- The author conducted initial feedback on their magazine which was mixed, with some respondents not liking the magazine, price, or design. They then reworked the pages. - To appeal to their target audience of mainly young males interested in rock music, the author made the title and tagline bolder and used darker colors based on feedback. They also included more images as preferred by the audience. - Further changes were made to layouts and content based on feedback that the initial versions lacked creativity and boldness. A humorous tone was adopted to mimic the style of past popular music magazines. - Final feedback was much more positive, showing the importance of audience research to create an appealing product.

1. How did I appeal to and attract
my target audience?
By
Mark Leonard

2. Initial Feedback
• I got a lot of mixed results from my feedback for my initial magazine.
• Some people didn’t like the magazine, some people didn’t like the price
and some people didn’t like the look of the magazine but found the article
appealing.
• I asked the same number of people I asked when I conducted the research
(20).
• 4 people didn’t find the magazine appealing, 14 people did find it
appealing and 2 people didn’t know what to think.
• 15 people agreed with the price saying that the freebies make the price
worth it. While the rest said that the content didn’t live up to the price.
• I wasn’t very pleased with the results of the feedback, and this
encouraged me to re-do my pages.

3. How did I appeal to my target audience?
• I took on board the feedback I collected in order to improve my initial
version.
I made the title and tagline bold
so they stood out more.
My audience research showed
that looking at the NME
magazine, they preferred this
look. The majority of my readers
are male and they preferred
seeing male rock-stars.
My feedback showed that they
didn’t think the colour scheme
matched that of a mainstream
music magazine.
So with my final version I went
with darker colours.
My male readers preferred more
images than text. And so I made
a feature of this on my front
cover.

4. How did I appeal to my target audience?
• The audience didn’t think I was brave enough with my initial layout of the double
page spread and the contents page. So I appealed to them with my final version by
focusing more on creative skills to entice my audience.
• I used a humorous mode of address to appeal to my readers. This is in a way
reference to the 70s version of the NME magazine when they stopped writing
about music and instead mocked the artists.

5. Final Feedback
• The response from my target audience was
much more positive for my final pieces of
work and proved to me that audience
research is essential to ensure the product
appeals to the right people.