Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile solutions for retail stores

358 views

Published on

In Retail, Customer Experience is Everything. It's how browsing becomes buying, customers become brand advocates and how Mobility can influence the purchase path

Published in: Technology, Business
  • Be the first to comment

Mobile solutions for retail stores

  1. 1. MOBILE SOLUTIONS FOR RETAIL Prepared By: Nishant Adlakha www.nishantadlakha.com Twitter : @nishantadlakha
  2. 2. In Retail, Customer Experience is Everything Introduction
  3. 3. In Retail, Customer Experience is Everything  It's how browsing becomes buying, customers become brand advocates and how Mobility can influence the purchase path Introduction
  4. 4. Identify Customers I have Phone, tablet and mobile devices I prefer Brands and loyalty programs I use Forums and Communities I have Demography I need Customized Products I am Name & Contact Info I share Social Network and Communities I do Shopping and Purchase History
  5. 5. An ideal mobile shopping system is the one that puts a wealth of information at customers’ fingertips using interactive tools and ultimately increasing sales by providing exceptional shopping experience
  6. 6. How to Enter Retail
  7. 7. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts
  8. 8. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts Benefits Customer facing fully Customized Mobile App
  9. 9. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts Benefits Customer facing fully Customized Mobile App Intelligence Detailed Analysis of Targeted marketing efforts
  10. 10. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts Benefits Customer facing fully Customized Mobile App Intelligence Detailed Analysis of Targeted marketing efforts Real time synchronization
  11. 11. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts Benefits Customer facing fully Customized Mobile App Intelligence Detailed Analysis of Targeted marketing efforts Real time synchronization Promotional Offers, Campaigns and e-coupons
  12. 12. Customer Loyalty Platforms Loyalty Cards, Emails, Social NetworkingWebsites, Coupons Mobile Apps, Alerts Benefits Customer facing fully Customized Mobile App Intelligence Detailed Analysis of Targeted marketing efforts Real time synchronization Promotional Offers, Campaigns and e-coupons Gifts, Online shopping, geo- tagging And sharing
  13. 13. Location Based Marketing The ability to reach customers at the right place and with the right message
  14. 14. Location Based Marketing The ability to reach customers at the right place and with the right message Hyper-target mobile customers when they are most likely to buy, while also providing Relevant data to marketers to continuously improve the in-store shopping experience
  15. 15. Use Customer Data Demographics, Loyalty,Transaction History, Gifting
  16. 16. Customer Buying Trends
  17. 17. Integrating Mobile Devices with PoS QR Codes, Bluetooth and Device to Device Communication
  18. 18. What Drives Interaction for Each Role
  19. 19. In Store Kiosks KIOSKApps can free store associates from time consuming tasks - Loyalty Program Sign-up/Registration - Self Service item Research • Gear Guided Workflow direct to Consumer Users
  20. 20. Resources  Microstrategy  Motorola (http://www.motorolasolutions.com/web/Business/Solutions/Mobile %20Store%20Associate/_Documents/Static%20files/2011_06_CS_R ooms-To-Go_6[1].2.FINAL.pdf)  Cisco (http://www.cisco.com/web/partners/pr67/pr30/docs/ciscoibm_retail _solution_brief.pdf)
  21. 21. THANKS

×