2. Learning Competencies
• Evaluates everyday media and
information presentations regarding
codes,
convention, and message; and how
they affect the audience, producers,
and
other stake holders. MIL11/12MILA-
IIIf-15
• Produces and assesses the codes,
conventions, and messages of a
group
presentation. MIL11/12MILA-IIIf-16
3. Specific Learning Objectives
At the end of the lesson, the learners must be
able to:
• Identify codes, convention, and message and
how they affect the audience,
producers, and other stake holders.
• Reflect on how important information can be
conveyed to create the desired
impression
4.
5. “Language may be a source
of misunderstandings
by
Marshall McLuhan, 1964”
6. Does the user’s/audience’s own
background or experience affect
the interpretation of messages?
How?
Is it possible that a different
individual derives a different
meaning from the message?
Explain.
9. TYPES OF CODE
Technical Symbolic Written
Technical codes ways in which
equipment is used to tell the story
in a media text, for example the
camera work in a film. Video
15. TYPES OF CODE
Technical Symbolic Written
Symbolic show what is beneath the
surface of what we see ( objects,
setting, body language, clothing,
color, etc. Video
16. TYPES OF CODE
Technical Symbolic Written
Written use of language style and
textual layout (headlines, captions,
speech bubbles, language style, etc.
21. •How the film does affects you?
•Which component of the film appeal to
you most? Why? Ex. Color, Lighting,
Actions
•How effective was the use of media
such as music or effects to the
cinematography of the film?
How was the message of the film
conveyed?
23. Instruction:
identify five (5) signs and
symbols in your community that
are used to convey
information (ex. for directions,
locations of attractions, others).
24. How these signs and
symbols are
used to make people in the
community understand the
message being conveyed?
25. •How are symbols usually being
presented?
• What is the importance of using
symbols to convey a message or
information?
• How these symbols are presented
in terms of fonts, images, colors,
design and others?
26. •Symbolic codes - include the language, dress or actions of
characters, or iconic symbols that are
easily understood. For example, a red rose may be used
symbolically to convey romance, or a
clenched fist may be used to communicate anger
• Convention - In the media context, refers to a standard or norm
that acts as a rule governing
behaviour.
• Messages - the information sent from a source to a receiver.
• Audience - the group of consumers for whom a media message
was constructed as well as
anyone else who is exposed to the message.
• Producers - People engaged in the process of creating and putting
together media content to
make a finished media product.
• Other stakeholders - Libraries, archives, museums, internet and
other relevant information
providers.
27. Defining the following terms
•Technical codes include sound,
• camera angles,
•types of shots and
• lighting
1 2-4
28. 1. Say “The first step in becoming media and information
literate is to understand how information, ideas and meaning
are communicated through and by various media and other
information providers, such as libraries, archives, museums
and the Internet”.
2. Present the following Philippine commercial ad to the
learners.
James Reid’s MILO Champ Moves to #BeatEnergyGap
McDonald’s Good Morning, Teacher
RiteMed
Kwentong Jollibee Valentine Series: Vow
Kwentong Jollibee Valentine Series: Date
Source: http://www.greatvalueplus.ph/blog/top-tv-
commercials-philippines-2017/
1
2
3
4
5
29. 3. Answer the components based on
the commercial ad.
Components:
Target Audience
Purpose
Form/Style
30. Instruct the learners to write a reflection paper
about the previous activity using the following
guide questions:
• What information codes, conventions and
messages about our country is communicated
enthuse commercial ad?
• If you are to create a commercial ad for a place
or organization of your choice, what technical and
symbolic codes would you use to convey important
information and create the desired impression?
Why?
• How is understanding of the technical and
symbolic codes contribute to media and
information literacy? • Others reflection that they
may want to share.
31. EVALUATION
Create an infographic of an invitation
and list of topics to be covered by the
symposium of the region's indigenous
people using social media to make it
known not just in their locality but to
the whole nation/world.
