This document discusses various technical codes used in film and photography including lighting, camera angles, and color. It explains how different lighting techniques like low key, high key, and under lighting can create moods and atmospheres or make characters look threatening. It also discusses how color can be used deliberately by advertisers to target audiences and invoke certain feelings. The document asks the reader to analyze still images in front of them to identify these technical codes, their purpose, and effect.

1. To develop our understanding of technical codes
through analysis of still images

2. • Look at the following images and identify the
technical CODES you learned last lesson (e.g
shot size and angle)
• Consider the PURPOSE - why has it been
used?
• What is the EFFECT?
Task

7. Lighting
• Lighting helps to create mood and atmosphere.
• If there is very little light it can be quite scary
• Low key lighting – less light creates areas of dark and light
and lots of shadows.

8. • High key lighting – is bright lighting used to make
the scene look like it is natural light.

9. Lighting direction
• Top lighting –the light comes from above, can
make a star look more glamorous.

10. • Back lighting –light comes from behind and creates
silhouettes which hide a characters face

11. • Under lighting –light source comes from below,
can make a person look threatening.

12. Spotlight – light that highlights a specific area

13. Comparing Imagery
Why have
the
producers
created 2
different
covers?

14. Colour
• Advertisers deliberately use certain colours to
target the audience.
• Colours invoke feelings and emotions in the
reader.
• Would you buy a toothbrush that had
or bristles? Why not?
• What colour would you like? Why?

15. • Power
• Fire
• Passion
• Love
• Danger
• Communism
• Anger
• Blood/Violence

16. • Decay
• Death
• Mystery
• Authority
• Evil
• Night
• Sinister
• Strength
• Hard

17. • Innocence
• Purity
• Perfection
• Clouds
• Weddings
• Surrender
• Christenings
• Salvation
• Snow

18. • Colour filters –can be placed over lights reveal
something about the characters, setting or genre
(however, this is an editing technique).

19. • Can you identify any other CODES?
• What is the PURPOSE?
• Explain the EFFECT
Look back at the stills you have in front of you…