Q1 - In what ways does your music video use, develop or challenge forms and conventions of real media products? Q1 - In what ways does your music video use, develop or challenge forms and conventions of real media products? Audience theory case study Narrative Theory applied to Enrique Iglesias' Hero (2002) Genre theory in The Pogues & Kirsty MacColl - The fairytale of New York Afrika shox case study - UNFINISHED