ONE customer engagement program provides a 24x7 connectivity between brands and consumers by incentivizing in-store and online interactions! ONE runs brand’s customer loyalty program and provides detailed real-time analytics on its top customers, their feedback and their spending patterns! ONE provides a platform to promote special offers & deals directly to consumers through image & video notifications and leverages social media for targeted marketing. Brands can create customer segmentations, define their own customer leagues, set their own milestones, and of course, decide what rewards they want to give to their customers! Customers can start accumulating points & redeem it next time they are at their outlet/portal – either in the form of discounts or free stuff! ONE integrates seamlessly with brand's POS System and/or E-commerce Website & kick-starts its customer loyalty program within minutes! It also works in a plug-&-play model when integration is not desired!

1. WORLD’S MOST INTERACTIVE REWARDS NETWORK
Numerous Brands. ONE Network

2. ONE Introduction
ONE
In- Store Customer Online Customer
Brand
• ONE is a customer engagement solution that provides a 24x7 connectivity between brands and consumers by
incentivizing phone and online interactions!
• ONE runs brand’s customer loyalty program and provides detailed real-time analytics on its top customers, their
feedback and their spending patterns!
• ONE provides a platform to promote special offers & deals directly to consumers through image & video notifications and
leverages social media for targeted marketing!

3. Fashionista – ONE Alliance: Vision
 Improve customer experience
 Build strong relationship with consumers and improve customer retention
 Create active presence & increase customer engagement on social media
 Upsurge transactions and new customer acquisition

4. ONE Engagement: Multi-Pronged Objectives & Goals
Marketing
Operations
Sales
Branding
Strategy
 Launch Fashionista customer loyalty program with flexible, customized rewards
 Incentivize customers for interacting on social media
 Stay connected with consumers 24x7
 Targeted marketing powered by customer analytics
 Collect multi-parameter customer feedback with every interaction
 Act pro-actively on undesirable reviews through real-time feedback access
 Service level feedback ensure assessment of staff.
 Flash deals and offers directly to consumers
 Direct-to-consumer advertising for promoting latest collection and updates
 Reach past regular but currently dormant customers directly
 Create active social media presence through incentivized transactional and
non-transactional customer behavior
 Reward top customers with cross-branded offers
 Identify and leverage customer preferences
 Access real-time analytics on top customers, individual & aggregated feedback and
consumer spending patterns
 Leverage product level analytics, tracking top selling products & customer preferences
 Analyze impact of deals and marketing campaigns and re-strategize

5. How can Fashionista start interacting with customers?
In- Store
Shopping
Online
Shopping
• ONE integrates seamlessly with your existing system & kick-starts your customer loyalty program within minutes!
• Every time your customers shop, their points get triggered through their Mobile Number!
• Your customers can access their points real-time through Android and iOS Mobile Apps!
• Customers can share their visit on Facebook, thus creating branding visibility in front of their connections!
• Customers are prompted for Feedback on their mobile after every interaction!

6. Fashionista’s Own, Customized Loyalty Program
Fashionista can create customer segmentations, define its own customer leagues, set
your own milestones, and of course, decide what rewards Fashionista wants to give to its
customers!
Customers can start accumulating points & redeem it next time they are using Fashionista – either in
the form of discounts or free stuff!
Customers can be divided in 4 leagues based on the total cumulative spending they have done
with Fashionista. E.g. a customer who has a lifetime spend of ₹ 20,000 and above can qualify as
“Elite” vs a customer with a lifetime spend of above ₹ 5,000 but less than ₹ 10,000 can qualify as
“Gold” customer.
This loyalty structure indicates a customer will “earn” a cashback at a certain rate on her spend
based on the league she belongs to. E.g. if a “Silver” customer spends ₹ 1000, she will earn a
cashback of ₹ 50 (5% of 1000) but if an “Elite” customer spends ₹ 1000, she will earn a cashback
of ₹ 200. This cashback can be redeemed the next time she books a Fashionista.
The amount spent by a customer is equivalent to the “Points” she has acquired, whereas the
discount she is eligible for is referred as “CashBack”. So, a customer who has spent ₹ 4,000 will
have 4,000 points and a CashBack of ₹ 200, which she can redeem as a discount of ₹ 200 on her
next visit.

