The document outlines a marketing plan for the KYC app, which allows users to search for nearby places and businesses by category. It will help connect shopkeepers and customers by allowing shopkeepers to register their stores and inform customers about product availability and discounts. The goals are to gain downloads, convert free to paid users, increase the number of registered shops and customer base. The target audiences are shopkeepers, students looking for stores, and customers. The app will position itself as providing faster access to store locations and an easy way for shopkeepers to connect with customers.

1. APP
MARKETIN
G PLAN

2. becaus
eOutline:-
Executive
summary
Situation
Analysis
Goal
Strategy
Product

4. KNOW YOUR CITY app is one stop search
solution for finding near by places/ near by
locations. KYC provides category based search
for all businesses around selected/current
location.
Moreover it provides a shopkeeper-customer
connection solution that helps shopkeepers stay
in touch with their Customers.
It also helps to provide an answer to the inquiry
about the availability of a particular product at a
particular store questions raised often by the
customer.

7. %age APPS in Play store

8. COMPETITORS
The rival out there for us
are:-
• For Finding places-
Place Locator, Locate,
Route Finder, Bar Finder
etc.
• For selling things-
Flipkart,Amazon,
Snapdeal etc.
•

9.  MAIN TARGET WILL BE SHOPKEEPERS AND PEOPLE OF A
PARTICULAR DISTRICT
People/Students who have no idea where can they buy a
particular thing in their nearby region.
Local shopkeepers who want to inform their customer
about the availability of a particular product in their
store.

10. GOAL
SHORT TERM-Get maximum no. of
downloads and high rating
MID TERM-Converting free users to
premium
POST MID TERM-Increase Shops
Involvement and Customer base
LONG TERM –Spread across several
districts across the states

13. • Customers will get to know
the nearby locations easily
• Shopkeepers and vendors
can register and can inform
their customers about the
various offerings.
• Customers can pin their
favourite shops and thus get
regular updates easily.
• Customers can send an
enquiry about a particular
product’s availability.

14. MARKET
POSITIONING

15. 5 C’s
ANALYSIS

16. KYC:-ALL TEAMS
APP
Developme
nt Team
Content
creation
team
Marketing
Team
Public Relation
Team
Data Analysis
Team
Accounting
Team

17. POINTS OF PARITY:-
Faster access to store locations.
Easy user interface on your
phone.
Provides category based search
for all businesses/stores around
the current given location.
POINTS OF DIFFERENCE:-
Product enquiry.
Favourite store sms updates.
Shop Registration and discount.

18. The whole and sole aim of our app is to help people locate the right shops and connect the shopkeepers with their customers
and get the best deals instead of relying on other sources. Hence our aim should be customer satisfaction and ease of doing
business with trusted and reliable information.

19. The key collaborators of KYC will be product delivery companies, free
messaging sites, nearby hotels and shopkeepers.

20. PRODUCT

23. Free
registration
Access location
of nearby
shops.
Product enquiry

24. Free Sms alerts
to your
customers.
Discounted rates
of commodities
Availability of
product status

32. DISTRIBUTION
Major distributing channels:-
Google Play store, Social Media, Shopkeepers, Restaurants, Hotels
etc.
Registered Customers

34. Created by Ankur Kumar Srivastava, BIT SINDRI, during
a Marketing Internship by Prof. Sameer Mathur, IIM
Lucknow.