The document outlines ten innovative ways to enhance event experiences at stadiums using beacon technology. It suggests features such as real-time crowd management, personalized merchandise offers, wayfinding assistance, and interactive engagement to improve visitor satisfaction. The text encourages the adoption of mobile applications for better communication and experience tracking.

1. Beacons at stadiums
10 ideas for an even more awesome
event experience
www.onyxbeacon.com

2. 1.Hello!
Know when and from which gate your visitors enter the stadium. Welcome them
& provide relevant information on their mobile at that exact moment. Say
goodbye and ask them for feedback when they leave.

3. 2. Know & help the crowd
Use heatmaps to understand where people are queuing, know what they like and
where they are waiting too long in real time. Decrease wait times by having their
ticket automatically triggered when they come close to a checkpoint.

4. 3. Show them the way
Help your new visitors find their seats, foodstands, merchandise, less crowded
restrooms and other points of interest via beacon-based wayfinding.

5. 4. Surprise loyal fans
Provide special merchandise offers to loyal fans. Know when they enter or exit
the merchandise sales area, integrate your offline and online sales data and
strategy.

6. 5. What’s up nearby?
Give your visitors more information about what’s around them. ‘Want to know
what they have at that food stand and what are the prices? Check your phone’.

7. 6. Fun & games
Get a player to salute visitors when they pass near his photo, organize treasure
hunts or other gamified experiences that help them make more loyalty points.

8. 7. ‘Want a better seat?’
Offer your visitors special offers to upgrade their seat in real time when you have
empty places in a more expensive section nearby.

9. 8. Custom experiences
Give special prizes or access to team training sessions to early comers, replay
the most important moments for those who come in late. Set up mobile guided
tours of the stadium for those who come to visit when there is no game.

10. 9. ‘Where did she go?’
When it gets crowded friends can get separated and kids can get lost. Alert them
when they wander off and help them find each other.

11. 10. Get them on your app
Encourage Android users to download your app or give them relevant information
using a simple URL delivered to them via Google Now.

12. Get in touch
Want to talk to someone about your usecase? We are happy to help you build the
best experience for your visitors using beacon technology.
sales@onyxbeacon.com
+1(408) 890 2068
+4(036) 4730 023