1. Audio Advertising Media Friday, 9 March 2018
TASK 1
10 minutes on Heart Station
Advert – Macmillan
It feels so good
Heart jingle ‘feel good Friday’
What is love?
Talking about the next songs be playing
Heart jingle ‘afternoons, friendly people that go above and beyond’
Advert – Yopa estate agent
Advert – Haystravel
Advert – LV life insurance
Advert – Covas
Advert – Vauxhall car
Advert – Red funnel (Isle of Wight)
Advert – Paultons Park
Advert – Victorious festival
Heart station focuses on adults around the age of 20 and 30, perhaps listening to this station
for a variety of hits. The station involves adverts and hits, and some news but mostly about
local traffic and road problems in the local area. Most adults would listen to this radio station
when driving to or back from work hearing the local traffic updates and how it may affect
their travels home. Adults would also prefer this station because it includes various hits and
songs, covering everyone’s preferred songs and genres. Heart usually includes hits from
1900s to popular music today in the charts, where younger audiences would recognise the
music in the charts, but older people would recognise the older music, targeting a diverse
audience range. Heart also presents many adverts, so this kind of audience would be
interested or used to hearing all kinds of advertisements, as Heart gives a variety from
Macmillan Health Support to Paultons Park for example. Mainly Heart covers traffic
problems and weather updates around the local area so people who live in the local area
can hear about the problems that could affect them.
The overview of Heart Station shows that in the 10 minutes of listening to the station it
offered a lot of adverts over songs or news. In the time I listened to the station I heard nine
adverts covering all kind of categories including health care (Macmillan), life insurance, cars,
events, and theme parks. This shows how the adverts vary and could apply to different
people depending on what affects or interest them. Next the songs played were both quite
old but still recognised by younger audiences and the genre was favourited by this audience
being electronic and disco based, which both young and old generations would enjoy. There
wasn’t a lot of talking or news but there was some talking about the next songs that were
going to be played, making listeners wait and hear those songs. The station also includes
2. Audio Advertising Media Friday, 9 March 2018
their Heart jingle saying ‘feel good Friday’ to present the music they are going to play. In the
10 minutes of listening to the station the adverts were a huge aspect involving 9 different
adverts interesting different people.
10 minutes on Forest FM
News – traffic problems
Forest jingle
News – weather
Forest jingle
Talking about next song about to come up
Passenger – Simple song
Souvenirs (12” Mix)
Advert – The Video Club
Advert – Solly Tree
News about 1978 and France
News about Ryan Paris
Forest FM is aimed at 40 to 50-year olds who work in workplaces around the local area,
finding out about local updates about weather and traffic updates that may interrupt their
travel homes. Forest FM is targeted at older audiences because the music genre played is
older from the 1900s and older adults would recognise this kind of music. Also, people who
are interested in the history of songs and news would be keen on this station because, for
example, there was news about Ryan Paris who was related to one of the played songs and
the station continued talking about France and the date, to tell the history of the songs.
The overview of Forest FM shows that in 10 minutes of listening to the station it offered
mainly news and some adverts more than songs. From the start of the 10 minutes the
station presented news about the local weather and then linked the news and talking about
the next song with a jingle to show what station people are listening to. Next, the songs
Passenger and Souvenirs are played, being the only two songs, which are both old songs
and sound like they are from an older time, showing that the target audience is aimed at
older people. Also, the station next includes adverts about The Video Club and The Solly
Tree which older people would understand and know about, whereas younger audiences
wouldn’t know or be interested in. In addition, the station offers more news, about the history
of the music played, for example about 1978 and Ryan Paris, who was important to one of
the songs the station was referring to.
10 minutes on BBC Radio 2
You’re all that matters to me – Curtis Stigers
The Weekend – Michael Gray
3. Audio Advertising Media Friday, 9 March 2018
Advert – later show at 9pm
Asking a viewer questions on 1990s top hits
Traffic update
Weather update
Graham Ross (retired firefighter) asking questions on 1990s hits again
The target audience for this radio station would also be aimed at the older audience,
between 30 and 50 years old. This is because there were many quizzes asking questions
about the 1990s which would mean the target audience would have to be able to know the
answers to interact with the radio station, meaning the audience would have to be older.
The overview of BBC Radio 1 shows that in 10 minutes of listening to the station it offered a
similar hearing to Forest FM where there is more news and talking throughout rather than
played songs. The station starts with a few songs but then moves on to an advert talking
about a later show at 9pm, interesting the audience and making them listen to that show
later to be a regular and loyal listener to Radio 1. Later the station offers questions on 1990s
top hits to a viewer, making people interested and perhaps trying to also answer the
questions because they knew about the music in the 1990s. In addition, the station then
talks about local updates on weather and traffic, letting people in the area know of certain
problems that may affect their travels or plans throughout the day. Then near the end of the
10 minutes a retired firefighter, Graham Ross, asks questions on 1990s hits again, making
the target audience who are interested in these quizzes listen again and get interacted with
the station.
