about the bussiness

2. Tourism in the Philippines began when the original in
habitat of the country roamed around in search for
food. Inter-tribe travel occurred, although the mode of
travel was crud. A more recognizable form of tourism
appeared I the Philippines when the country was
discovered by Ferdinand Magellan and when galleons
or wooden boats sailed between Mexico and the
Philippines during the galleon trade.

3. During the American occupation of the Philippines,
Americans were able to reach manila after two weeks
on board the American Airways air-clippers, In the
1920s the steamship and the airlines pioneers, the china
clipper and the manila clipper brought some
passengers to manila via hongkong.

4. There were only a few tourist attraction and destination
in the Philippines. These were Pagsanjan falls, Laguna
lake tour, tagaytay and taal volcano, Mt. Mayon tour
Baguio city.
In 1947, a more orderly tourism activity started.
Steamships and airlines began to service the
Philippines from other countries; thus, giving impetus
to tourism .

5. In 1952, the first tourism association in the Philippines
was organized. This was the Philippines Tourist and
Travel association (PTTA), which was organized to put
together all existing travel establishments serving both
domestic and international travelers.
The (PTTA)was funded by the government to promote
the country’s tourism industry.
Later, the government organized the Board of Travel and
Tourist Industry (BTTI) to regulate, supervise, and
control the tourist industry and to be subsidize the
PTTA as its promotional arm.
In the late 1950s, more hotels and restaurants and
entertainment facilities were established.

6. Tourism in the Philippines today is the result of the
continuous development and promotion of tourism
from 1950 to the present . However, the growth in the
tourism industry is not very spectacular compared to
our neighboring countries in terms of tourist arrivals .
Records show that the Philippines is still in the tail-
end of arrivals compared to other Asian destinations,
such as Hong Kong, Singapore, Thailand, Korea,
Taiwan, and Japan.

7. The National Tourism Organization (NTO) of the Philippines
or Department of Tourism has embarked on several plans and
programs to ensure the pleasant and hospitable entry, stay,
and departure of development of the tourism industry.
Among these are:
increase visitor arrivals especially from nearby markets like
Japan, Korea, Hong Kong, and Taiwan and high-spending
markets like Germany.
increase tourism receipts through longer stays (now set at 11
days0 and higher spending per day (estimated at $110 per day),
which can be accomplished by more attractive destinations
and tours, more shopping an dining , and getting not just the
budget traveler,but also the upskale markets;
expand domestic tourism through more promotions, cheaper
tour packages and new facilities, especially for the lower
income segments;
Expand the capacity for tourism by promoting more private
sector investments: