completely.

13. The app aims to be the very favourite assistant of time
restraint customers to take the best decision of buying
quality products at optimum prices.
‘Ratez’ also aims to establish a network of wanna-be
customers ,reviewers who had already bought the product
as well as professionals who can provide the best advice to
the customers to help them in taking their buying
decisions.
The proposed method is to develop an easy-to-use app
and promoting it efficiently to its target consumers
through various strategies so that it becomes a well known
app among the consumers for its best services.

14. SITUATION ANALYSIS

15. 1. COMPANY OVERVIEW
Working as assistant for time-constrained customers.
Will have both free version and a premium version.
 A very interactive interface.
A place to know everything about a product available at different sites.

16. CONTD..
 Shows all the verified ratings and reviews of the customers that has
purchased & used that product.
Best adviser for your shopping.
News about latest release of products in every field. So you are aware
every time a new product comes into the market.
Direct communication with the reviewers and the other customers i.e. the
online personal discussions through chat or chat groups.
Discussions with professionals to seek advice.

18. STRENGTHS
• One step solution for all the online buyer's problems
• Reviews and verfied ratings for diverse range of
products.
• Help in decision making from professionals
• Direct Communication and discussions with other
customers.
• Special coupons and prices for the consumers for
shopping on different e-commerce sites.
WEAKNESSES
• Absence of funds for promotion.
• New to market.
• No brand equity initially.
• No market share.
OPPORTUNITIES
• Less Competition.
• Acquiring new technology and techniques
• Collaboration with various e-commerce sites.
• A worldwide market to capture.
THREATS
• High investment cost initially.
• Failing to reach the target market in the initial phase
• Lack of collaboration with other shopping sites
• Retaining consumers.
• Potential competition.
SWOT

19. KEY STRATEGIC ASSETS
The key strategic assets that can lead
to the growth and success of the
company are the core feature that the
app provides to its consumers helping
them to take efficient buying decisions
and get the best quality product at
optimum prices who at the same time
can seek advice from our reputed
professionals .Thus providing best
service to its consumers.

20. COMPETITION
THERE EXISTS SOME COMPETITION WITH SOME EMERGING COMPETITORS AND
SOME EXISTING APPS LIKE JUNGLEE BY AMAZON AND MY SMART PRICE.

21. POINTS OF PARITY POINTS OF DIFFERENCE
Compare & get the best price across all the e-
commerce websites.
Our guarantee for seller and product.
Get the consumers best deals, coupons etc. applicable
over a product easily.
Discussions with our professionals on products.
Providing the seller ratings to consumers to help them
to buy from the best seller with confidence.
Working as assistant for time-constrained customers.
News about latest release of products in every field.
Special & unique coupons and deals of various e-
commerce.

22. 2. MARKET OVERVIEW

23. MARKET SEGMENTATION
The main objective is to develop the app
so as to satisfy all the requirements of its
segmented target market
RATEZ segments target market on the
basis of:
Age(Young people)
Internet Users
Gender(Females preferred)
Socio-Economic status(Middle and upper
class)

24. The market is very potential as it all
depends upon the growth of the e-
commerce sector and this sector has
witnessed tremendous growth over
the years. People love to shop and
seek best quality products which
satisfies their needs. Thus launching
‘Ratez’ in this market is the right
thing to do as it caters to the market
needs with the interests in favour to
all be it the customers, the reviewers
or the company itself by leading to its
growth and progress.

25. ENTRY
‘RATEZ’ will enter the market by launching itself on the Google Play Store and
Apple app Store for IOS. Moreover there are other app stores in the market as
well where we can upload our App as well as such as Get Jar, Amazon App Store,
Opera App Store,App Brain ,Slide Me etc.

26. MARKET GROWTH
The success of our app fully depends upon the
growth of the e-commerce market. India, despite
being the second-largest user base in world, only
behind China (650 million, 48% of population),
the penetration of e-commerce is low compared to
markets like the United States (266 million, 84%),
or France (54 M, 81%), but is growing at an
unprecedented rate, adding around 6 million new
entrants every month. The industry consensus is
that growth is at an inflection point. Thus this will
lead to the ultimate growth of our app ‘Ratez’ as
people will be more interested in smart shopping.

27. 3. TARGET CUSTOMERS
 The customers are segmented and
targeted based on internet usage, age
,socio-economic classification and
gender i.e. the customers particularly
which the e-commerce companies
target.
 Of the total 375 million users of
internet,303 million of them are users of
mobile internet which our app will
target.
 Young people of 18-35 years of age are
more prone to online shopping
particularly females.
 These consumers normally belong to
upper and middle class sections of the

28. OUR GOALS

29.  The company’s main goal is to be one of the
most loved assistant for time restrained
customers.
 To make the shopping easy and smart for the
consumers through discussions, reviews,
ratings etc.
 Hence thus becoming one of the prime
location for the users to log in so that they can
buy quality products in much less time and
with optimum deals.

30. The company’s main objective lies in positioning the target market of the e-commerce websites and capture it in such
a way that the company can gain more and more loyal customers and hence become successful in the market and gain
profits. HENCE ,BECOME ONE OF THE MOST TRUSTED APPS IN THE MARKET.
MAIN TARGET BEING TOTAL 0.5 MILLION USERS IN THE
FIRST SIX MONTHS
AT LEAST 20% OF THEM BEING THE PREMIUM USERS.
AIMING TO ACHIEVE THE NET PROFIT OF ABOUT 20-
25,000 $ CONSIDERING ALL THE INVESTMENT COSTS IN
ITS LAUNCH YEAR.

