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Radio Demo
By Matt Levy, Rob Jeal .
Abby Goble & Joe
Parsons
Our target audience
   Our radio demo is primarily aimed at both males and
    females aged between 17-24. It is a specialist radio
    demo so the target audience will have a shared
    interest in drum and bass music and going to music
    events such as festivals and raves etc. They will most
    probably be quite social people and enjoy going out
    and having a good time.
News, weather, sport
News
For the news I talk about unemployment among youths this is a good topic
too talk about because it fits in with the target audience and it is something
that young people need to know about.

Weather
All teenager s like to know what the weather is doing so they can go out
and enjoy themselves this is important because our target audience like to
know what there going to do and wear.

Sport
Most teenagers enjoy sport and it is important to keep them up to date with
what's going on in the world of sport and it’s an important part of the news
anyway.
playlist
   Tap Ho (TC) We chose his song because it fitted perfectly with the genre of our radio
    show, this song is not that well known and is a classic drum n bass song and we
    thought this song would be a good introduction to the show. Our target audience
    are teens aged from 17-24 this suits our audience because it’s a different sound this
    age group are keen to hear new sounds.

   What can you do for me (Utah saints vs Drumsound & basslinesmith)- we chose this
    song because it’s a popular song and its quite mainstream, therefore a lot of people
    would of heard of it. It’s also drum n bass which is the genre of Inspire fm we thought
    choosing this song would be a good idea because this station plays a lot of
    unknown songs we thought if we played a well known one then it would keep our
    target audience happy and keep them listening.

   Oblique (Sabre & Stray) This is the best release from two of the best underground
    producers,therefore not a lot of people would of heard it. We decided to end the
    show with this song because again it’s a new sound and the target audience would
    enjoy it.
Speech

   During links and sections of speech on our radio demo we had
    to speak in a way and talk about subjects which would keep
    our target audience interested. To achieve this we used a small
    amount of slang, not enough to sound chavy and uneducated
    but just enough to not sound old fashioned and dull. We also
    made sure that the content was interesting to the audience.
    We spoke about upcoming events/festivals which may have
    been of interest and new releases which the audience would
    have been interested in. We also made sure we didn’t speak
    for too long and that we had energy and enthusiasm
    throughout.
Bedlam in Bournemouth
     advert
    This advert would be suitable for our target audience as they have a shared
     interest in drum and bass and this event is a drum and bass event. It is the type of
     event that they would be interested in attending and has artists playing that they
     will all enjoy seeing. The age range of the target listener is from 18 to 24 year olds,
     males and females.




    Editing: We used audacity to put together this radio advert. We used layers for
    each part of the advert. The first layer was the voice recording itself and the
    second was the music, both layers played at the same time created out final
    advert. This is what it sounded like.

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Targeted Drum & Bass Radio Demo

  • 1. Radio Demo By Matt Levy, Rob Jeal . Abby Goble & Joe Parsons
  • 2. Our target audience  Our radio demo is primarily aimed at both males and females aged between 17-24. It is a specialist radio demo so the target audience will have a shared interest in drum and bass music and going to music events such as festivals and raves etc. They will most probably be quite social people and enjoy going out and having a good time.
  • 3. News, weather, sport News For the news I talk about unemployment among youths this is a good topic too talk about because it fits in with the target audience and it is something that young people need to know about. Weather All teenager s like to know what the weather is doing so they can go out and enjoy themselves this is important because our target audience like to know what there going to do and wear. Sport Most teenagers enjoy sport and it is important to keep them up to date with what's going on in the world of sport and it’s an important part of the news anyway.
  • 4. playlist  Tap Ho (TC) We chose his song because it fitted perfectly with the genre of our radio show, this song is not that well known and is a classic drum n bass song and we thought this song would be a good introduction to the show. Our target audience are teens aged from 17-24 this suits our audience because it’s a different sound this age group are keen to hear new sounds.  What can you do for me (Utah saints vs Drumsound & basslinesmith)- we chose this song because it’s a popular song and its quite mainstream, therefore a lot of people would of heard of it. It’s also drum n bass which is the genre of Inspire fm we thought choosing this song would be a good idea because this station plays a lot of unknown songs we thought if we played a well known one then it would keep our target audience happy and keep them listening.  Oblique (Sabre & Stray) This is the best release from two of the best underground producers,therefore not a lot of people would of heard it. We decided to end the show with this song because again it’s a new sound and the target audience would enjoy it.
  • 5. Speech  During links and sections of speech on our radio demo we had to speak in a way and talk about subjects which would keep our target audience interested. To achieve this we used a small amount of slang, not enough to sound chavy and uneducated but just enough to not sound old fashioned and dull. We also made sure that the content was interesting to the audience. We spoke about upcoming events/festivals which may have been of interest and new releases which the audience would have been interested in. We also made sure we didn’t speak for too long and that we had energy and enthusiasm throughout.
  • 6. Bedlam in Bournemouth advert  This advert would be suitable for our target audience as they have a shared interest in drum and bass and this event is a drum and bass event. It is the type of event that they would be interested in attending and has artists playing that they will all enjoy seeing. The age range of the target listener is from 18 to 24 year olds, males and females. Editing: We used audacity to put together this radio advert. We used layers for each part of the advert. The first layer was the voice recording itself and the second was the music, both layers played at the same time created out final advert. This is what it sounded like.