The document proposes a mobile application called farSight that would provide daily challenge quests and storylines to make travel more interesting. It would generate income through partnership subscriptions and in-app purchases. The app would use augmented reality to enhance quests and partner businesses. It aims to be the first all-in-one app that connects useful travel features in an entertaining and social way, addressing a $710 billion market.

2. Problem
• Access to tourist information works on
demand (or costs money)
• Most travellers face obvious boredom
• Advertising gone absurd with its intrusiveness
and sky-high prices, yet low efficiency

3. Solution
• A mobile application that would build logical
connection among useful features:
– Advertising efficiently and adequately
– Travelling comfortably and interestingly
– Easy access to information

4. Quests in farSight
Daily Challenge — three short quests that
change on a daily basis, designed to make your
day
Storylines — from a single quest to eternity,
these ones wrap up a story into an AR adventure

5. Income
• Monthly partnership subscription with several
plans covering features from inclusion into
daily challenge rotation to reality
augmentation and unique questline creation
• Cosmetic in-app purchases for users

6. Product

7. Reality Augmentation
• Most quests in farSight benefit from AR,
making your journey memorable and catching
• Partner businesses also get AR features with a
relevant plan (e.g. restaurant menu
augmentation, shop sign animation, etc.)

8. Competition
Quests
 Groupon
 Rewarder
Travel
 TripAdvisor
 Agoda/AirBnB
AR  Pokemon GO

9. Competitive Advantages
Establishing
connection
among things
you like
1st to
Market
No wasting time
on searching
Everything in one
single app
All-in-one
Interactive and
entertaining
Fun
Absolutely free
Crossplatform
Accessible
Social
networking
integration
Social
Stimulating
travelling
Sharing the
knowledge
Inspiring

10. Market
1 125 000
organisations
around the
world
1.1 billion
tourists a
year
A million
jobs
worldwide
710-billion-dollar market

11. Thank You