To attract their target indie music audience, the document author looked to similar magazines like NME and Q for design inspiration. They used a similar layout that positioned the image and artist name prominently. Colors and headings were also styled similarly. An online survey of the target demographic found the cover image drew attention and respondents correctly identified the genre as indie based on the images. Most felt the images and article layouts were well presented and appealing. The majority said they would purchase the magazine because it looked very similar to others in the genre.

1. Q5. HOW DID YOU
ATTRACT/ADDRESS YOUR
TARGET AUDIENCE?

2. MINE AND EXISTING PRODUCTS
Colours
Layout
Main image Text
Masthead

3. • I looked closely at how NME and Q attracted their target audience, by
using .
• I used a very similar layout to other existing products with the same
genre. I positioned the text around the image and the artist’s name
so that it is the and that will attract my target audience.
• I also used similar which are used across other
magazines, for example my magazine says and Q
has used .
• I stuck to a very , because I felt that
. I also used this idea through , since . I felt
this would attract my target audience, because it will make it more
which is a similar technique that NME uses.
EVALUATION

4. MINE AND EXISTING PRODUCTS
Heading
Colours
Layout Images

5. • To fit in with my indie style magazine, I tried to replicate the same
look in my which NME and Q used to fit in with the genre,
because this will effectively attract my target audience.
• The contents list has different divisions, for example I used
and , and NME used categories such as
. I find this occurring throughout many music
magazines, so I felt this would be ideal for making my magazine
appealing.
• I wanted the word to be the word on the
page to make it , in a similar way in which other magazines do
to attract their audience.
EVALUATION

6. MINE AND EXISTING PRODUCTS
Image
Heading
Article layout
Text structure

7. • The of my double page spread is very similar to music magazines
such as Q and NME. The image laps onto the second page which makes
the image , which is important for attracting my target
audience.
• I used similar in the article in comparison to other
magazines, because I wanted it to be my target
audience. An example of this is the in the purple circle.
• However, I made the heading two different font styles because I wanted
to make the double page more creative, which would be more
to my target audience.
EVALUATION

8. I created an online survey on to receive some final audience
feedback from a sample of my demographic.
• Link to survey:
This is the audience response I received:
• Q1. What draws your attention to the magazine?
The majority said that the on the front cover caught their
attention, because the allowed the image to be the main
attraction. Others said that the I used on the front was ,
alongside the .
• Q2. What genre do you think my magazine is?
All of my target audience thought that the genre of the magazine was
. I believe this is due to the images I used throughout my
magazine and their representation.
AUDIENCE RESPONSE

9. • Q3. What do you consider are the strengths of the magazine?
I received a variety of answers for this question, which consisted of
the to be the strengths
of the magazine. However, the majority agreed that the in my
magazine were well presented.
• Q4. Would you purchase this magazine and why?
Despite one person, my target audience said that they would buy my
magazine, because it looked very .
However, one person said they might buy it, but felt that it wasn’t
masculine enough for them.
• Q5. How would you improve the product?
Half of my target audience did not answer this, hopefully because they
could not see any faults with my magazine. Whereas the other half felt
that could have been used on the front cover and there was
left on my double page spread.
From this feedback, I feel that I have effectively attracted my target audience,
considering the majority felt that they would buy my magazine because it was very
appealing and complied to the Indie genre.
AUDIENCE RESPONSE