7. Key Initiatives: Portal & App Integrated Loyalty
• Customer’s loyalty program kick starts the moment he enters “Mobile Number” during the purchase
• Fashionista portal/app will be seamlessly integrated to ensure customers get loyalty points with every transaction
• Any loyalty redemption will be real-time validated and facilitated to ensure customer delight
• All interactions will be integrated with social media updates and feedback prompts as well

8. Key Initiatives: Real-time Accessible Feedback &
Integrated Social Media
• Fashionista customers will
be able to rate their
experience with every
interaction
 Personalized rating
parameters
including
recommendation
box
 Real-time access to
customer feedback
• With every interaction,
customers will be able to
share on Facebook, thus
creating branding visibility
in front of their
connections
• Every existing customer
essentially becomes
Fashionista brand
ambassador and
influences potential
customers

9. Key Initiatives: Cross-Branded Offers & D2C Multimedia Reach
• Top customers will
be delighted with
special cross-
branded offers
• ONE will not only
facilitate
Fashionista
partnered offers
but will also
provide ONE
sponsored offers
(wherever
available) at
nearby premium
cafes, salons,
restaurants,
multiplexes, retail
stores, play arenas,
etc.
• Surprise
consumers with
analytics
powered flash
deals by
targeting
consumer and
region specific
offers
• Send Fashionista
ad or video
directly to
customer’s
phone and
influence her
buying decision

10.  Currently my brand is
unable to reach
consumers who purchase
my products from MBOs
 ONE bridges the gap, now
I can win over and reach
these consumers easily.
This in turn helps my brand
to get these customers to
my EBOs and online portal
How can ONE help me reach MBO customers?

11. Key Initiatives: Interactive Analytics Dashboard
4
5
4
4
1
Overall Ratings
Value for Money
Collection
Service
Variety
Top Customers of the Month
# Name Total Trans Value # of Visits
1 Pooja Sharma Rs. 87,587 16
2 Ritu Oberoi Rs. 72,600 15
3 Shweta Kapoor Rs. 69,410 15
4 Amit Shah Rs. 61,930 14
5 Nina Soares Rs. 58,440 14
6 Ritesh Shah Rs. 51,930 14
7 Akash Roy Rs. 42,440 14
Through an interactive & easy to use Dashboard, you can track all the transactions and customer interactions real-time!
ONE Dashboard tells you who your most valuable and frequent customers are, when they spend and what they spend on!
ONE Dashboard also identifies past regular customers who have not visited Fashionista in last few months!

12. Dressberry
29%
Alba
24%
Athen
19%
Liba
14%
Bebe
10%
Others
5%
Top Selling Brands of Month
Top Selling Products of the Month
# Product Name Prod Code Value Units
1 Alba Black Dress FQ448J Rs. 587,587 172
2 Liba Beige Bag FW898E Rs. 572,600 158
3 Bebe Pink Shirt FQ998J Rs. 569,410 135
4 Athen Denin Jeans FM128P Rs. 461,930 119
5 Dressberry White T Shirt FA120M Rs. 458,440 117
Can I see my customer preferences and
product level analytics?
ONE Dashboard lets you track your top selling products and discover customer preferences! So you always know what your top
customers like!

13. Can I assess how my marketing campaigns are
influencing sales?
"Deal" hours
"Regular" hours
% of New Customers in “Regular” Hours: 18%
% of New Customers in “Deal” Hours: 58%
₹7.8L
₹2.3L
ONE not only enables you to run various marketing campaigns and deals & offers, but also allows you to see its
impact on sales and customer traction!

14. WORLD’S MOST INTERACTIVE REWARDS NETWORK
ONE is a wholly owned product of First Quadrant Solutions Private Limited.
This material can not be reproduced in whole or in part without express written consent of
First Quadrant Solutions Private Limited
Phone: +91 22 2821 4850
+91 9930 532 237
+91 9920 429 113
+91 9769 398 943
Email: Info@OneRewardz.com
Web: www.OneRewardz.com