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bluepath for Shopping Malls and Retail

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bluepath solution for Shopping Malls and Retail sector providing Indoor Positioning, Indoor Navigation, Proximity Notifications, Asset Tracking and Location Based Services.

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bluepath for Shopping Malls and Retail

  1. 1. for Shopping Malls
  2. 2. Transform customer experience to the next level Creating a bridge between physical and digital world.
  3. 3. Filling the gap Retail customers don’t have a concrete, multi-channel communication before, during and after their shopping experience. Biggest gap is during the shopping where chances of conversion are higher. Before AfterDuring
  4. 4. Shopping experience Some years ago
  5. 5. Smartphone Smartphone Smartphone Shopping experience Today Technology revolutionised customer experience
  6. 6. The key is in your pocket Retailers can take advantages using mobile apps as a persistent touch point in every phase of the shopping experience Available channels Before AfterDuring TV/Radio Newspapers Computer Mobile Digital/Analog
 Signage Mobile TV/Radio
 Newspapers Computer Mobile
  7. 7. The key is in your pocket Retailers can take advantages using mobile apps as a persistent touch point in every phase of the shopping experience Available channels Before AfterDuring TV/Radio Newspapers Computer Mobile Digital/Analog
 Signage Mobile TV/Radio
 Newspapers Computer Mobile
  8. 8. Mobile apps: From nice-to-have to make-or-break of smartphone users use their mobiles while in-store 84% conversion time for the 55% of mobile triggered actions 1 hour< mobile searches
 that resulted in a 
 local purchase 78% As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Your customers are offering real estate on their phones – are you going to take it?
  9. 9. General Retail Application scenario Maps without user location Directions not in real time No profiled offers Low user engagement No Location Based services Absence of Call to Actions
 No possibilities of conversion Does not generate useful analytics
  10. 10. MOBILE APP
 CONCEPT DISCOVER OUTLETS FOLLOW TRENDS FIND EVENTS DISCOVER PRODUCTS MOBILE WAYFINDING LOCATION BASED SERVICES IMPROVE DIGITAL MARKETING RECEIVE NOTIFICATIONS IMPROVE FOOTFALL
  11. 11. Customer experience features Improving user experience with bluepath Technology
  12. 12. Single Sign On integrated with
 Social Networks SSO saves users from having to memorize a long list of passwords. At the same time, it helps to enrich user profile with informations from Social Networks.
  13. 13. Find shops and restaurants with one tap The full outlet list will be available on the mobile app with dynamic and interactive pages for each single location.
  14. 14. Buy and use digital gift cards Use the smartphone to buy, store 
 and use gift cards. In this way gift card usage will be simpler and more effective.
  15. 15. Promote products while inspiring customers Customers can discover new trends, styles and brands while shops can promote products in an innovative
 and captivating way.
  16. 16. Pay parking fees and bookmark the car spot Never forget your parking lot or your favorite car by saving instantly your car position. With just a tap you will be able to follow turn by turn directions back to your car in a Multi-floor environment. Customers will be able to pay for parking fees directly from the mobile.
  17. 17. Interact with customers and get their feedback Listening to the customers feedback is the first step to improve the store services. Every user will be able to evaluate and review an outlet using the mobile app.
  18. 18. Interact with customers and get their feedback Listening to the customers feedback is the first step to improve the mall services. Every customer will be able to evaluate and provide review using the mobile app.
  19. 19. Indoor & Outdoor Positioning Way finding Location-Based services iBeacon iBeacon iBeacon + iBeacons iBeacon available on 
 iOS and Android = Indoor/Outdoor Location Based Services
  20. 20. 1 to 3 meters precision Works also OFFLINE Locate yourself and find your way indoor and outdoor. Using bluepath technology’s high precision and accuracy, visitors will be able to locate their self directly on their mobile and navigate. Locate yourself, explore the venue and get turn by turn directions Search Point of Interest on the map. Indoor Navigation
  21. 21. Discover, get notified and reach events in the mall Users will be able to browse the events list, receive smart notifications and get directions to the events’ location.
  22. 22. Discover the venue Get a reward! Let the customer discover every corner of the mall by following gamification paths. They can redeem vouchers while in the mall or shops and the mall will be able to improve the average visit time. Gamification paths
 within the venue
  23. 23. Share your location with your friends bluepath technology provides a location sharing feature which could allow the visitors to share their location instantly. Location sharing feature can be used with friends, family, colleagues or even mall staff.
  24. 24. User A share location with User B User B recieve directions to User A bluepath technology provides a location sharing feature which could allow the visitors to share their location instantly. Location sharing feature can be used with friends, family, colleagues or even mall staff.
  25. 25. Visualize users
 on the mobile map View in realtime the position of your friend directly on the mobile map and get directions with just a tap! Find your Friends on the mobile map within the Mall.
