Ace is a hypothetical shoe company well established globally. These are the strategies that our team presented to bring the ACE shoes to India. This a marketing assignment where we had to formulate campaign strategies. All of these are hypothetical and just planned.

1. ACE CAMPAIGN
STRATEGIES

2. ABOUT
•Globally Established
•2nd largest globally
•Planning to come into India
with sporty shoes variant
•So, strategie shave been
presented to enter into Indian
market
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MARKETING MANAGEMENT

3. 3
Target Customer
❑ Millennials
• Age groups- 20- 35
• Persona- busy lifestyles, more prone to
mobile usage, health conscious, love to
show case and purchase variety of
products
MARKETING MANAGEMENT

4. To create awareness about ACE shoes
• Launching event to create awareness -ACE shoe coming
soon through online (Youtube streaming) and offline
(Teaser video) on ‘WORLD SHOE DAY’
• Flash Mob
• Coming soon posters on malls with collaboration
• Social Media Campaigns for the event to attract
consumers
• WEBSITE- www.aceshoesindia.com
CAMPAIGN STRATEGIES- PRE-
LAUNCH
4
MARKETING MANAGEMENT

5. 5
TEASER VIDEO
WILL BE PLAYED ON SOCIAL MEDIA, TV
MARKETING MANAGEMENT

6. 6
NEWSPAPER AND BANNER AD
MARKETING MANAGEMENT
Launching Soon in
India
“ACE”

7. To increase customer base
• Digital Marketing for the app and website
• Collaboration with major platforms like Gaana
(where the jingle will also be played), spotify, gym
centres, E-commerce (Flipkart, Amazon, Myntra and
• Social Media campaign- Insta, FB, YouTube, Twitter
• Sponsorship- Sports, Khatron K Khiladi, rally races
etc.
• Launching in Malls after launch event
CAMPAIGN STRATEGIES-
DURING LAUNCH
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MARKETING MANAGEMENT

8. MARKETING MANAGEMENT 8
GUERILLA MARKETING AND SOCIAL MEDIA
CAMPAIGN
Hashtag that consumers will
post
Caption- “MY MOMENT
WITH ACE”
By Consumers
Guerilla Marketing
as planned

9. Add a Footer 9
ADS ON DIFFERENT ONLINE PLATFORMS
COLLABORATED
ACE PREMIUM QUALITY

10. 10
APP WITH VIRTUAL TRY ON
MARKETING MANAGEMENT

11. To promote ACE shoes- Prajakta Koli (Mostly Sane) and
Ashish Chanchlani.
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SOCIAL MEDIA INFLUENCERS
BRAND AMBASSADOR
MARKETING MANAGEMENT
To promote ACE shoes-
Shubhman Gill

12. To have overview of potential customers and bring
growth
• Consumer database collection, feedback
• Custom designing portal for consumers
• Giveaways, discount coupons, vouchers through
UPI apps
• Social media engagement and website visit
monitoring
CAMPAIGN STRATEGIES-
POST LAUNCH
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MARKETING MANAGEMENT
To attract more potential customer through
discounts and coupon

13. Business card
Add a Footer 13

14. MARKETING MANAGEMENT
THANK YOU
T EA M M E M B E R S
A P U R B A PA U L
S A M P U R N A S A R K A R
A N TA R A C H O W D H U R Y
S H R U T I J A I N
S H O U V I K M A J I
PA L L AV I S U L E
S U B H O J I T O J H A
N I L A N J A N G H O S H
P R A K H A R S H R I VA S TAVA
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