In this keynote, Jordan will walk you through how to create a social media system that you can use for your brand. After this talk you should walk away with the tools to create and distribute content consistently. Key Takeaways: - How to create a social media system- Building a distribution plan for content- How to stretch one idea far

1. KEYNOTE
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
How to Create a Social
Media Plan Like a Pro
Jordan Scheltgen
CEO
CAVE

2. Getting Social
2024

3. 96 Million
Views

4. The brand
response: 56 Million
views
+7 Billion
impressions on the
hashtag
#StanleyCup

5. Alright, now let's
get started.

6. Agency Owner
Mind Your Marketing
Host Social Media
Strategist
Jordan Scheltgen

7. “There's nothing in the world more
powerful than a good story. Nothing
can stop it. No enemy can defeat it.”
-Tyrion Lannister

8. So what makes a good story?

9. Basic Story Framework
Intentio
n
Obstacle

10. ‘So’ or ‘but’
No ‘and then’

11. Story Types
Origi
n
Challenge
Culture
Customer
Communit
y
Why was your company
created? Is the story
compelling? Can you tell it
again?
Our customers are our
heroes. We are the
supporting actors in their
journey. This means
putting the spotlight on
them and their
Culture stories show what
it's like to work at your
company. They are great for
recruiting.
Community stories
highlight what is happening
in the industry at large.
What events are taking
place? What big news is
there?
What is the challenge your
brand is taking on? Are you
trying to get sugary soda out of
the pantry? Are you trying to
create a better piece of
technology for real estate? Be
specific and tell people what
you're doing.

12. How a lot of companies create posts
IDEA
CONTENT

16. So, how do you create content
for your audience that
resonates?

17. How people think their
content is being seen

18. How it’s really being seen

19. Bangers + Bites

21. Connect with me, and
get the social system!