  26. 26. Integrated with
 realtime tracking Available on mobile Instant messaging between staff and customers bluepath platform can be the single touchpoint for all the communications between customers and staff. Platform is available also on the web based backend.
  27. 27. A better experience for everyone bluepath improves disabled people experience providing an easy to use and optimised tool. Voiceover functionalities are fully supported on UI. Multiple routes available
  28. 28. Advertising features Improving user experience with bluepath Technology
  29. 29. Current Advertising scenario Static (limited simultaneous ads) Ads are NOT profiled Low ROI because there is no direct action Requires human work to update ads
  30. 30. Advertising proximity notifications Proximity notifications are innovative push notifications triggered when the user enters or exits in a specified area. Proximity notifications can be triggered for advertising, information and safety purposes. Advertising notifications can be profiled according to user profile, social network informations and location. Profile Data Social Network
 informations User Position
 within the venue + + Notifications will be pushed also while the user app is closed!
  31. 31. Context-aware informations With bluepath® technology, visitors can retrieve information about the nearby advertising and or offers by just opening the app.
  32. 32. Automatically monitor your campaign and event effectiveness EVENTS, PRODUCTS AND ADVERTISING NOTIFICATIONS AwarenessNotifications have been received EvaluationNotifications have been opened ConversionCustomers visit the venue or make a purchase
  33. 33. Automatically monitor your campaigns effectiveness Campaign Definition Campaign Launch Results
 Monitoring Campaign Improvements With bluepath technology, digital campaigns can be continuously improved with feedbacks from physical world
  34. 34. Nearby offer search and coupon Receive contextualized offers and get discount notifications based on your profile from the Loyalty information and your location within the mall.
  35. 35. Proximity notifications at entrance and exit A welcome or a farewell message is the best way to improve user engagement and satisfaction. With bluepath notifications will be triggered on the user’s position.
  36. 36. Android Wear and Apple Watch compatible Proximity notifications on your wrist Wearable Devices support 
 Receive notifications directly on your wrist with the built-in 
 Wearable devices support.
  37. 37. Analytics advantages Improve your business strategy and increase your revenues with bluepath Analytics.
  38. 38. Brand new KPIs for visitors analysis Analyse visitor path flows and receive notifications when the crowd reaches the warning level in a specified zone. Pathflows Average Dwell time Demographic info Conversion rate Most visited aisles Average visit time Recurring visitors Featured shops
  39. 39. Monetize reselling advertising and analytics data The mall can resell notification packages to tenants to push their own advertising.
 The tenant will be able to set up the own campaign with the Mall approval directly on the bluemanager Cloud Platform Also the individual access to the statistics can be managed by the Mall.
  40. 40. Unleash the power of your data with Big Datas 
 Integrable with 3rd party data sources Unlimited data analysis combinations Brand new metrics for customer analysis
  41. 41. Security advantages Take the most of the existing iBeacon infrastructure increasing security and safety
  42. 42. Track guards, staff and VIP customers position within the venue Improve venue security tracking all the staff and security personnel in realtime from a mobile or from the central web based platform.
  43. 43. Day: 23/12/2014 Time: 13:23 Area: Security Check Coordinates 15.0355:25.054650 Available on modern web interface Rebuild detailed user history on the map Build the path followed by a staff or user within a specific time range after an event. The feature is accessible on bluepath Cloud Manager through an interactive web interface. User and Date Timestamp and Position ID Venue and area infos
  44. 44. Track your kids during your shopping for a better safety. Using a smart bracelet; you will be able to track in realtime the position of your kids. 
 Parents will receive notification if the kids leave the venue or enter a dangerous zone.
  45. 45. Track guards’ path
 and provide Safety Directions Check if all guards respect their routes during their shift directly from the automated mobile system. Automatically monitor checkpoint of the route
  46. 46. Track guards’ path
 and provide Safety Directions Check if all guards respect their routes during their shift directly from the automated mobile system. Provide directions for the closest fire exit during a fire and safety alert! Automatically get directions to closest fire exit
  47. 47. ✓ Increase shopper satisfaction with the shopping and visit experience ✓ Increase customer engagement ✓ Increase Return of Investment ✓ Increase impulse purchases when shoppers are most likely to spend ✓ Decrease marketing costs, while improving marketing conversion ✓ Use heatmap and footfall analysis to plan store openings, merchandise displays, sales and more ✓ Connect with new customers and strengthen loyalty with VIPs ✓ Achieve and monitor sales targets with immediately deployable campaigns Business results
  48. 48. Thank you and welcome to the world of bluepath AG Schlossstrasse 19 82031 Gruenwald Germany www.bluepath.me
 +49 89 21543088 info@bluepath.me


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