This is my work where i researched more into radio shows, i look at commercial shows that aren't local, ones that are local but also non commercial radio that is local. In addition to this i listened to Kermode and mayo's show and i go into detail on why it is different to live radio

1. Max Cheshire
Media – Audio Advertising Media.
Radio (Commercial) - http://www.capitalfm.com/southcoast/radio/player/
The genre of music played was pop, however there were features of rap and hip hop from
artists such as Not3s and Post Malone. There was one news outlet which was the travel
update, this is given every 15 minutes to keep viewers updated on the traffic in their area.
Adverts were a killer, there was at least 3 adverts after each song, which there were only 4
of. They did start to repeat, especially Vodafone adverts, this is because they are a big
sponsor of the show. Adverts also featured a variety of products from skin care to
takeaways. This to me indicates the target audience, its cliché for young people, teenagers
in college or uni students to have bad skin, the constant skin care adverts tell me that
capital are aiming their commercial station towards the younger generation. This is also
seen in the choice of hosts, Marvin Humes is an ex JLS member, he was very well known
within the band who parted not long ago, the younger age he brings is more attracting to a
younger person than say, Emma Bunton who presents on Heart FM.
Radio (Commercial-Local) - http://www.forestfm.co.uk/
Forest FM is clearly targeted towards the older generation this is ot only due to the type of
music that is played but also the choice of presenter, in addition to this on their website if
you are to listen to the radio online, the blocky, basic and simple layout of their site allows
ease for the older person to navigate their way around the site. We can tell that the music
played is catered for the older generation, this is because Roger "Twiggy" Day plays 60’s
vinyl music on Sundays between 7am – 9am, this is the time of day where older people are
getting ready for the day and they might like some jolly music they used to listened to when
they were younger to be played.
If you were to compare this to capital, you would see that the breakfast show on Capital
broadcasts more music and information as it is a use for drivers and people getting
somewhere early in the morning. Whereas Forest FM showcases old throwback tunes for
the older generation who will be just starting their day, most likely in the comfort of their
own home.
You could argue that Forest FM has a stronger community than Capital, as they are a
nonprofit organization, who take recommendations for music every day, not only this,
Forest FM is ‘Presented by Local People for Local People”
Adverts are regular on the show and their website, the promote local services which their
target audience will be grateful for, for example - http://woodburnersdorset.co.uk/ they
provide a service which allows for fireplaces to be installed, this is something that someone
of the older generation would benefit from as stereotypically they enjoy to sit by the fire
and watch television or listen to the radio.
Radio (Non-Commercial) - https://www.bbc.co.uk/radio2
After spending 5 minutes creating an account to listen to the radio, I was then hit in the face
by the news. Delivered in a very formal manor. The news started with news related to
England, however it then quickly changed into international news, talking about Syria and
political news in China.

2. Max Cheshire
Media – Audio Advertising Media.
A change in news presenter then spoke about travel updates, they went into detail
explaining what had happened and why. A little jingle was then played before announcing
Paul O’Grady as host for the evening, 7 minutes in and we are finally hit with some music,
yet to hear the voice of O’Grady but that didn’t matter, there are no adverts for BBC 2, this
is because of it is a noncommercial radio show which focuses on talking to the target
audience as well as playing music.
The news that was spoken about at the start and the in-depth travel update mixed in with
the old-school songs tells me that the target audience is very much parents and the older
generation. O’Grady is very much a house hold name however he is better known with the
Older generation. We can tell this by his welcoming, soothing voice which gets people to
listen, he then explains there’s a triple bill of Elton John to come, this would be an
immediate switch off for teenagers however this is not a show targeted to teenagers, as
mentioned the older generation will enjoy this type of music. BBC 1 is very much more for
the younger generation, with host Nick Grimshaw being a name that is mainly known by the
younger generation due to his youthful mind sest and whacky sense of fashion, words I
would to use to describe Paul O’Grady.
Kermode and Mayo’s Film Review on BBC Radio 5 Live.
This is extremely different to live radio; it is presented in a very serious tone.
You could argue it is more like a podcast as Hosts Kermode and Mayo have more of a
conversation which is based first with their opinions on news and films, which then
audiences give their opinion and the hosts develop on their ideas.
I personally find this style of radio more interesting to listen to, it is not bombarded with
adverts and you feel like you know them both on a personal level, this is due to the
conversational tone they speak in.
The opening of the show had the voice of the prime minister. This immediately illustrates
and outlines the target audience, not so much an older generation however it is most likely
to be 18+ there is no explicit and the show is by no means not fit for the youth however the
information spoke about does not appeal greatly to the youth.
The use of listening to other people who voice their own opinions creates a sense of
community, this makes people want to come back and listen to the show on a regular basis.
In addition, people get vicarious feeling when they watch if they agree with the points that
are being made.