Media Transition Work

1. BethanyGreen
Media Studies Transition Work
Two Magazines
The first magazinecalled Mix Mag, is obviously has an audience for people who
listen to hip hop, reggae music, as you can see the main guy holding a beat box
on the front cover. You can also see that the people on the front are dressed
quite fashionableso it means they are up to date, so the audience must be up
to date kind of people. Itmustalso becausefor happy people because the
colour of the yellow, blue and pink representa happy place as they arebright
and eye catching. The font language is funky and new and is very appealing to
its audience.
The second magazinecalled Kerrang, is aimed for people who listen to heavy
metal. This is because of the dark red, and white and black which symbolan
unhappy time. The font language is sharp and very bold so it shows thatit is for
people who listen to loud sortof music. The people on the frontare not
smiling, so it could show that the music they listen to is unhappy tunes. These
both magazines are in contrastwith one another as one is a happy looking
magazine and the other is very dark and evil looking, so they havetwo very
different audiences.

2. BethanyGreen
Bauer
BauerMedia Group isa large European-basedmediacompany,headquarteredin Hamburg,
Germanythat managesa portfolioof more than600 magazines,over400 digital productsand50
radioand TV stationsaroundthe world.The portfolioextendstoincludeprintshops,postal,
distributionandmarketingservices.BauerMediaGrouphasa workforce of approximately11,000
employeesin17 countries.
History
The 1990's sawH Bauerfurtherstrengthenitsportfoliowiththe launchof TV quickin1991, that's
life!In1995 and TV Choice in1999. Togetherwithtwentythree successfulpuzzletitleswithinthe
stable, HBauer has alwayshada major presence inthe UK magazine marketwithaconsiderable
marketshare.At the beginningof 2008, Bauer expandeditsportfoliofurtherbyacquiringEmap’s
Radioand ConsumerMagazine divisionsandchangedthe name of these new UKbusinessesto
BauerMedia.
Withthe recentadditionof the formerEmap’sConsumerMediatitles,Bauerisnow the largest
consumermagazine publishingcompanyinthe UK,playingaprimaryrole in the Women’sWeeklies,
Women’sInterest,Women’sLifestyle, TV Listings,Puzzles,Men’sLifestyle,Music&Filmand
Specialistmagazinemarkets.Bauerwill continue toinnovate,drivingitsbusinessandthe ever-
evolvingmagazinemarketforward.
Publications
Bauerstartedout as a musicmagazine publishedmonthly inthe UnitedKingdom.Originallyitwasto
be calledCue (namedafterthe act of cueinga record to play).Howeverthe name waschangedso
that itwouldn'tbe mistakenfora snookermagazine.The Qmusicbrandhas expandedtoRadioand
Television,with QRadioand Q TV beingmusicentertainmentthatspecializesinindie,rockand
alternative. Qalsoholdsannual musicawardsinthe UK, knownas Q Awards.In spring2010, Bauer
causedcontroversywithitsattempttounilaterallyimposeanew contract onall photographersand
writers,whichtakesawaytheircopyrightandoff-loadsliabilityforlibel orcopyrightinfringement
fromthe publisherontothe contributor.200 photographersandwritersfromQ andBauer's other
musicmagazines,KerrangandMOJOwere reportedasrefusingtoworkunderthe new terms.
Kerrang
Kerrangis a musicmagazine thatisbasedaround the audience of indie/rocklisteners.Itwasmade
for people wholistentothose genresof musicasittalksall aboutnew sonsthat couldbe coming
out,and newbandsthat are touring.Foundedthirty-fouryearsago,an eventthatwasas seismicas
eventsgowithinthe publishingindustry,letalone music,todaywe’re amagazine,yes,butwe’re
alsoan radio station,aTV channel,we’re ontablet,we’re mobile,asocial behemoth,we’re an
awardsceremonyandwe’re a tour.Where youngpeople gotobe thrilledbyloudsounds,it’smost
likelyKerrangisthere too.
MOJO
The magazine islovedbyitsreadersand artistsalike because itengagesthemonthe subjectthey
love the most:musicitself. EverymonthMOJObringsyoua definitive coverfeature onaniconicact;
a bespoke CD(especiallycompiledbythe editorialteamora major musicianinMOJO’sworld);and
our famousreviewssection,the Filter,whichbringsyou30 pages-plusof the bestof thatmonth’s

3. BethanyGreen
music,bothclassicand contemporary. MOJOisthe WORLD’S LARGEST UK MUSIC MAGAZINE,
deliveringamonthlydose of worldclassjournalismandiconicphotographytoanaudience of
extremelypassionate musicconsumers.If you’re featuredinMOJO,youmatter. MOJOis the brand
for those trulyOBSESSEDwithmusic.
MOJO isTHE MUSIC EXPERT – A magazine of highbrandvaluesandintegrity.A carefullycrafted
musical archive coveringthe verybestof musicacrossgenres.Fromclassicand modernrock, folk,
soul,countryto reggae,electronicandexperimental.Itpreferstocelebratequalityoverpopularity –
musicthat will standthe testof time.
BBC Worldwide
BBC Worldwide Limitedisthe maincommercial armanda whollyownedsubsidiaryof the British
BroadcastingCorporation(BBC).BBCWorldwide existstosupportthe BBCpublicservice missionand
to maximise profitsonitsbehalf.Itdoesthisthroughinvestingin,commercialisingandshowcasing
contentfromthe BBC aroundthe world,ina way that isconsistentwithBBCstandardsandvalues.
The businessalsobuildsthe reachandreputationof the BBCbrand overseasandchampion’sBritish
creativity.In2014/15, BBC Worldwide generatedheadlineprofitsof £138.6m and headline salesof
£1,001.8m and returned£226.5m to the BBC.
History
In additiontobroadcasting,the BBChas for muchof itslife alsoproducedadditional materialsfor
sale,the profitsof which wouldbe returnedtothe corporationtoaid inthe financingof these
services.The highestprofileof these earlyproductswasthe listingsmagazine RadioTimes, however
the netrevenue gainedfromthisin1928 (£93,686, 10s, 1d) onlyequatedto10% of total BBC
income.
Priorto 1979, several BBCdepartmentsdealtwiththe exploitationandsale of BBCbrandsand
programmers.BBCPublications,whichproducedmagazines,booksandothersupplementary
materials,hadexpandedrapidlyinthe late 1960s but still haddifficultieswithfinances:in1974 the
divisionmade alossof £14,000. Thiswas rectifiedhoweverasthe economicsituationeasedandby
1982 BBC Publicationshadatradingprofitof £4.7 million. BBCTranscriptionServices licensedBBC
Radiomaterial tooverseasbroadcasters.The exploitof televisionprogrammerswasatfirsthandled
in1958 withthe establishmentof abusinessmanagerpost.Thisgraduallyexpandeduntil the
establishmentof the TelevisionPromotions(laterrenamedTelevisionEnterprises) department in
1960 undera general manager.