The document contains viewership data for various Hindi news channels in India. It shows that: 1) ABP News has an overall viewership share of 17% across socioeconomic groups in India, though it trails the market leader Aaj Tak which has a share of 19%. 2) Viewership data is provided across age groups, genders, markets, and time spent by viewers on different channels. 3) ABP News' top program for the week was "VOTE KE BADLE MOBILE" with an average TVR of 0.32.

1. ABP NEWS
Week: 33’ 12
TG – 15+ , MF, SEC ABC
Market - HSM

2. REACH in different TGs
50000 45000
45000 40000
40000 35000
35000 30000
30000
25000
25000
20000 20000
15000 15000
10000 10000
5000 5000
0 0
Aaj Tak IBN 7 India NDTV ABP Zee Aaj IBN 7 India NDTV ABP Zee
TV India News News Tak TV India News News
CS 4+ CS 15+
Comparison of Reach of ABP News and its competitors in the TGs
CS4+ and CS15+.

3. SEC wise SHARE
Channel Sec A Sec B Sec C Sec DE
ABP News 15% 18% 18% 20%
Aaj Tak 17% 18% 21% 18%
DD News 3% 2% 3% 2%
IBN 7 9% 8% 7% 8%
India TV 12% 15% 15% 16%
Live India 1% 3% 2% 2%
NDTV India 9% 7% 6% 8%
News 24 8% 9% 6% 8%
Samay 6% 5% 6% 5%
TEZ 5% 5% 5% 4%
Z News 14% 12% 11% 10%
Share of Hindi News channels in different Socio Economic Groups

4. Age Group wise SHARE
Channel CS 15-24 CS 25-34 CS 35-44 CS 45-54 CS 55+
ABP News 18% 16% 18% 16% 17%
Aaj Tak 19% 19% 19% 17% 19%
DD News 3% 2% 2% 3% 4%
IBN 7 6% 8% 9% 8% 9%
India TV 15% 14% 12% 13% 14%
Live India 1% 2% 1% 2% 3%
NDTV India 8% 7% 8% 7% 7%
News 24 8% 8% 9% 9% 6%
Samay 6% 6% 6% 5% 4%
TEZ 5% 5% 5% 4% 5%
Z News 11% 14% 11% 14% 12%
Share of Hindi News channels in different Age Groups

5. Gender wise SHARE
CHANNEL CS FEMALE ABC 15+ YRS CS MALE ABC 15+ YRS
ABP News 17% 17%
Aaj Tak 19% 18%
DD News 3% 3%
IBN 7 7% 9%
India TV 14% 13%
Live India 2% 2%
NDTV India 6% 8%
News 24 9% 8%
Samay 6% 5%
TEZ 5% 5%
Z News 12% 12%
Share of Hindi News channels in Genders

6. CHANNEL SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Wk: 22- Wk: 23- Wk: 24- Wk: 25- Wk: 26- Wk: 27- Wk: 28- Wk: 29- Wk: 30- Wk: 31- Wk: 32- Wk: 33-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in TV Universe

7. MARKET SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
25%
20%
15%
10%
5%
0%
WK: 22- WK: 23- WK: 24- WK: 25- WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in Hindi News Genre

8. REACH TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
35000
30000
25000
20000
15000
10000
5000
0
WK: 22- WK: 23- WK: 24- WK: 25- WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33-
12 12 12 12 12 12 12 12 12 12 12 12
Reach (000’s) of Hindi News channels

9. TIME SPENT PER VIEWER TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
45
40
35
30
25
20
15
10
5
0
WK:22- WK:23- WK:24- WK:25- WK:26- WK:27- WK:28- WK:29- WK:30- WK:31- WK:32- WK:33-
12 12 12 12 12 12 12 12 12 12 12 12
Avg Weekly Time Spent by viewers (in mins)

10. MARKETWISE SHARE
Channel 4 Metros 6 Metros HSM East North West
Aaj Tak 16% 17% 19% 24% 17% 21%
DD News 3% 3% 3% 4% 3% 2%
IBN 7 6% 6% 8% 3% 10% 5%
India TV 15% 15% 14% 9% 13% 16%
Live India 2% 2% 2% 0% 1% 4%
NDTV India 8% 8% 7% 7% 9% 5%
News 24 9% 9% 8% 3% 9% 6%
Samay 6% 6% 5% 8% 6% 5%
ABP News 15% 16% 17% 25% 15% 21%
TEZ 7% 6% 5% 0% 5% 5%
Zee News 13% 13% 12% 17% 13% 11%
Market share of Hindi News channels in Key Markets of HSM

11. GRP Report
Source: TAM

12. FCT Report
Source: Adex

13. TOP PROGRAM SPLIT: Among Top 50
A B P News A A J TA K INDIA TV
25
20
15
10
5
0
22 23 24 25 26 27 28 29 30 31 32 33

14. Top 10 programs of the week: ABP News
S.No. Programme Avg. TVR
1 VOTE KE BADLE MOBILE 0.32
2 65 SAAL 65 CHEHRE 0.30
3 HAME TUM SE PYAAR KITANA 0.28
4 BADLE BOL BADLE BABA 0.27
5 MUKHIYAMANTRI PRITHVIRAJ CHAUHAN 0.26
6 EK THI FIZA 0.26
7 GEETIKA KI PURI KAHANI 0.25
8 SABSE BADI SAAZISH 0.24
9 SANYAS KA SUCH 0.24
10 NEWS ROOM ME SALMAN-KAITRINA 0.23

15. 0
50
100
150
200
250
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
ABP New s
9:30
10:00
10:30
11:00
11:30
12:00
Aaj Tak
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
NDTV India
16:30
17:00
17:30
18:00
18:30
THE TVR TREND
19:00
19:30
Z New s
20:00
20:30
21:00
21:30
22:00
22:30
23:00
India TV
23:30
24:00:00
24:30:00
25:00:00
25:30:00
IBN 7

16. THANK YOU