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How did I appeal to and attract
my target audience?
By
Mark Leonard
Initial Feedback
• I got a lot of mixed results from my feedback for my initial magazine.
• Some people didn’t like the magazine, some people didn’t like the price
and some people didn’t like the look of the magazine but found the article
appealing.
• I asked the same number of people I asked when I conducted the research
(20).
• 4 people didn’t find the magazine appealing, 14 people did find it
appealing and 2 people didn’t know what to think.
• 15 people agreed with the price saying that the freebies make the price
worth it. While the rest said that the content didn’t live up to the price.
• I wasn’t very pleased with the results of the feedback, and this
encouraged me to re-do my pages.
How did I appeal to my target audience?
• I took on board the feedback I collected in order to improve my initial
version.
I made the title and tagline bold
so they stood out more.
My audience research showed
that looking at the NME
magazine, they preferred this
look. The majority of my readers
are male and they preferred
seeing male rock-stars.
My feedback showed that they
didn’t think the colour scheme
matched that of a mainstream
music magazine.
So with my final version I went
with darker colours.
My male readers preferred more
images than text. And so I made
a feature of this on my front
cover.
How did I appeal to my target audience?
• The audience didn’t think I was brave enough with my initial layout of the double
page spread and the contents page. So I appealed to them with my final version by
focusing more on creative skills to entice my audience.
• I used a humorous mode of address to appeal to my readers. This is in a way
reference to the 70s version of the NME magazine when they stopped writing
about music and instead mocked the artists.
Final Feedback
• The response from my target audience was
much more positive for my final pieces of
work and proved to me that audience
research is essential to ensure the product
appeals to the right people.

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Media evaluation part 5

  • 1. How did I appeal to and attract my target audience? By Mark Leonard
  • 2. Initial Feedback • I got a lot of mixed results from my feedback for my initial magazine. • Some people didn’t like the magazine, some people didn’t like the price and some people didn’t like the look of the magazine but found the article appealing. • I asked the same number of people I asked when I conducted the research (20). • 4 people didn’t find the magazine appealing, 14 people did find it appealing and 2 people didn’t know what to think. • 15 people agreed with the price saying that the freebies make the price worth it. While the rest said that the content didn’t live up to the price. • I wasn’t very pleased with the results of the feedback, and this encouraged me to re-do my pages.
  • 3. How did I appeal to my target audience? • I took on board the feedback I collected in order to improve my initial version. I made the title and tagline bold so they stood out more. My audience research showed that looking at the NME magazine, they preferred this look. The majority of my readers are male and they preferred seeing male rock-stars. My feedback showed that they didn’t think the colour scheme matched that of a mainstream music magazine. So with my final version I went with darker colours. My male readers preferred more images than text. And so I made a feature of this on my front cover.
  • 4. How did I appeal to my target audience? • The audience didn’t think I was brave enough with my initial layout of the double page spread and the contents page. So I appealed to them with my final version by focusing more on creative skills to entice my audience. • I used a humorous mode of address to appeal to my readers. This is in a way reference to the 70s version of the NME magazine when they stopped writing about music and instead mocked the artists.
  • 5. Final Feedback • The response from my target audience was much more positive for my final pieces of work and proved to me that audience research is essential to ensure the product appeals to the right people.