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Semiotic analysis
- 1. Semiotic analysis By ME
- 2. Introduction to semiotics Semioticsis the study of signs. We use it in media to analyse texts to find the information that is useful. Saussure states that we read signs in three steps: • Sign: We see the actual thing. E.g: the word cat is a series of curves and lines on paper. • Signifier: We interpret the lines on the paper to make up the word cat. • Signified: We recognise what a cat is. E.g: we picture a particular animal.
- 3. Introduction to semiotics Semioticsis the study of signs. We use it in media to analyse texts to find the information that is useful. Barthes looks at the process in 2 parts. • Sign: A red rose. • Denotation: we imagine a particular flower, colour. • Connotation: we attach a deeper meaning to the rose such as romance. In other words Denotation is saying exactly what we can see. Connotation is the deeper meaning we attach to it.
- 4. Strapline: lets usknow Cover Image: the cover image Masthead: this is the topic of the magazine helps indicate what the another word for magazine is about, in this case title. it’s a skateboarder For this magazine, the colour red could mean danger and Cover line: shows some that skating can be content of the magazine, dangerous. In this case some famous people in the skater world. Target audience: Cover line: Age:15-25 years old This intrigues the Gender: both reader, make them Interests: skateboarding think they want to Lifestyle: casual, care free know more. Female Career: student style font may attract a female audience
- 5. Conclusion • The possibleaverage reader is a late teens to early twenties reader who can be either male or female. The reader enjoys skateboarding and a casual lifestyle. They pass their time in an educational environment.