33.  The Company’s potential/target customers will be the mobile internet users
and among them the people who are fond of online shopping such as females.
 The app will mainly target the young generation as these are people who are
the main active users of the mobile internet and e-commerce sites according
to recent trends.
 Thus , the main objective of the company will be reach out to these wide
range of consumers through various publicity strategies as much as possible
and provide best quality services to them.

34. The key collaborators will be
major e-commerce sites and
the strategy which provides the
customers with best prices,
deals and special coupons for
these shopping sites.
COLLABORATORS

35. COMPETITOR
COMPETITOR
 The potential competitors are primarily the new entrants into the market with the same features.
 Moreover there are some apps already present in the play store with some of our features. For example
Junglee by Amazon.
 To handle their competition, our company aims to plan out a strategy so as to study them thoroughly
and target them based on their drawbacks and improve itself providing best services. Hence ,excel in the
market beyond its competition.

36. COMPANY
The company aims to create a high tech app with the right advertising and brand image. For the
company to be successful, it should have a strong personnel in every field of the company be it
technology, marketing etc.The ultimate aim is to be on the top in the market which employs
everything from right marketing to right workforce and good services.Thus the company requires
right personnel to handle every field of business in the right manner.

37. ‘Ratez’ will provide excellent user
experience with easy to use
interface, speed and clarity and
hence therefore will succeed in
retaining its customers and move a
step ahead by using context
retention.
The company offers right direction
of economic, technological, socio-
cultural, regulatory and physical
context aiming to its growth and
progress.

39. CUSTOMER VALUE
The app will ultimately aim to provide best
services to their consumers by satisfying their
needs and wants. As the usage of mobile internet
is growing day by day so is the craze of online
shopping. ‘Ratez’ aims to help its customers to do
smart shopping by providing reviewed ratings
and reviews and also discussions with our
professionals.
To position itself in the target market our
company will use the best marketing strategies
like making use of social networking sites.

40. COLLABORATOR VALUE
The main collaborators of our company will
be the e-commerce sites where the consumers
will be directly directed to if he wants to buy
its product. Thus, this will definitely help in
increasing their incomes as the app will
ultimately lead to them for purchasing the
product

41. COMPANY VALUE
The company’s value is to help its
consumers to do smart shopping
in less period of time and be the
most favourite assistant of the
time constrained customers.
Thus, establishing their strategy
of building their dominant shares
in all the areas they operate in.
Thus strengthening the position
of ‘Ratez’ in the market.

43. The app will feature wide range of product categories mainly which are
available on various e-commerce sites like electronics, apparels, books,
groceries and sports store.
The key attribute and benefit is owing to help the customers who end
up being confused as which product to buy which is available on large
number of e-commerce sites. Our app which is available in both free and
premium version aims to help such customers through its services.

44. Our app provides following services to its customers:
-Compare & get the best price across all the e-commerce websites.
-Get the consumers best deals, coupons etc. applicable over a product easily.
-News about latest release of products in every field.
-Providing the seller ratings to consumers to help them to buy from the best seller with
confidence.
-Showing all the verified ratings and reviews of the customers that has purchased & used that
product to help consumer in decision making.(limited to 10 search results only for free).
-Discussions with our professionals on products.

45. SLOGAN:
YOUR ALL TIME
SHOPPING ASSISTANT
LOGO:

46.  The free version of the app will show all
the verified ratings and reviews of the
customers that has purchased & used
that product to help consumer in
decision making (limited to 10 search
results only for free).
 The premium version will show the
ratings after 10 search results and
discussions with our professionals on
products.
 It will also provide Special & unique coupons
and deals of various e-commerce time to time.
Introductory price offer of $ 5.99/month or
$59.99/year for the premium version as this
price will not effect consumers pocket as they
may seem it to recover through our best
services as well as with timely special coupons.

47.  Time to time offers on premium version subscription.
 Best customer award/prizes.
 Publicity for collaborators.
 Referring to 5 other consumers provides premium membership for free.
 Special discounts/coupons on certain products to premium version consumers.

48. COMMUNICATION
There are several ways of communication for the
app:
 Advertising app at social media like Facebook,
twitter.
 Creating a video add and posting it on
YouTube.
 Contacting famous blogs or websites in
various fields like fashion, electronics etc.
 Contacting TV shows in various fields like
Fashion, electronice (TECH GURU) etc.,
convincing them to display our app with its
special features.
 Featuring emails.
 Ask users to rate and share.

49. DISTRIBUTIONS
The app will be available
over google play store and
Apple play store initially.
Later it will be distributed
through other app stores as
well like Blackberry app
store, Get Jar etc.

51. INFRASTRUCTURE
The company involves
employing candidates who are
efficient, reliable and have the
required knowledge so as to
bring about the necessary
updates required from time to
time in the app and also
maintain its working properly
with the main motive of
customer satisfaction.

52. Our Team
Sales
Handling sales of
premium version
& ad space.
Technical
Handle
Technicalities of
the app and
providing updates.
Customer
Satisfaction
Marketing
Market Research
& innovation idea
generation
Collaborators &
Incentive schemes
Generation
Cost effective
promotion strategy
Management
Managing all the
issues of the
company

53. SCHEDULE
The following action plan should be implemented starting from the
development of the app to the consumer sales promotion and
public relations.

54.  App generation & development
 App testing
 App launch
 Market research
 Advertisement
 Handling the requirements of the users
 Providing the updates and improving the app

55. PERFORMANCE
EVALUATION

56. Customer feedback, reviews and ratings
Company customer relationship
Number of premium downloads.

57. DISCLAIMER
CREATED BY
TRIJYA SAINI,
COLLEGE OF TECHNOLOGY,PANTNAGAR AS A PAR
OF MARKETNG RESEARCH INTERNSHIP UNDER
PROF. SAMEER MATHUR,
IIM LUCKNOW.