The document discusses how the creator of a music magazine addressed and attracted their target audience. Some key points: - They included a free CD offer on the cover to attract those who said CDs were their most popular music format. - They used design principles like positioning the masthead and coverlines to naturally guide readers' eyes through the page. - Feedback indicated the consistent house style, layout, and neutral sans-serif fonts made the magazine appealing to all ages. - An interview format was used for a feature article based on feedback that interviews were a favorite magazine feature.

1. Evaluation
Q5 – How did you attract/address your audience?

2. Music Consumption
• The picture on the left is the answer from
my questionnaire to “How do you
consume your music”
• As „CD‟ was the most popular answer I
was influenced to make a free CD offer
on the front cover of my magazine as a
way of attracting my target audience.
• I think that this would address the needs
of my target audience and influence them
to buy my magazine.

3. • With the Guttenberg principle in mind I used the preliminary
optical area at the top left of the page for my masthead. This
was so people immediately identified my magazine before they
see anything else.
• I then try to further attract my audience by using the strong
fallow area in the upper right hand corner. I positioned a side
story with photographs in this area as well as a competition offer
so my readers would want to know they can win something.
• I also positioned my main coverline so that it is in line with the
reading gravity of the page so it feels natural for my audience to
read and I made it quite large to attract people.
• I used many coverlines on my front cover so my audience feel
they are buying something that is going to be packed full of
interviews, features and articles.

4. • These two images below are taken from my focus group and both share opinions on my work.
• The left one comments on how I have done well in keeping the house style consistent which is a good way of
attracting my target audience because it looks more appealing. It also says the layout of all 3 pages is good and I
have done well in using up white space which I am very pleased about as it means my magazine looks like it has a
lot to offer in the way of stories and interviews, etc.
• The image on the right talks about how my colour scheme is conventional and eye-catching which is going to
help me attract my target audience of all ages through sticking to conventions because all generations will be able
to appreciate it. He also says the photography is strong which is a very good thing as it means my audience will be
stimulated by the images.

5. • This is the feedback I got on my questionnaire when people were
asked “What is your favourite feature of a magazine?”
• I looked at these results and decided to write my double page
spread article as an interview instead of a news story as a way to
address the needs of my target audience.
• I used a lot of sans serif fonts when designing my pages because if you want to attract a very large
demographic such as people of all ages you need to make the pages easy to read and they also need to
look quite neutral and not stylised in any certain way. By using the sans serif fonts I believe I achieved
this because it follows the conventions of a lot of other music magazines.
• My magazine shares a similar look to that of Q which is a magazine aimed at people over the age of
25 but can still be enjoyed by people of all ages including myself, a 17 year old male. For this reason I
believe my magazine could also be enjoyed by people of all ages and for this reason I have achieved
my goal of making my target audience people of all generations.