- The author conducted initial feedback on their magazine which was mixed, with some respondents not liking the magazine, price, or design. They then reworked the pages. - To appeal to their target audience of mainly young males interested in rock music, the author made the title and tagline bolder and used darker colors based on feedback. They also included more images as preferred by the audience. - Further changes were made to layouts and content based on feedback that the initial versions lacked creativity and boldness. A humorous tone was adopted to mimic the style of past popular music magazines. - Final feedback was much more positive, showing the importance of audience research to create an appealing product.