The document discusses how the author ensured their magazine targeted their intended audience of teens and young adults effectively. They conducted a focus group of 30 people to understand what the audience wanted. Key findings included that pictures and headlines are most engaging and the audience preferred genres like punk and rock. The focus group also indicated that free posters would attract buyers most and that blue and pink were the preferred magazine colors. Armed with these insights, the author could produce the magazine knowing how to best appeal to their target demographic.

1. How I made sure I targeted myHow I made sure I targeted my
audience efficiently andaudience efficiently and
affectively.affectively.

2. • To create the best possible music magazineTo create the best possible music magazine
for my target audience which is adult teens tofor my target audience which is adult teens to
young adults. I asked a small focus group ofyoung adults. I asked a small focus group of
thirty to enhance a greater understanding ofthirty to enhance a greater understanding of
what my audience wants from me and mywhat my audience wants from me and my
magazine.magazine.

3. FIRST QUESTION.FIRST QUESTION.
• What do you think is the most important aspectWhat do you think is the most important aspect
of a rock/punk magazine?of a rock/punk magazine?
• I asked this question due to being able to have aI asked this question due to being able to have a
variable idea of what my target audience wouldvariable idea of what my target audience would
feel is the most important aspect. Knowing thisfeel is the most important aspect. Knowing this
information gives me the ability to stand out theinformation gives me the ability to stand out the
elements they feel will be most important so thatelements they feel will be most important so that
I can have a perfect idea of what my targetI can have a perfect idea of what my target
audience wants. Here are the results.audience wants. Here are the results.

4. What do you think is the most important aspect in a
Punk/Rock magazine?
Story Lines
Pictures
Following Conventions
Colour
Key Headlines
As you can see from
this graph, my audience
felt like pictures were
one of the main aspects
they feel need to shown
affectively on my
magazine. I also did my
research online and
found out that the
picture as well as the
headline is the first
aspect that engages
you to the magazine.
Because my graph
showed the information
also I now no my
pictures will have to look
professional and
engaging to have a
great appeal to them.

5. SECOND QUESTIONSECOND QUESTION
• What is your favourite genre?What is your favourite genre?
• I feel this is one of the most importantI feel this is one of the most important
question to ask to my audience as if Iquestion to ask to my audience as if I
created the wrong genre of magazine thencreated the wrong genre of magazine then
my audience would not find my magazinemy audience would not find my magazine
appealing to buy. Here are my results.appealing to buy. Here are my results.

6. Whatsyourfavouritegenre?
0 2 4 6 8 10
Pop
Rock
Punk
Rock/Punk
Indi
Series2
Series1
As you can see the highest
level of popularity were
punk and rock with punk
elements with it. As they
were much higher then the
rest of the genres, creating
a genre like mine will
obviously and factually be
the most successful
magazine as that’s what
my audience prefers.

7. QUESTION THREEQUESTION THREE
• What would attract you to buy my magazine?What would attract you to buy my magazine?
• Asking this question gave me an insight of whatAsking this question gave me an insight of what
elements I should focus on more in order toelements I should focus on more in order to
attract my audience. Attracting your audienceattract my audience. Attracting your audience
effectively is the key element to a successfuleffectively is the key element to a successful
magazine. The idea that I know what they wantmagazine. The idea that I know what they want
to see and what they find most appealing to readto see and what they find most appealing to read
gives me a great knowledge to create agives me a great knowledge to create a
magazine which is suitable for them.magazine which is suitable for them.

8. 0
2
4
6
8
10
12
14
16
18
20
Stationary poster Makeup jewlery
What would attract you to buy the magazine?
Series1
Series2
As you can see an
advertised poster is the main
element that my audience
would like. I feel advertising a
free poster in my magazine
also attracts all genders in
comparison to makeup or
jewellery. A poster will also
be one of the cheapest ways
to sell your magazine, which
gives me more of an idea
now on what I should be
focussing on in order for my
magazine to sell.

9. QUESTION 4QUESTION 4
• What colours would you find engaging onWhat colours would you find engaging on
a magazine?a magazine?
• I feel colour is a main aspect of aI feel colour is a main aspect of a
successful magazine. If your colour issuccessful magazine. If your colour is
picked randomly then you can findpicked randomly then you can find
yourself addressing the wrong targetyourself addressing the wrong target
audience. As colours connotes all sorts ofaudience. As colours connotes all sorts of
different ideas.different ideas.

10. What colours would you find engaging on a magazine?
Pink
Blue
Orange
Green
Yellow
Other
As you can see blue
and pink are the most
popular colours to
enhance your magazine
affectively to your
audience. As my
audience is unisex I will
be sure to add both
colours in order for it to
attract both audiences
perfectly.

11. • Researching into my target audience hasResearching into my target audience has
now given me the ability to start producingnow given me the ability to start producing
my print work. I now have main images inmy print work. I now have main images in
mind of what I feel will be affective andmind of what I feel will be affective and
also have had questions answeredalso have had questions answered
through asking my target audience whatthrough asking my target audience what
they prefer to see when a magazine isthey prefer to see when a magazine is
targeted to them in particlaur.targeted to them in particlaur.