Target audience

1. Cameron Colquhoun Target Audience
The Target Demographic
Age:Youngadults(16-19) as theyare still comingtoterms withdevelopinganidentityfor
themselvesbutare clearwithwhattheylike andwhattheydo not.
Gender:Mixedgender- leadingtoquite awide audience asIndie Folkisbecomingamore popular
genre butslightlymore females.
Stage of life:Majorityineducationorgoingontoemployment.
Individualists/Non-conformists
Consumption
Music takeninthrough:
 Live Concerts
 Spotify
 Vinyl andRecordPlayers
 CDs
Magazinesthat target audience may like:
- NME

2. Cameron Colquhoun Target Audience
- INDIE
- Blogs
Name:Marcus
Age:18
Employment:In educationbuthasa part time jobat
fashionstore
Hobbies:Goesto local “gigs”, playsacousticguitar
and readsa lot of up to date musicmagazines
LovesidolisinggreatacousticplayerssuchasJose
Gonzalezandoldgreats guitarplayersgoingto
heavierrocksuchas Jimi Hendrix.
Followsalotof otherbandssuch as Of Monsters and
Men and likeslisteningtoArcticMonkeysandThe
Black Keys.