I believe these 3 stations are similar but also different. To elaborate, Heart and BBC Radio
were the two stations that had the youngest audiences compared to Forest FM. Heart station
was aimed at the lowest audience, being 20-year olds, whereas Forest FM was aiming at 40
to 50-year olds. This shows how the music and news are variably different on the three-
various radio station. Heart gives the closest to popular songs and news, followed by Radio
2 and then by Forest FM that only gives old genres of songs and news about history of the
songs or an event. Heart station includes more popular and younger songs to reach that
diverse target audience whereas Forest FM targets more older generations, playing older
music. All three stations all include news about local updates on traffic and weather to
ensure the viewers are aware of their local problems and consequences in the area in which
they live.
Task 2
Kermode and Mayo’s Film Review on BBC Radio 5 Live
Kermode and Mayo’s film review debate was aired on 2nd
February and is a podcast of their
weekly live show, discussing the latest film releases. This BBC Radio 5 Live show is different
to live radio stations in many ways. To begin with, the podcast shows how both Kermode
and Mayo give other people’s views as well as their own opinion. Their debate started by
reading out different opinions of 10-year old girls on ‘Little Pony’ discussing their own
thoughts about what they thought, considering if they were the same as these girls, who
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would be more into this kind of fantasy genre. This elaborates onto the fact that they talk and
discuss about what other people say, for example they discuss a film that involves the well-
known actor, Tom Hanks, and read aloud a letter he had written about his thoughts of the
film and his role. This then makes Kermode and Mayo have their own personal opinions on
what these other people, and here what Tom Hanks, are saying about the film’s success.
This is different to live radio because they don’t go into such detail live shows do, and don’t
refer to other sources such as actual actor’s or audience reviews, that they can discuss and
relate to their own honest opinion in more detail with references. This shows how the
debates made on live shows are more accurate and understandable because they are
referenced with their opinion on not just the film but also other people’s thoughts and
reviews, making the film reviews more justifiable.
The live show is different to live radio because the discussion based on film reviews shows
how there is no music or adverts linking the debate, like there would be in live radio. The live
podcast included jingles, like a radio station, but only to remind audiences that this was
happening on Radio 5. In addition, the podcast is a better discussion because it is longer
without any distractions and they can talk longer than on a live radio, where songs and
adverts need to play regularly. The live show only involved jingles when moving the
discussion subject or the people talking, showing that when the debate is happening there is
no distractions to keep the audience interacted.
Furthermore, the discussion continues into the top 10 films. Number 8 was voted ‘COCO’
which was spoken about as a ‘stop motion film’. Kermode and Mayo read aloud more
reviews on this film, making audiences aware of the film in case they didn’t know what it
was. They also referred the film to Disney, a well-known company that all diverse audiences
would recognise, showing the film’s success. Next in number 7 was voted ‘SHAPE OF
WATER’. Again, they both read reviews from the film, including ‘moving soundtrack, gripping
storyline’ from Daren in Eastbourne. This is like live radio as they are referring reviews from
anyone in local areas, showing that anyone could have their voice or say on a live radio or
show. Later there is another review from Dominic in London, ‘actor, Sally Hawkins, breath-
taking performance, cinematography is enhancing’. This again shows the range of reviews
the presenters use to discuss about and elaborate their own reviews on the films with other
people’s thoughts and opinions.
As an overview of listening to the podcast for 30 minutes, we heard a broad discussion
between Kermode and Mayo about film releases and reviews on recent film releases. The
main difference of a live show and a live radio is that the live show included facts and actual
quotes of other people’s own reviews on the film and then they could elaborate their own
responses referring to these reviews that other people, or even actors had made. This
makes podcasts more interpretable because they are accurately discussing their own
personal opinions but also taking other opinions into account too, making their own opinions
backed up and more understandable for audiences listening. This also makes audiences
listen to podcasts more accurately, more than live radio, because they go into depth with a
live show discussion whereas on live radio they talk about their own thoughts and then move
onto adverts or songs to break up the discussion.
Lastly, the targeted audience of a live podcast discussion would be at people who listen to
BBC Radio 5 generally on an everyday basis so even though they are not interested in film
reviews, they are listening because they always listen to this radio station and are interested
in talking discussions and not so into music being played. The target audience can also aim
at people who are interested in the discussion subject on film reviews and releases. This
may be because they are interested in new film releases and want to know what films they
5. Audio Advertising Media Friday, 9 March 2018
should see or because they want to go into the filming industry and are generally intrigued in
this topic being debated upon.
