- The document discusses how the author designed a magazine to target their audience of adult teens and young adults. - Key techniques used to attract the audience included interesting cover lines, extravagant color schemes, bold headlines using drop shadows, and conventional punk/horror magazine designs featuring makeup and clothing. - Research was also conducted on the writing styles preferred by different age groups, and both formal and informal styles were included. - Feedback from a questionnaire confirmed that including pictures, a punk/rock genre, posters, and a blue and pink color theme throughout would appeal to the target audience.

1. Throughout this PowerPoint I will be identifying the ideas I have chosen for
my double page spread, magazine front cover and contents in order to
target my target Audience
QUESTION 5: - HOW DID I ATTRACT MY
TARGET AUDIENCE?!

2. • As my audience are based round adult teens to young adults, I made sure I kept them
engaged throughout my front cover, double page spread and contents. I did this through
the use of interesting cover lines, extravagant color schemes and interesting conventional
designs. I followed the conventions of a typical punk/horror magazine using the bright
colors and strong bold headlines, to indicate a particular point to the audience. The
images I used were conventional for my product. They set the genre of the magazine
through the use of extravagant clothing and bright well made up makeup. I also made
sure the contrasted the photo to a lot brighter image to enhance the image itself and
make it look appealing to look at. I also edited many of the photos creating a lightening
streak down front page image implying that its rock/genre based.

3. COLORS USED.
As you can see the color
scheme has changed through
the use of the dramatic bright
pink to the bright blue. I feel
the color scheme worked both
ways however as my target
audience is aimed at both
sex’s I feel having the blue
color through my front cover
creates more of a unisex feel.
Therefore my target audience
for girls and boys will still
appeal to them, which will
create more of selling point for
my magazine.

4. TECHNIQUES USED TO ATTRACT MY
AUDIENCE!
As you will see the use of the drop shadow has been
used frequently through out my three pieces of design
work! Here is an example of the drop shadow tool used
on my front cover. As you can see the plain headline
created doesn't look affective or conventional. As soon as
I added the drop shadow the headline automatically
become engaging to look at, which helps when audiences
are looking for a particular magazine and engaged by the
look of mine! I feel the headline needs be most engaging
as the headline promotes your magazine. Through the
use of the drop shadow my headline has now
dramatically become appealing to look At.

5. CONVENTIOANL LAYOUTS
Contents: Here is a typical conventional
layout for my magazine. Its clear to read,
bold, eye catching, and the use of color is in
sink with the blue of my print designs. Which
implies that they are all from the same
magazine.
As you can see the
layout is following all
the typical codes and
conventions of a front
cover. The use of the
style of writing is
appealing towards my
target audience due to
it being engaging to
look at. The use of the
“ free poster inside”
keeps the audience
appealed to the
magazine which
encourages them to
want to buy it due to
them receiving a free
poster.
I decided to import more
conventional rock pictures on
my double page spread. I feel
this is conventional of most
horror/punk magazines. As
the photo portrays their
identity. I feel this target
audience well due to the
pictures being something they
will be able to relate to, as a

6. • Another way I addressed my audience was to research the style of writing they use which
is suitable for their particular audience. I became aware of how music magazine use
different socialite to relate and communicate effectively and reflectively. The younger
generation were to seen to relate more to the idea of music festivals and branded
clothing, whereas The older generation slightly varied in their socialite, which ranged
from much of a formal context. Through analysing these to forms of age group style of
writing I came to the conclusion that the older aged generation does not focus on clothing
or branding but primarily on music and musicians. The distinctive and the subtitle
variations allowed me to how I could attract and appeal my target audience more by
seeing the different ways which they write to the target audience so that the target
audience can be appealed to the style of writing and want to read more, which allowed my
magazine to be conventional.
• After researching about this topic of targeting my audience I made sure I added this
quality's to my work in order for it to reach my target audience efficiently.
• Here are a few ways I stuck to this convention!

7. Here we have a well known
musical band which my audience
will have known of. The
information on the band is being
shown through the use of formal
simple wording, helping the
audience engage to it straight
away, and wanting to see the great
things Oasis are saying.
Here we have an interview
with “The Sparks” as you
can see again the writing is
very formal, with a honest
understanding relating
reply.
Here we have a typical young adult attitude which
the audience can relate to. Most young adults and
teenagers do swear. The use of the “WTF” creates
not only a similar tone to a young adult but also
relates to the aggression within the punk/rock genre.

8. QUESTIONNAIE FEEDBACK WHICH INTILED ME
TO MAKE MY FINAL PRINT PRODUCTS.
• Through the use of the questionnaire feedback, I made sure I added elements which my
audience said they would like for their age genre in their magazine.
• 1) pictures
• 2) punk/rock genre
• 3) poster
• 4) blue and pink theme throughout my print work.
• I’m glad I grasped all information needed to attract my audience, and in doing so and
following the information given will give me a product that suits my target audience which
creates a successful magazine.